When asked to come up with some new promo material for the Progressive International Motorcycle Show that was creative, racy, and original, I.D.E.A met the challenge. By teaming up with Trina Merry, a body paint artist, and Juan Moreno, the photographer for the day, the team was able to create the motorcycles by using human bodies.
By using yoga gurus and carefully placed body paint, the I.D.E.A. team was able to put together 3 different motorcycles to shoot. I cant imagine what it must of felt like to try and hold these yoga poses for the duration of the photo shoot, but the end results look phenomenal.