Fujifilm's GFX series brought medium format to the masses, with prices that competed with the upper end of full frame cameras. The GFX 100 took things further, pairing a 102-megapixel medium format sensor with modern features for under $10,000. Now, there is the GFX 100S, which keeps almost all of the GFX 100's features but costs about half as much, and this great video review takes a look at how it performs in the real world.
Coming to you from Gordon Laing, this awesome video review takes a look at the Fujifilm GFX 100S medium format mirrorless camera. The GFX 100 was an impressive shift in the relationship between full frame and medium format when it became available, as it offered top-shelf image quality paired with more advanced features traditionally reserved for smaller formats, but the GFX 100S is even more impressive, as it keeps all those features and brings the price in line with upper-level full frame models. This has opened up an entirely new format to photographers who traditionally would have never considered it due to the extremely high cost. Altogether, the GFX 100S looks a very impressive camera. Check out the video above for Laing's full thoughts on the camera.