Instagram isn’t as relevant as it once was, largely thanks to freebooting, community accounts, and influencer over-saturation, but for many photographers, it’s still a great way to connect with an audience. How often should you post to get the most engagement?
Chris Hau has been analyzing Instagram extensively over the years and gives his opinion on how frequently you should post in 2021 in order to maximize your reach. He notes that Instagram is now more of a video platform than a photography platform which does make you wonder when a photography replacement will carve out a presence. None of the various newcomers that have attempted to forge a presence has managed to gain a genuine foothold, largely thanks to the fact that many of them are designed specifically for photographers, rather than providing a service that appeals to a mass audience that photographers can then tap into.
Hau bundles in a couple of other useful nuggets of advice when it comes to Instagram, with a few insights into the importance of prompting your audience to save and share, and how authenticity plays a large role in connecting with others.
Are you posting to Instagram every day? Is it worth the time and energy? Let us know in the comments below.