[Debate] Has The New XQD Memory Card Already Failed The Media War?
With just over a week since it’s announcement, Nikon’s flagship D4 DSLR is already causing a stir in the most unlikely of places. The camera will feature a slot for the new XQD memory card which moves data much faster than current SD or CF cards. But can the card become the next media standard? Both Lexar and Sandisk, the later of which helped design the format, have said that they will not produce the XQD cards anytime soon.
“SanDisk participates in many standards bodies and has contributed to a variety of new standards that allow for options in the marketplace,” the memory card maker reveled at the 2012 Consumer Electronics Show. SanDisk spokeswoman Wendy Vlieks told CNET News, “at this time, SanDisk has chosen not to productize the XQD format.”
This leaves only Sony as the single mass media producer to embrace the new card. Of course when only one company produces a specific technology you can count on the price being inflated. So what do you think, will the new XQD card take the place of Compact Flash or SD cards in the near future?