[Film] New and Improved Instant Film Made by Former Polaroid Employees
Ten of Polaroid’s former employees have created a new and improved instant film for your Polaroid cameras. It is part of The Impossible Project. Back in 2008, they purchased one of the last Polaroid factories in an effort to keep the art form alive. Two years later, they released their first films into the world. PX Cool is the latest Impossible film, released this Spring. This film develops faster and is supposed to be sharper and more consistent than Polaroid. The box even has a temperature sensitive reminder on the box that says “KEEP ME COOL.” It disappears when the box is stored at the correct temperature.
Here’s a little more about the project’s history:
“In October 2008 The Impossible Project saved the last Polaroid production plant for integral instant film in Enschede (NL) and started to invent and produce totally new instant film materials for traditional Polaroid cameras. In 2010 Impossible saved analog instant photography from extinction by releasing various, brand new and unique instant films. Therewith Impossible prevents more than 300,000,000 perfectly functioning Polaroid cameras from becoming obsolete, changes the world of photography and keeps variety, tangibility and analogue creativity and possibilities alive.”
Long live instant film!
From Amy Hobbs: