commercial photographer

In today’s article, I’ll share a few thoughts on what has and has not proven to be worth the investment for me as a photographer.

For aspiring commercial photographers, understanding the key factors that contribute to a thriving career is crucial. While technical skills and artistic talent are undoubtedly important, there are other essential elements that can make or break a photographer's success in the competitive world of professional photography.

If you've followed my writing, you'll know that I rarely pick up my camera if I don't have a contract attached to the action. Call it the joys and perils of being a commercial photographer. You get paid to do what you love, yet your love morphs into a duty and can lose its allure. This is why I surprised myself on my recent work trip to California.

Nikon and Agence France-Presse (AFP) are collaborating on a practical verification system to ensure image provenance in the field of photojournalism. Recently, I spoke to Nikon about their plans for the function as well as how it might help viewers and photographers in the modern age.

So you’ve fallen in love with photography and you’re trying to decide if your new passion could become a career. Well, here are a few questions to ask yourself before you take the leap.

If I told you that you could watch Lindsay Adler create, grab a passing high five from Peter Hurley, test run the newest lenses, sit in on a spicy AI debate, and drink Kentucky bourbon in the evenings with your friends, would you tell me to snap out of my odd photographer fantasy dream? If you would, I would tell you that what I just described was my recent visit to Imaging USA. Whether your own dream would include the Nikon booth, chatting with photo legend Joe McNally, landscape tips with Annalise Kaylor, or software updates with Julieanne Kost, you could find it at this year’s conference. There are many sessions I wish I could have attended, but until I crack the code on cloning, here are the key points from the lectures I did manage to participate in.

In the realm of professional photography, the choice of equipment is a topic that often stirs debate. While it's a common adage that the gear doesn't make the photographer, the reality of commercial photography paints a different picture, especially when considering the high stakes and expectations involved in professional shoots.

It's easy to get inspired when all your momentum is going in the same direction. But what do you do when you're feeling stalled?

Profoto for under $1,000? Sure, it sounds too good and perhaps the result of one too many drinks. But I assure you, it's true. If you're looking to set up your off-camera flash game, this is the unit for you. Here are my thoughts.

Having been a Profoto user for most of my career, I have experienced pretty much everything they have to offer. I have bought a substantial amount of Profoto equipment myself and use it as my daily driver. Being a huge investment, I wondered if it was worth it. Well, here are my results.

I don’t hold back words for gear that has fancy specs but is not built to be a workhorse for high-volume photographers shooting under various conditions. With all the impressive technology attached to the SanDisk PRO-CINEMA CF Express card, I set out to see if it was not only as fast and high-powered as it touts but also if it was built with the durability that I expect when I’m investing in gear.

A number of years ago, while still an ambassador for Hasselblad, I received a fateful phone call from a gentleman asking if he could pick my brain about the newly released Hasselblad X1D. I agreed, and we proceeded to talk about cameras, both past and present, along with the photos we had taken with them. It was a jovial conversation, but it wasn't until we were talking about the Hasselblad 500 that he said the line: "That is the camera I used to photograph the Mir Space Station."

Which image in the banner is a photograph, and which is computer generated? Can you even tell anymore? With the addition of computer generated imagery (CGI) and artificial intelligence, the process of creating images has provided commercial photographers more tools than ever. I sat down with award-winning food photographer Steve Hansen to discuss this topic and to delve into the question: "Is it enough to just be a photographer these days?"

Every now and then, I hear words of wisdom worth sharing. Here are the most recent.

In the world of photography today, it is pretty common that the relationship between creative concept and photography skill is intertwined and very much expected from a photographer. In this article, we’ll dive deeper into this discussion between these two relationships to see how photographers can unleash their artistic potential and bring their work to the next level and how one skill affects the other skill. Everything from the spark of inspiration from the basis of creative concepts to the technical skills required for project execution will be discussed in hopes of achieving balance between creativity and technical skill to push a photographer’s work to a greater height.

Have you ever walked by a beauty image on the shelf at ULTA or scrolled by a brilliant shot on Instagram and thought: “I want to make images like that”? Or perhaps you are a photographer who saw a picture and thought: “I could have shot that better!” You have the skills, but you don’t know how to break into the commercial market. In this article, I’ll share about how to break into the market and disclose tips and tricks to succeed in the commercial photography space.

OK, now that I have your attention, let's get something out of the way: I'm not trashing your photography. I'm sure it's all fantastic, and I sincerely hope you keep creating those amazing images.

When going freelance in any profession, you will get faced with rejection after rejection. Not getting enough love on social media, emails not being replied to, and inquiries not leading to bookings are frustrating parts of running a self-employed photography business. “Don’t take it personally,” they say. But how?

I just got a new camera! Well, sort of.

When V-Flat released the new Karl Taylor Light Cone, the comments ranged from dismissive jokes about "the cone of shame" to excitement for a product designed by esteemed commercial photographer Karl Taylor. I decided to take the cones into my product studio and see for myself if this simple tool really delivered the effortless results it boasted.

Price lists can be dangerous, but they can also be great. How do you know if you should reveal your hand and have one displayed on your website?

In last week’s article, I discussed three mistakes to avoid when building a career as a photographer or filmmaker. Today, let’s look into three broader concepts that you might want to lean into.

Today, we’re talking websites. What are the dos and what are the don’ts?

When do you start thinking about cropping? Although it is something most of us usually do in editing software after we’ve taken our photos, I’d suggest thinking about cropping before pressing the shutter.

Email marketing is one of the most commonly used tools when trying to land a new job. However, knowing what to write, who to write to, and how to follow up can make or break your campaign. In this article, we will take a look at some dos and don'ts of email marketing.

If part of your business is capturing headshots, then this is for you. Even if you're thinking of adding it to your portfolio, it's worth checking these essential tips and tricks as, if you're a commercial photographer, you can up your customer's average spend by offering this essential service.

The new OM-5 camera may, at first look, take you by surprise. However, you may have noticed that OM Digital Solutions (OMDS) knows what they are doing. As their first anniversary arrives, they yet again deliver another excellent camera for a specific type of photographer.

As a commercial photographer, I have a ton of competition from other photographers. There are a lot of other people who take fashion pictures. There are even more people who claim they take fashion pictures. All in all, it seems like I’m up against the world when it comes to working. If you ever wondered how to beat your competition, here is an approach that always works. Always, without exaggeration.

The role of AI is being discussed more than ever in creative fields, even where we previously thought it had no application. Among the various thoughts and emotions that arise when discussing AI in the creative arena, there is one that sees it as a tool — one of many that an artist may call on. Today, we're looking at a video that approaches a graphical AI tool, Midjourney, with that mindset.

Wedding photography can come with a unique set of challenges and stress points, which will keep many photographers from ever venturing into the genre, many opting for a route with less pressure. That said, there are ways we can alleviate some of this stress. Perfect planning and preparation prevent poor performance. A mantra we can all follow a little more in our lives.

As photographers, we all have our strengths and weaknesses. But there’s one disadvantage that almost every photographer has in common.

Growing as an artist isn’t always fun. But being the best artist you can be requires you to lean into the growing pains to reach your full potential.

Being a commercial photographer working on ad campaigns, I pay a lot of attention to color. From image capture to the final result, color plays a significant role in my work. The tools I use for color, by all means, determine the quality of the result.

There are many ways to create a glow effect in Photoshop using layers and blending modes. What if you could do it in a fraction of the time and get even better results? Would you be interested?

If you are being honest with yourself would you say you are completely happy with how your photography is going? A few small changes could be all that you need to take things to a more fulfilling and successful level.

Being a photographer is fun. Or is it? The good news is that it can be fun. But you have to know some hard truth that photographers sometimes don’t tell.

Wet plate collodion is a photographic process that dates back to the mid-1800s. It involves using antiquated equipment and processes, including toxic chemicals and is difficult to master. So, why would a modern-day successful commercial photographer be interested in pursuing this? And what insights could his journey provide?

I have had an Instagram for a while now. Having tailored my account to photography, Instagram has been the backbone for my social media presence. But I, as well as most creators, don't like using it. We still do, though.

Growing a business can seem like a nebulous task. It can feel like there are too many ways to do it, with each way being a crap-shoot. Before I made the switch to being a commercial food photographer, I ran a successful marketing agency. Let me share with you some tips to reach your ideal client and grow your business.

I’ve been in the game for a little while, and along the way, there have been a few "new" things. New flashes, diffusers, scrims, softboxes, continuous light panels, LED wands, animated photos, cinemagraphs, mirrorless cameras, the list goes on and on, not to mention Photoshop and Lightroom, which update more often than I wash my sheets. But the one "new" I was not expecting to face was a new photography usage that has made me have to think anew about composition: Instagram.

Today, we’ll look at three simple questions you should ask when deciding which images make the cut for your professional portfolio.

Have you ever taken a shot that you were completely stoked to post, and when you released it to the world, you didn’t quite get the engagement you were hoping for? It can be discouraging to be excited about a photo and not get the enthusiastic engagement you expected. These days, stopping the scroll seems harder than ever, but animating a portion of your photo is an easy upgrade that can create a major boost of interest to your image.

What is the best way to power all your devices on the go? Here’s a quick look at just a handful of the devices that keep my gear energized when I’m on the road.

Should I upgrade or shouldn’t I upgrade? It’s an age-old question. But perhaps the first question you should ask is: “can I buy?"

Martin Palm is a commercial photographer based in Sweden. He strives to create clean minimalist images that offer a unique point of view.

If you have spent any amount of time on photography NFT Twitter recently, you’ll notice that everyone is so positively happy and supportive of each other. As the adage goes, if something sounds too good to be true, it probably is. That seems to be the case here.

A portfolio review is a great way to get feedback and direction for your photographic practice. It’s also a great way to connect with industry professionals. If you have been considering getting your work professionally reviewed, this article can shed some insights on what to expect and how to prepare.

One of the hardest things for artists to learn is how to make it professionally. In this video, a commercial photographer describes his journey and the obstacles he overcame to achieve success.

If like me, you have always wanted to be a commercial photographer, then having a good agent is a really important part of this. However, there are far more photographers than there are agents, so how do you get one?

Landscape photography is not my thing. I use it to exercise the fundamentals and have something to do when I need a break from the family on camping trips, but that's the extent of it for me personally. But I feel for landscape photographers. It's a crowded field in an already crowded profession. It's hard to make your images not look like everyone else's, especially when everyone has access to the same subject matter you do.