Most of us approach our pricing with some apprehension and anxiety. It is a topic of much discussion and debate among creative professionals, but with a little ingenuity, you can break away from boring pricing and use it in a way that will excite your client and build a brand identity!
Prepping for the off season is something we rarely do, as we barely have time to keep our heads above water during the busy season. Even though we may break goals and surpass expectations at certian times, there are always a few months out of the year where we feel like we are starving for work. A couple months of low sales can take half the year to make-up and recover financially.
At first when I saw the title of the document in question "The Photographers Guide to Instagram," I was hesitant and almost blew it off as yet another cliché, small list of tips and tricks that have been passed around for the past 4 years since the inception of the popular photo sharing app. I was pleasantly surprised to discover that it's much more than that, and a must-read for anyone finding themselves not maximizing Instagram for its full potential.
Photographer Lukas Renlund recently traveled to Cape Town, South Africa where he had his "Steal My Photograph!" photo exhibition. This is the forth show/exhibition of its kind, in which he asked random people who passed by to try and steal his work. He decided to create value (or at least perception of value) for his art by making it worthy of stealing. And of course make it into a fun exhibition people will share with their friends and will remember for a long time. Check out his short BTS video of his most recent exhibition, and read his exclusive interview about the whole project.
On June 25th, the action/sports camera GoPro went public and their stock grew 50% in value overnight. Their 2013 earnings were almost 1 billion dollars and their small, tough, and waterproof camera has become the world's highest selling camera. Can this company's growth continue?
As a wedding photographer I am always looking for tools that make my job easier and the experience for my clients better. For years one of my least favorite parts of my job was getting feedback and approvals on wedding albums I designed for my clients. Fortunately all that has changed since I have started to use AlbumDraft. There are a number of programs that compete with AlbumDraft as software for album proofing - I've just found theirs to be the most convenient and easy to use.
In December of 2013, Amazon teased the world with the thought of delivering (small) packages to your doorstep using drones, as first reported here. It got a lot of people talking. But since that initial announcement from Amazon, there hasn't been any indication that it was real. Was it purely a publicity stunt? If it was, it was a good one. But what if it was real?
Over the past years Fstoppers.com has grown into something much more massive than I ever could have imagined. Patrick and I built this website from absolutely nothing and all of our success can be attributied to trial and error. We decided over a year ago that the new website would block NSFW content and today I will explain to you why we made that decision.
Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week.
If you’re anything like me, you’ve got hard drives full of footage from personal or other non-commercial projects, that don’t serve much use once the project they were shot for is completed. I’ve considered trying to license it as stock footage, but never really taken the time to do it. After checking out the site Nimia and interviewing one of their staff however, I decided to give it a try.
Regret is the worst feeling in the world but as humans, we feel it. There are times we all look back at, kicking ourselves thinking "if only I had known… I would've done it differently." I remember telling myself if I was ever given the opportunity to be heard, I'd collect a list of tips to share with others so they don't have to feel the frustration that often comes along with regret.
From concept to finsihed piece Danielle Evans creates incredible pieces of art using various mediums for clients Target, Romano's Macaroni Grill and Kellogg. Her style is freeform and specializes in hand lettering to create stunning scenes with perfect lighting to match the feel she is looking for.
All this week at the RGG EDU studio in St. Louis, Michael Woloszynowicz has been hard at work showing off his techniques for an upcoming tutorial series on creating fashion and editorial photography. Today at 11am CST, myself along with the rest of the video crew will be streaming his model test look demonstrations live from the studio.
Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?
I recommend watching this very interesting (and brief) interview of Ramit Sethi on how to charge more for your work. Whether that work is photography, videography, graphic design or anything else, he has some interesting things to say including why charging what others in your territory are charging is a bad idea.