Video is booming. Facebook is apparently in talks with several partners for it’s “Anthology” project – higher quality video produced by dedicated market-leading media companies. Adobe found unique visitors to video sites grew 146% in June 2014 year to date, and advertisers shelled out 28.5% more on video ads than they did in the same period. But what does this all mean to those in the photography business and (more importantly) how can you take advantage of it?
This afternoon, I called Paul C. Buff, Inc. because I had to send in one of my Einstein strobes for repair due to negligent (though expected) airline handling of my lighting gear case. After a few minutes of chatting regarding my busted strobe, I happened onto the Buff website to research some pricing on additional gear I may procure before summer. That's when I saw that he had died, apparently over the weekend. I asked the repair rep what had happened, and we ended up discussing Mr. Buff for a further 25 minutes.
On Fstoppers, we’ve long been fans of quality behind-the-scenes video counterparts to an interesting photo or video project. They are great marketing tools for us as creatives searching for more work, but they also help promote the primary business or product. This means we can justify pitching these videos as an add-on service to our clients.
It’s not personal, it’s just business; Perhaps a saying more profound than most would imagine. As is the case with many endeavors born from a pursuit of passion, it can be hard for photographers to turn a hobby into a business. Here are five mistakes that might send you back to shooting as a hobby before you can even say “open for business.”
Join Patrick and Lee of Fstoppers on Spreecast TONIGHT at 8:30 EST as they talk with a few of the top photographers teaching at the 2015 Fstoppers Workshops. We will be talking about our upcoming event in the Bahamas while our guests will be answering questions from our audience. Any topic is fair game so if you want to ask questions about business, retouching, lighting, marketing, or gaining commercial clients the floor will be yours.
RGG.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.
In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.
We’ve heard plenty about the death of the humble photo as video proliferates. But photography is still far more accessible than video, often because video editing is still so time intensive. Instagram introduced video more than a year ago yet it is still predominantly a platform for sharing still photographs. But all that could be about to change. Last month I shot video as Flixel partnered with Lindsay Adler and saw something very interesting take place that got me thinking - could we be about to usher in a completely new era for photography?
Almost every single one of you reading this can become a professional, paid photographer. There has never been a lower barrier to entry to starting out with access to masses of free online learning tools, affordable professional quality gear and the ability to market yourself globally. The problem isn’t so much starting, as it is sustaining. Enter, the Photo Brigade, one of the best tools I've come across in months for those looking to sustain their photography business.
There is currently a scam running rampant throughout the photography community and it has damaged countless reputable businesses already. The scam usually perpetuates from your contact form or direct email if listed on your website. Hopefully you won’t encounter this at all, but if you do here are some steps to protect yourself.
In this age of an increasingly competitive photography market, we shooters need to utilize every tool possible to make us stand out in the pack. My buddy Matthew Jones has gone back to basics with his printed pocket portfolio. He has found that in a world of modern digital portfolios, these printed books allow prospective clients to not only have something that they can take home and remember his work by, but it even easily fits in their pockets! Jones shares his thoughts on the benefits of having a pocket portfolio below.
Many of you know about my headshot work, but one of the other major areas of my business is photography for hotels, also known as hospitality photography. Hospitality photography often requires a jack-of-all-trades. I frequently shoot food, cocktails, headshots, mock weddings, and work with models for lifestyle shots. Then add to all that the architectural elements and details of the interior and exterior of the property and you have a shoot that requires quite a bit of different types of gear. When you add it all up, sometimes I’m flying a few hundred pounds worth of gear with me. As I was traveling recently, I thought it was a good time to write up an article about flying and traveling with your gear, and the best way you can minimize the cost of moving it all.
Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.
One of the most effective ways for wedding photographers to advertise for free is by blogging their work. There’s an old saying that goes something like “you can’t sell what you can’t show,” and it can’t be more true when it comes to our services. If we don’t blog, or show our work, how would a potential client find us? And guess what the best part is? Blogging is absolutely free!
A few months ago I wrote about Pixsy, a new online service, which promised to automate the process of dealing with copyright infringement. I have since been invited by the folks at Pixsy to give their Beta software a run through. After a few weeks of testing I am ready to share my opinions on this unique service!