Prepping for the off season is something we rarely do, as we barely have time to keep our heads above water during the busy season. Even though we may break goals and surpass expectations at certian times, there are always a few months out of the year where we feel like we are starving for work. A couple months of low sales can take half the year to make-up and recover financially.
Articles written by Lindsey Pantaleo
It is no surprise, we have a trash problem in America. The U.S. Environmental Protection Agency found that the average American produces more than 4 lbs of trash per day, which has doubled since the 1960's. Gregg Segal decided to tackle this problem, by photographing a series of people lying in their own trash in efforts to show the waste in our daily lives.
Happy Independence Day! As with every holiday, companies roll out some of their best discounts for the year on gear and electronics. I have been researching to find the best deals for the Fourth of July, and have came up with a comprehensive list of websites and offers you should take advantage of immediately. If you are looking to pick up a new camera, stock-up on memory cards, finally get a new camera bag, or splurge on a new TV, this list has something for everyone.
This spectacular series of postcards are from a private collection owned by graphic designer and photographer, Marc Walter. Walter specializes in vintage travel photographs and has one of the largest collections in the world. This collection has been compiled into a new book entitled, An American Odyssey. The photochroms started out as glass negatives such as this: Mississippi Landing, Vicksburg
Lindsay Adler launched her new company this spring, Dream Shoot Rentals to provide couture dress, accessories, and props to give photographers a source to execute their visions and build their portfolios. Lindsay explained her new vision for this company: “While teaching across the United States, photographers are always asking how they can get a hold of gorgeous clothing for their shoots. Often pieces are too expensive or difficult to attain.
If you aren't growing you are dying. Maybe it is pessimistic view or a harsh reality for our industry. If you and your business isn't growing and adapting with the fast pace of an ever changing market and technology, you will become irrelevant. I have read dozens of negative articles online about running a photography business- this isn't one of them.
A day at the beach is normally a relaxing activity. If you are familiar with Maho Beach, located on the Dutch side of the Caribbean island of St. Maarten, it isn't as relaxing. Right next to the beach is a short runway of the Princess Juliana International Airport. Beach-goers swim and play while planes descend overhead. The air is also noted to smell of kerosene.
It’s a rather controversial subject in the photography industry; should I sell my digital files? There isn't a right or wrong answer; it depends on your business model. If you are in the high school senior market, digital files are like gold and highly sought after by the senior.
I was recently introduced to a new business, TogTools.com, from a photographer friend of mine and co-founder, Jess Robertson. TogTools is a free online resource for new or emerging photographers to gain knowledge through various podcast interviews from notable creatives in our industry. The focus of their interviews are all things related to running a successful business.
Reaching high school seniors on social media isn't as easy as one might think. First, you have to attract a following, then you have to appeal to their interests. I quickly found that Facebook is not popular among 16-18 year olds. I could still reach my wedding clients through Facebook, but the 16-18 year old crowd had gravitated elsewhere. Why? Their parents are now on Facebook and they want to keep their privacy. This age group is using other forms of social media; one of the most popular, Instagram.
When I met Laura Grier at WPPI this year, she showcased her latest editorial fashion shoot with a behind the scenes video. It isn't everyday you get a backstage look at the work and creativity that goes into this type of photo-shoot. Not only are the photos incredible, but the designs and creations showcased on the models are one of a kind. Truly an inspiring piece.
Technicolour Alaska is an incredible time-lapse film of the Northern Lights by Alexis Coram. Not only did this once in a lifetime trip produce an amazing time-lapse video, the photos themselves are are incredible. Coram was born and raised in England and now resides in Northern California. She considers herself a consumer of life and adventure.
If you have been prepping for the busy season with high school seniors, your first step is to find quality senior representatives or models that will endorse you and your business. This article will provide you a few easy networking tips for finding and screening senior reps for the upcoming year.
Tis the season, a new senior class will emerge this spring. Thus, for high school senior photographers, a new class to educate about your business. As a senior photographer, I have already chosen and photographed my 2015 models/representatives, but it isn't too late to get started.
Tamron has decided to take their brand to the streets and will launch a Tailgate Tour Spring 2014. The stops will be parking lots of large brick and mortar camera stores around the country, with the first stop being in Syosset, New York. The tour includes over 100 stops around the United States with learning opportunities and product testing.
Want to get more leads in a specific area of your business? Have you heard of PhotogRefers.com? The next big social media platform for photographers is upon us. In fact, it is the only social media platform specifically designed for photographers and our creative community.
In recent news, the production team of the Hunger Games series tells all on their decision to use film over digital film-making. This news has been well received by creatives who still trust and love the quality of film. There have been several favorable comments that the look of "Catching Fire"was drastically improved from the 1st movie in the series "Hunger Games." For the second film, the production team brought in a new director, Francis Lawrence.