Color grading is a critical tool involved in the production of a truly impressive image. Through the use of grading a photographer can completely shift the impression a given photograph leaves on its audience. Learning color grading, however, is quite difficult as it is one of the most ethereal aspects of a post-processing workflow that can vary radically from photographer to photographer. The best method, in my opinion, for learning to master grading is by learning as much theory and as many techniques as possible so that you can leverage that knowledge to create the workflow that works for you.
If you're like many stills shooters who are just getting into video, you're probably finding out it's its own world. If you're wondering how to give your footage a more cinematic and polished, professional look, this great video will give you 10 quick tips to get you up and running.