Business

Is Your Photography Website Ready for Google's Mobilegeddon?

Is Your Photography Website Ready for Google's Mobilegeddon?

On April 21 Google officially launched an important new algorithm which prioritizes "mobile ready" websites over those which are only formatted for desktops. The consequence, of course, is if you have a website that's not mobile ready, you should be prepared to see a dramatic drop in your search engine optimized (SEO) traffic. For many of us, as photographers, we also manage our own websites and find that SEO traffic is very important in getting our product out to a potential customer.

Becoming a Professional Automotive Photographer

Becoming a Professional Automotive Photographer

Everyone wants to succeed in whichever photography genre they are passionate about, that's a given. While the automotive photography world is one of very high standards, and not easy to break into, how often do you stop to think about the fundamental things you should be doing to achieve said success? Ravi Angard of ShiftHype takes you through some key points with the help of some professional automotive shooters' insight.

Start to Finish Fashion Editorial Retouching: Part 1

Start to Finish Fashion Editorial Retouching: Part 1

Post-Production and Retouching is just as much an integral part of creating a great image or series of images as pre-production and the actual shoot, especially when you are shooting for a client and not just for yourself. Each genre of imagery, advertising, beauty, fashion, etc. has a slightly different set of rules and parameters when it comes to retouching. In this tutorial we will look at the complete start to finish of a fashion editorial image. Last week I posted the complete gear list for this exact shoot. This week we will look at the first part of retouching, including cleaning up our white seamless and correcting distractions in our image.

The Art of Photography Podcast: Ted Forbes Hates the Idea of Working for Free

The Art of Photography Podcast: Ted Forbes Hates the Idea of Working for Free

Everyone's been there. A friend of a friend asks you to take their family portrait, a cousin wants you to shoot their wedding, a local business would really like some event photos — but nobody has a budget. Working for free is something every working professional gets faced with frequently. In this video Ted Forbes from The Art of Photography talks about the pros and cons of free work.

Photoflex May Have A Chance To Live Another Day

Photoflex May Have A Chance To Live Another Day

Well it has been a rollercoaster for the team over at Photoflex, makers of some of my favorite studio lighting accessories. First, they pulled what many thought was an April fools joke by announcing that they were closing their doors as of late March 31st. Then, they sent out a press release stating they had to close their business due to "health issues" as well as the increasingly competitive market (cough cough cheap knock-off photo accessories flooding the market). Well, it looks like they have some life left in them after all and I couldn't be happier for their team.

Flying With Gear in Tow Is a Risky Journey and Doesn't Seem to Be Getting Safer

Flying With Gear in Tow Is a Risky Journey and Doesn't Seem to Be Getting Safer

When you’re first starting out as a professional photographer, nothing seems quite as sexy as getting your first traveling gig. Initially, it's a status symbol — an illustrious validation of your success. Eventually though, that quick hop to New York or jaunt to Cozumel becomes less revered. In fact, for many photographers these trips can be downright nerve-wracking. The reason for this is simple: Gear. Don’t be mistaken, there is still the appeal of being the confident traveling photographer reading some Tom Robbins in the terminal with your feet resting on your roller bag while waiting...

LinkedIn Buys Online Education Company Lynda.com for Total Valuation of $1.5 Billion

LinkedIn Buys Online Education Company Lynda.com for Total Valuation of $1.5 Billion

LinkedIn has announced its acquisition of Lynda.com, a popular online education platform that teaches technology skills such as how to use Photoshop or how to code in Java or use CSS. The $1.5 billion move will enable the company to offer a broad range of education services as it transitions from simply identifying skills needed for a position to also offering ways to gain those skills quickly and efficiently from with a trusted and proven method.

Photoflex Releases An Official Statment On The Sudden Closing Of Business

Photoflex Releases An Official Statment On The Sudden Closing Of Business

Some of you thought that my post last week about photography accessories brand Photoflex suddenly closing its doors without warning after 30 years of business was a possible April Fools' joke. I wouldn't blame you since it seemed to be annouced late in the day prior to April 1st and they seemed to be a fully-functioning business right up until the final moments. I did email Photoflex to inquire about more information and they did just send back the following press release:

Editorial Fashion Shoot: A Complete Gear List

Editorial Fashion Shoot: A Complete Gear List

I will soon be releasing a start-to-finish retouching tutorial video here at Fstoppers on my most recent fashion editorial photoshoot. But before I do, I wanted to start warming our readers up with a complete gear list. In this article, I share with you everything I used on my shoot, the breakdown of costs, and where to find all the gear and extras: from the Profoto Strobe all the way down to the gaffer tape.

The Hard Truth Why No One Will Hire You As A Photographer

The Hard Truth Why No One Will Hire You As A Photographer

Let's face it; the industry is changing. Art directors and potential clients are not looking to simply hire a photographer anymore. They do not care about your lighting, your gear, or even your previous clients. So what do they care about then? Photographer John Keatley sits down with artist rep Maren Levinson at Redeye to discuss the future of photography, and there is a very good chance you are not going to like what she has to say.

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