by
Wouter du Toit
Making Visuals Great Again: TV Hires Adventure Photographers to Capture Younger Audience
YLE, a Finnish Broadcasting company, were on a mission to attract a younger audience. They needed to make a change to their strategy and get some new programs produced. They knew these shows had to tell stories that were going to speak to a younger audience. Stories that would captivate the senses - and get people excited about the outdoors, to travel and explore.
