Do What You Do Best – Outsource The Rest!
Sometimes the one thing holding us back from bigger and better things is actually ourselves. Yes you CAN do everything, but SHOULD you? Many successful photographers have found ways that they can specialize their jobs within their own businesses so that they can do what they love and do best, and outsource the rest.
Willnett Crocket said “Do what you’re good at and everything else will fall into place”. If only life were that easy. There is some truth to that statement though. My first few years of being a photographer, I was a high-school teacher, a new parent, a husband, and served often in my church and in my community. I said “yes” to a lot. I didn’t want to turn down any opportunity. Some of you can probably relate to wearing many hats, even if it is photographer, editor, album designer, marketer, and business professional. I found that I wasn’t doing my very best in any of these areas in my life. When I was a really good teacher and photographer, I wasn’t the best dad I could be. Over the last few years of being a full time photographer I have learned to outsource things that I did not enjoy or was not as good at. All of us need to find balance to our lives and outsourcing can sometimes help us do that.
WHAT CAN YOU OUTSOURCE:
The possibilities of outsourcing are endless! You definitely need to take some time to figure out your priorities and what areas of your life are sucking up your time that you could afford to outsource. Here are a few common areas photographers like to pass off:
Nathan Holritz, the owner of the editing company “Photographer’s Edit”, mentioned that he will outsource or delegate anything that isn’t in some way tied to growth in his business or personal life. This is what I believe as well. I personally love being a photographer, not an editor. I will make the most money and enjoy my business more when I am either shooting or marketing, not sitting at my computer for hours editing photos. I let the professionals at Photographer’s Edit do the job they’re great at, while I focus on my clients and my family. Popular wedding photographer Katelyn James from Richmond, Virginia agrees – “I outsource my editing AND my album design for weddings. Deciding to hand over these two aspects of my business was the best thing I have ever done for my sanity and my clients! We shot 42 weddings this year and we will be shooting over 30 next year. About 80% of those couples have purchased an album and all of my couples receive an engagement session. When you have 42 couples to keep up with, that is what all of your time and energy is spent on. Each one of my couples needs to feel like they are my ONLY couple and that takes some work!”
Some photographers have developed a system that allows them to edit a wedding in less than 3 hours and if that’s you, editing may not be something you send out for editing. Lukas from Lukas & Suzy VanDyke based in Los Angeles, says that he doesn’t really outsource anything photo related. “With ShootQ and the workflow system I have developed, even with 40 weddings a year I can still get people there weddings within 1 or 2 days leaving the rest of the week to focus on other things.” If you’re not like this and you are one of the many photographers that have editing piling up, editing may be a good option to outsource! To get a typical wedding edited through a company like Nathan’s Photographer’s edit, it costs anywhere from around $179-300. If you’re making a couple thousand dollars shooting a commercial shoot or wedding, that is a small price to pay to get hours of your life back that you can either put back into your business or spend with your family.
2) ALBUM DESIGN
In the past, Album design has been an area of our business that has sometimes fallen behind on the priorities. In the middle of a busy wedding season, it seems like we never “had time” to create album designs for our clients and they weren’t receiving their initial design until a few months after their wedding. Now that we’ve outsourced this area of our business, clients are seeing their initial album design during their viewing session just a few weeks after their wedding. This has not only made our life easier, it has made our client service improve greatly! You could have a solid client experience leading up to and during the wedding, but if you are slow on the post-processing and delivery, it can taint your good reputation. International Wedding photographers & speakers, Justin & Mary Marantz outsource their album design. When we asked ‘why’, Mary responded “because lining up x-axis & y-axis make me crazy! And because Align Album Design does a crazy beautiful job every. single. time.” Katelyn James also started using Align Album Design and in her words “it was magical!” Even with her crazy schedule this year of buying a new house, shooting over 40 weddings, coaching and teaching – her albums are all designed for 2013 and over half of them are ordered.
3) HOUSE CLEANING
My wife is an active part in our business as the main administrator. We also have 3 young kids, so to keep her sanity, house cleaning is something we’ve decided to outsource! A clean house makes a happy wife I’ve learned. A lot of these areas we CAN outsource, but we decide not to because we do have the ability to do them and it seems like a waste of money to pay someone to do something you CAN do. My wife found that instead of spending her off-work time with the kids, she would need to clean toilets or wash floors! Now that we have a cleaner come in, it allows Carissa to spend more of her “off work” time with our kids. Justin & Mary also outsource house cleaning. “It is maybe the BEST outsourcing decision we’ve ever made” Mary said, “they do a WAY better job than we ever did, and every week we get to come home to “Clean Sheet Tuesday. Amen.”
A lot of moms and/or dads feel guilty for putting their kids in a daycare or another type of childcare setting. My wife does believe that being able to stay at home with our kids is a great option, but realistically, there is always work to do whether it is running a photography business or running a household. My wife finds that when she is trying to get work done on the computer during quiet time or an extended “movie time”, she is not being the best mom she can be during that time and because the kids bug her while she is working, she’s not being efficient in her work. “Switching childcare with friends or family has been one of the best things for us” Carissa says. “Once a week, I take my friends kids and then another day or two, my kids go to the other kids houses for playdates”. Everyone wins! The kids get some fun playdates and the moms get 2 days off when it isn’t their turn! And it is free!
Busy mom of 2 & great wedding photographer from Chilliwack, BC, Justine Russo also outsources childcare. “I felt so guilty at first,” she said, “but then realized that both me and my kids were happier when I did so. I get more time to focus on the work that needs to get done, I get it done more efficiently, and we were able to find a place I trust 100% and that my kids have an absolute blast at! They always come home with crafts and they are exhausted from playing so hard!” Once they are home, she doesn’t need to worry about any work that still needs to be done and she is able to focus and give her kids her full attention!
Of course, it isn’t always realistic, especially when starting out, to pass off everything you don’t like doing out for outsourcing. It is great to write a list of ALL of your responsibilities and take a look at what would be most beneficial and helpful to have someone else do for you. It may mean increasing your prices if you can, to make up for the extra cost.
BENEFITS OF OUTSOURCING:
Time seems to be one of the most precious commodities in today’s world – especially for a lot of us entrepreneurs. Photographer Edit’s – Nathan Holritz reiterates that “with the time gained from outsourcing or delegating, I focus my efforts on business activities that are tied to the bigger picture and ultimately the growth of my company, and personal activities that make me or my kids happy”.
Katelyn James popularity among young women photographers has grown as she’s taken the time to serve and lead other photographers. She mentioned “When I started outsourcing, I used my free time to start an education side to my business. I had hosted workshops in the past but there was no rhythm or system for how I educated or how often I offered education opportunities. In recent years, I have really found that I enjoy hosting small workshops and we even built a house recently to host workshops out of our home four times annually! I also started offering coaching sessions as well and they consistently sell out as soon as the dates are released. None of this would have been possible if I didn’t give myself room to grow.”
Lukas & Suzy devote their time on move-ahead projects and maintenance on their existing structure. Lukas points out that “regardless of what it is, planning for the future needs to have at least a little bit of priority over any of the mundane maintenance tasks”.
If you find yourself always trying to keep up and not having enough time to put in to growing your business or spending time with loved ones, I encourage you to write a list of all of your responsibilities and regular tasks and figure out some things that you could pass off. You might be surprised at what’s taking up more time than you think it is.