Lightroom can sometimes seem deceptively simple in comparison to its more nuanced cousin, Photoshop, but there are a lot of powerful capabilities lurking beneath the surface of the application. This great video will show you six different ways to color tone an image using Lightroom.
A photographer's online portfolio is paramount in this day and age, but you already know that. However, we are at a juncture in which the caliber of a photographer's website can be the difference between being hired and being overlooked. Here are five essential tips for ensuring your website gives you the best possible chance of being hired.
If you're trying to build a profitable business, you've probably heard people say you need to build an email list and do email marketing. But is that really so? And what kind of time and resources does it take to actually create an email list? Let’s go through it all and see why I don’t think email marketing is really worth it.
Most clients today look at a digital portfolio rather than a printed book. Granted, the higher up the ladder you go, the more it leads toward print, but for the vast majority of us trying to make a living from photography, digital is king. Here are some tips on how to get bookings from your website.
So much of photography is built on social relationships. Models, makeup artists, hair stylists, designers, and assistants all play a crucial role in contributing to the creation of an image. At the center of the photographer's work is the model, yet photographers may find it difficult to reach out to modeling agencies for collaboration. This article will describe some best practices to start and maintain relationships with modeling agencies and their models that may enable you to further develop your portfolio.
Blogging has been an excellent way to boost your SEO and maintain the attention of your clients. It shows off your brand, your images and your writing. However have you thought about how blogging can hurt your business if you lack consistency? If you have been stumped with new ideas on what to write about simply ask your clients to write for you.
A freelance lifestyle is a goal that many aspire towards in photography and videography. It’s a goal I achieved this time exactly one year ago. After a brief honeymoon period, I quickly learned some important lessons that I’d like to share with those who look to be making the leap across the great divide.
If you are interested in the commercial side of the photography industry, working with models and agencies is a must. Approaching a modeling agency and asking to work with models can be intimidating, particularly when you aren't sure how to get started. Fortunately, Dublin based fashion photographer Anita Sadowska recently shared a video on her Youtube channel that provides helpful hints any photographer can use to get their foot in the door.
In a recent article entitled "Why You Shouldn't Submit Your Photographs to Magazines," I discussed Vanity Magazines and how, in my opinion, they often fail to deliver enough value to justify the photographer's effort. As a result of that article, I've had the opportunity to talk with the editors of two of the more well-known and better-curated vanity, or submission, magazines, Lucy's and Jute, to find out how their work benefits photographers.
Does the idea of finding clients and networking fill you with dread? I know most of us would much prefer to stay behind the camera, taking pictures all day long, but that's really only part of being a professional. If you lack the confidence or game plan to gain new clients, then these strategies could really make a difference.
I remember the excitement of wanting to start and have a thriving wedding photography business. I remember how my heart would skip a beat whenever I’d get a new photography inquiry regarding my services, and I remember how desperate I was for any type of wedding photography gig. I also remember not knowing how to price myself, being scared that if I charged too much, clients wouldn’t want to book me. Or if I told a client no to a request, they’d find another photographer. I look back on the first few years of my business very fondly, but I also remember a few times that being a wedding photographer made me want to crawl into a hole and hide from the world forever.
Vanity magazines are a popular place for photographers to submit images to when they are looking to take their photography to the next level. Eager photographers who want to shoot fashion or beauty will scour the Internet for fashion magazines that accept submissions in the hope that these publications will be a rung on their ladder to success. Unfortunately for many photographers, rather than climbing the ladder, they’re merely wasting time and money.
It's a huge risk to not ask the right questions before giving a prospective client a price. Not only does it make you look like an amateur, but you could end up agreeing to a job which really isn't worth the time or money. Here's what you should be asking when someone wants to know how much it will cost to hire you.
It really doesn't matter what kind of photography you do if you get paid for your services I guarantee that at some point you will be faced with price objections from a client. If you haven't already you definitely should arm yourself with a few tactics for when the inevitable happens.
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