Recently a customer from Toronto asked the people at McDonald's why the photos on the fast food giant's advertisements look nothing like the real thing you order in the drive-thru. The Canadian branch of McDonald's offered this behind the scenes video as their reply.
Follow Hope Bagozzi, Director of Marketing, for McDonald's as she walks you through a typical photoshoot. She first stops by a local McD's and picks up a Quarter Pounder with cheese and heads over to Watt International, an advertising firm where they photograph not only the burger that Hope picked up, but also shows you what goes on with the actual burgers seen in the advertisements; and their reasoning why they present it in such a way.
A food stylist prepares the products using the same ingredients used in the fast food restaurants world wide. He meticulously preps, prods and stylizes the burger to perfection before the photographer snaps away. Afterwards, the photographs are then sent to a retoucher that cleans up the images and puts the finishing touches on the shoot.
I don't know about you, but so far I'm McLovin' it.