Fujifilm has been dominating the instant camera market for quite some time now. The Instax division from Fujifilm is its most profitable sector when it comes to the photography industry. However, a familiar brand called Polaroid is once again on the rise and aims to take its place back on top of the market.
Polaroid is the original instant camera manufacturer, and the brand name has endured despite major transitions in the industry. The Impossible Project revitalized the company and has now started to produce new and interesting instant cameras. The company's latest cameras include the Polaroid Go, an instant camera that might be the smallest one on the market right now.
The Polaroid Go offers a wide range of features, including autofocus. Along with its super compact size, it could be a brilliant option for many looking for a good instant camera. Unfortunately, the biggest problem with the Polaroid Go is the fact that the film it uses is quite unreliable. In contrast to that, the Instax film produces much better results, and this could put the Fujifilm Instax Mini 40 ahead of the Polaroid Go camera.
The only downside to the Instax Mini 40 is the lack of control. The camera doesn't really offer much in the way of features, and the flash is always switched on. If you're interested in seeing how both cameras perform, the video linked above goes into much more detail and also includes a side-by-side comparison of the results.