Profoto Pro-11 Review: Here’s What You Get if You Pay $17,500 for a Flash 

Profoto Pro-11 Review: Here’s What You Get if You Pay $17,500 for a Flash 

Is this the king of flash? Well, very likely, yes. The Profoto Pro-11 is the world’s most expensive flash, that behaves like the world’s most expensive flash. I had the Pro-11 unit to review and here are my thoughts. 

Introduction 

Profoto release a new flash pack every 4, if not 6 or 8 years. Over the last 20 years, there were this many packs: Pro-7, Pro-8, Pro-10, Pro-11. Consequently, they were released in 1998, 2008, 2016, and 2021. Each time a new pack comes out it makes a splash. The usual “is anyone buying flashes for this much?” articles follow. The truth is, yes people buy the Pro-series flashes. Otherwise, Profoto would not make them.   

Build Quality 

The Pro-11 is made out of metal and rubber. The metal on the chassis is incredibly thick and could probably be used to stop small-caliber ammunition. Profoto claims that they have over-engineered their Pro-11 to withstand any professional use. Weighing in at a whopping 29.8lb/13.2 kg, this pack is heavy and is not my first choice for an on-location shoot with a small crew. Measuring in at 11.4x8.3x11.8” or 29/21/30cm it is fairly small for a generator this powerful. For comparison, the Broncolor Scoro is much taller. Overall, it would be a similar size to a car battery. Weight-wise, it is lighter though. 

The Pro-11 is building on the legacy of Profoto’s Pro-series products: built to last. There are studios that use the Pro-7 from 1998 and don’t see a reason to change to something else. In fact, I’ve seen people sell off their Pro-2 kits from the 70s for pretty good cash. It is almost unbelievable to me that these packs work that long. The Pro-11 is an investment, but it’s like buying real estate. Costing like a small property somewhere in a third-world country (such as where I am from), the Pro-11 is an investment that may be passed on through generations. Overall, it is built well enough to outlive the buyer, which is somewhat depressing to think about.  

There are things that disappoint me in the Pro-11 build. There are only two sockets on the unit, which is disappointing. For comparison, Broncolor has 3 on their Scoro packs. Why is this a problem? It is fairly evident that if a photographer is renting in Pro-packs they won't be using a "simple one-light setup". Being able to add more, perhaps 3 or even 4 would be great. Hey Profoto, bring back the D4! It was a great flash, with rubbish flash duration. We need more sockets over here.

Features 

AirTTL 

I have been called out for this a few times. Why does anyone need TTL if they are spending this much on a flash? Thing is, TTL makes creativity easier. When Profoto came out with their B1 flash, it featured TTL. The photography community went nuts and said that no one will be using it. Guess who is using that TTL functionality now? Well, it’s that photographic community. TTL makes getting the shot easier. Come on, do you want to be messing with lights, or do you want to just get the shot? I prefer getting the shot. 

AirX

I thought this was utterly stupid. And I see how it can be stupid. Who in their right would be shooting images with a $17,000 flash and an iPhone. Well, probably the same person who said TTL is useless in 2013. There are use cases such as e-commerce studios where light quality and consistency matter, but the picture quality isn’t that significant. 

Another, perhaps hidden use of AirX is firmware updates and control from a smartphone. An average rental studio can have up to 80 if not 100 pro-packs. One time, a photographer rented 100 packs and 200 heads to shoot a movie poster. 

Imagine Profoto releasing a firmware update, and you being that lucky person who has to update it on all the packs. As exciting as it is, it will take you forever. With AirX you can do it quickly and seamlessly. 

Another useful feature of AirX is being able to control the packs from a smartphone, which eliminates the need for extra remotes on set. This is a cost-saver for assistants as well as studios. 

Lastly, AirX technology has practically replaced TTL. It would not be surprising to see Profoto announce a new remote: AirX. It will allow for much better connectivity, and perhaps even be a smartphone connecting the camera and lights via Bluetooth.  

Shot on iPhone using Profoto Pro-11 and AirX

Light Quality 

The light quality is what I care about most when shelling out nearly $20k on a flash. Is the light magical and casts a spell on the set? No. Be it from a cheap flashlight or state-of-the-art photographic flash equipment, light is light. What makes the Pro-11 special is the amount, consistency, and qualities this light has. 

The Pro-11 has a total output of 2400W that can be distributed asymmetrically any way you want. This is more than enough for 99% of applications. I rarely used the Pro-11 at full output when I tested it. Depending on what set you have, the Pro-11 is more than enough to overpower any sun in your studio. If you are short on power, use the twin head, which will add an extra stop, if you add an extra pack. The real use for twin heads, at least in the past, was for getting shorter flash durations. However, with the introduction of the Pro-10 and Pro-11, this was solved and you can use the regular ProHead Plus for everything

The flash duration on this unit ranges from 1/80,000 at lower ends, to 1/1000 at maximum power. There are two modes, one is normal and the other is freeze. When using freeze mode, there will be a minor loss in color accuracy as well as output consistency, but to be frank, I used my copy of the Pro-11 on freeze all the time and noticed exactly 0 difference shot to shot. The 1/80,000 is a marketing stunt. You will get that flash duration when the Pro-11 is used at 0.1 power, so at 2.4 Ws. The working flash duration range, with normal use being power levels 4-8 will be 1/26,000s to 1/3,500s. Still, this is plenty of flash duration to freeze any motion seamlessly. With the consistency and blazingly fast recycling speeds, you can be sure to freeze anything with the Pro-11.  Speaking of recycling speeds, the Pro-11 will recycle to full power (2400W) in 0.7 seconds. That’s a lot of capacitors in that flash! 

Unfortunately, the Pro-11 doesn't have extra features such as strobing for capturing multi-exposure images with a single click. Sadly a $60 Speedlite can do it while the Pro-11 can't. Quite a few photographers would benefit from this. Another problem was with user presets. This is useful for eCommerce studios that may use the same pack for different setups. 

The Pro-11 Doesn’t Have Any Real Alternatives 

One thing that I find interesting is that there is no real alternative for the Pro-11. The two closest units are Godox P2400 and Broncolor Scoro 3200S WiFi. The Godox, while being more powerful and a lot more affordable, is lagging behind on consistency and build quality, as well as integration with smartphones. Broncolor, while being more powerful and accurate, is behind on adding TTL to their system. 

Why are AirX and TTL useful? Read above. 

What I Liked 

  • Durability and build quality
  • Light quality
  • Future-proof AirX connectivity 

What Could Be Improved

  • Extra head sockets 
  • Strobe functions and other firmware tweaks
  • Price tag

Closing Thoughts 

The Pro-11 is a flash made for big productions. An average user is unlikely to own Pro-11 because they feel like it. I can think of 17,500 ways to spend $17,500 that doesn't include buying a Pro-11. Nonetheless, it is a great unit that I encourage you to rent and try for yourself. There are times when I also rent a Profoto Pro-pack when my own lights can’t do the job well. There is absolutely a need for products like this on sets. 

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27 Comments
Jason K's picture

I tried out the Pro 11's a few weeks ago and I can see the usefulness of the AirX feature, but for now I just can't justify the cost of replacing all of our Pro 10's. Might just get 2 to start. I hope Profoto learned from the gross unreliability and parts replacement costs of the Pro 8a packs and made the Pro 10 & 11 to be tougher, more reliable and less expensive repair costs. We still have a dozen Pro 7a that are still going strong, but half of our 8a's have died, deemed not economical for repair. No problems with our Pro 10's so far...
We still have a D4, and while it has proven popular, it does have a tendency to blow out the breakers if your electrical system is less robust.

Paul Trantow's picture

It's great to read a comment from an actual user with tons of context, although the headline is designed to encourage "what a waste of money" comments. Bulletproof, extra-high-power equipment is actually used all over the place, every day. Thank you.

Richard Bradbury's picture

An empty bank account? :)

Will read this fully shortly Illya. Whilst I am not in the Profoto ecosystem I am curious.

Illya Ovchar's picture

oh yes the empty bank account is true haha

Benoit Pigeon's picture

"You will get that flash duration (1/80000) when the Pro-11 is used at 0.1 power, so at 2.4 Ws". That reminds me of Paul Buff's arguments on forums when he introduced the Einstein. I loved the guy but he didn't like it when I figured out that, yeah, useless shortest duration.

Illya Ovchar's picture

yeah, the 1/80,000 is just marketing stunts. While true, it's useless.

Guy Daudelin's picture

And even then, my guess is that the 1/80000 is measured at t.0.5, which is pretty much useless as a measuring standard.

Carlos Teixeira's picture

The Scoro 3200S wifi offers all things that could be improved on the Pro-11, but what eliminates it is not having TTL?
I do see the usefulness for AirX, even if I wouldn't use i for my work (probably only for firmware updates), but TTL I'm still to see someone using it for client work. Don't know a single profissional that would buy the Pro-11 over a Scoro because of that single function. I don't know all Pro's, so...there's maybe a couple of them.
And besides, if you let a non-AI system choose the lighting for you, I don't think you are very discerning about your photography, and if you have to adjust exposure compensation in your TTL flashes to get your light correct, then why use TTL? I really disagree with your point on TTL, and that's ok. I agree with most all others :D
Budget and system legacy are much more important to choose a new pack anyways. Experience with your equipment is much more useful than a TTL system.
I do understand you were reviewing a product, so it has to stand out... I don't think they read the comments anyway, so no worries ;)

Jared Wolfe's picture

I can understand TTL being useful on a battery strobe of some kind for run and gun shooting . But nobody is running and gunning with a studio pack. I definitely find the extra flash port of the Scoro a more valuable feature.

Something not even mentioned by the author is the Scoro's ability to dial in color +800k or -300k which the Profoto lacks. Handy when certain modifiers have a color cast

Benoit Pigeon's picture

Also, there are 2 versions for each of the 3200ws and 1600ws Scoro. E has two ports and S has three.

Jared Wolfe's picture

Good point. The E version doesn't exist to me. Ha Ha.

Benoit Pigeon's picture

I vaguely remember noticing that Japan had a different selection 20 years ago as well.

Carlos Teixeira's picture

Agree. Maybe there are more people using TTL in a top of the line pack than I think, but I'm still wondering if Profoto got their ROI with TTL on this specific pack. Maybe it's a way to get people into their top of the line packs if they started with the A1? Maybe there is a generation of strobists that are growing professionals that only use TTL exclusively?
Still doesn't make much sense to me.

Richard Bradbury's picture

Interesting review.

Not a light for me but then I am invested in the Godox system at this point. Would be nice to get hands on the Godox P2400. Not seen much in the way of articles of reviews on that light.

Illya Ovchar's picture

I would love to review a P2400! If I can get my hands on one :)

Andrew Eaton's picture

The only this TTL would be useful is with a ring flash, I have looked at renting the Pro 11. The work hasn't come to justify the rental..

Tony Clark's picture

Priorities, I will stick with my Profoto Acute2 kit because it simply keeps working, accepts three flash heads and is budget friendly.

Bjarne Solvik's picture

The Godox P2400 is more consistent then Profoto P11. At a third of the price. Personally I would be happy with the Godox P1200, that last stop of light is 3500 usd:)

Andrew Eaton's picture

Do you have any evidence to back up this consistency claim?

Bjarne Solvik's picture

Yes. Profoto states there pack is ±100 K over the range, while Godox states there is ±75 K over the range. Now Profoto gives ±50 K from shot to shot but Godax don't give any value. But I know even a speed light from Godox is within that, because I have tested with a Minolta color meter :)

Andrew Eaton's picture

Fair enough, I'm guessing to test this properly you would need calibrated lab equipment, but tbh unless you are doing super accurate colour work, it won't matter.

Bjarne Solvik's picture

No Profoto will be just fine :)

Andrew Eaton's picture

For me it is Profoto, because of modifiers, ability to rent, reliability and service. while its not a big thing, some clients do clock on to what kit you are using. Sometime I do shoots that are very time dependent and equipment reliability is critical.

Jon The Baptist's picture

Christ almighty this post....
If you're using a Pro-11 or Scoro, you're not using TTL....

Speaking of Scoro's, can a Pro-11:

Change the color temp of the strobe?
Do stroboscopic?
program in flash delays?
ping-pong off other packs?
dial in a specific flash duration?

I didn't think so.
Straight up anyone who buys a Pro 10 or Pro 11 over an A4S is a complete idiot. The Profoto's are more money, for less capability.

Lastly, that 1/80,000th flash sync is t0.5 which doesn't mean ANYTHING. t0.1 is what matters.

Benoit Pigeon's picture

I think the Pro-11 was build small for the rental houses. Not sure why, but Profoto has been the rental choice for decades. The lack of some interesting features and heads/pack interchangeability between various models does not seem to matter. But that's just the way it is.
In your list, you forgot the Scoro's Hyper Sync capability.

Carlos Teixeira's picture

Perceived ruggedness. I've seen some beat up profoto equipment, can't say the same for broncolor. But I think it's because of just that, profoto was from rental houses, and broncolor seems to be more of the "studio queens" type XD
Love my Brons, nevertheless.

Jon The Baptist's picture

Agreed with both of you. Bron stuff is a bit more fragile, and that's why it's in few rental houses that aren't local to Nike/Adi HQ.

Still, for $17 grand the Pro-11 is a horrific value for what you're getting.