Ousting Kylie Jenner, an egg has been crowned the most popular photo on Instagram ever.
It’s currently sitting with a comfortable ten million lead on Kylie’s photo (which was of her with her baby, Stormi). As I'm writing this, it's climbing at a rate of around 8,000 likes a minute. The bid for the winning spot started ten days ago and really ramped up at the last minute.
Right after the record was broken, Kylie Jenner posted a reaction video of sorts on her Instagram page. Perhaps this has perpetuated her fate for second place, because she’s obviously got some serious influence. At least she’s a good sport though.
I did some digging and found that the egg isn’t an original art piece but instead a stock image. I'm pretty sure this is it. I've reached out to the account owner to ask and can only hope that I'm correct. Now, imagine. You’re a stock photographer who likes to shoot food, and you’ve just found out that your photo is the most liked image on Instagram. It’s this kind of grassroots, fun for the sake of it movement that I haven’t seen online as much anymore.
Unfortunately, I’ve not been able to get in touch with the photographer, nor the owner of the “world_record_egg” account. One thing I feel pretty confident about is that the owner is from the UK. The current story on that account references “It’s Coming Home,” which became a pseudo national anthem as England bolted through the World Cup rounds. The account also follows a few recognizable English folks, like Piers Morgan.
Before now, this was the most liked photo on Instagram.
Hopefully, we'll get a chance to talk to the stock photographer in question, and I'd love to find out the tactics used by the account owner. Perhaps they read up on our Instagram hashtag tutorial? Either way, congrats to the first non-human to reach the top 20 on Instagram. If you're reading this, and you took the famous photo, please get in touch!