Business

I recently came across this video produced by [Framed] Show, and it really made me stop and think about how I run my business...and this is not just for wedding photographers! Sal Cincotta takes a second to put all of the gear, lighting diagrams, inspiration, and BTS videos aside to talk about something that a lot of photographers fail to capitalize on in their own businesses. Treating your clients to "an experience" they will remember and appreciate is probably THE most important thing you can do for your photography business and gaining future clients. Little things like answering your phone and email within 24 hours seems like a no brainer but how many of you take time out to send handwritten thank you notes or personalized gifts as a token of appreciation? The winter season is a great time to revamp how you will engage your clients in the spring and summer so let me ask you this: What are some things you do to improve your relationship with your clients? Leave your thoughts in the comments below and if you have any ideas that aren't wedding based I'm sure everyone would love to hear them.

For any of you DSLR video shooters out there, you might not know why you may need some of the equipment you often see on some of the larger rigs found on major studio sets. Well the guys over at Cinevate show you exactly why you might need one of those tools called a mattebox. Matteboxes are essentially barn doors for your camera lens and allow you to control flares and the subtleties of light that make a good film into a great film. Cinevate also shows you how using different filters can really make parts of your movie stand out. Read the full post to see some side by side examples so you can really examine the differences closely.

Last week we featured part 1 of ReDefine's interview with Chase Jarvis. The second half of the interview was just released and Chase talks a little about pushing yourself and being your own biggest critic while at the same time taking all the negativity that comes with being in the spotlight with a grain of salt. Lee and I have seen so many ridiculous comments about photographers and their work here on Fstoppers and other popular websites (heaven knows I've taken a few punches myself). In today's uber web social world, sometimes it seems if you haven't caused a stir of criticism of some sort then perhaps you haven't made something profound. It seems as photographers, most of us are driven by creativity and competition but the best competition you should have is with yourself. I hope you guys find Chase's words encouraging as he reminds everyone that even at the top of your career you are going to face people who question your vision. Stay strong and keep truckin' because the light at the end of the tunnel, may be you! Goodnight!

Chase Jarvis has become one of the most inspiring figures for both amateur and professional photographers alike. His successful career as an advertisement photographer has only been eclipsed by his overall entrepreneurship. Recently Chase sat down for an interview with Tamara Lackey to explain his self proclaimed "10 year overnight success". I absolutely love his statement "what makes you hirable is not your technical proficiency, that is assumed...it is your vision: how you see the world." So many photographers focus entirely too much on their lighting and completely overlook creating an image that resonates with their viewer. There is a quote that says something like "a photograph that requires a caption is a failed photograph" but I think a photographer could go further and say "people don't care about what you had to do to create the photo, they just want to be wowed by the final image."

In the video below National Geographic photographer Dewitt Jones talks about looking for the "right answers" during every photoshoot. As professionals we are always put in the position to take the best possible image even if that image may not be easy to capture. Dewitt explains what it takes for him to not just get a decent shot, but continue to get the "right" shot over and over in every situation. How confident are you that you can deliver amazing photography in any situation?

Let me warn you, this video has nothing to do with photography directly. Chances are you have probably heard the opening parable before, but when paired up with the training video of an aspiring football player the message is pretty powerful. How bad do you want success and what are you willing to go through to possess it? I think everyday as photographers, we struggle with staying motivated, finding inspiration, working towards our goals, and expanding our skill set. I find this especially true with my own work since I compete with myself which often leads to less motivation than competing directly with someone else. Reaching the point of wanting success more than the desire to breathe is probably unrealistic so let me ask this: how much sleep, time, and short term gratification are you willing to give up in order to achieve long term success?

For many shutterbugs, the dream of making money with photography doesn't extend past being able to pay for new equipment. Photography might just be a hobby if you already have a fulfilling career. But if you are looking to make a business out of being creative the first question that will cross your mind is "how much should I charge?" Knowing how to price your product (and from a tax perspective everything you do IS a product, not a service) does not come without consequence. Pricing yourself too low might gain you a ton of business but will also rob you of any free time. Pricing yourself too high, especially early on, will decrease your workload but might also send you filing an application at Starbucks...again! Mark Wallace has tackled the issue of how much to charge in his latest video, and he gives a lot of great pointers. Lee and I are currently working on a detailed video series on wedding photography where we will outline our ideas on pricing so stay tuned for that as well. Leave any questions or experiences you have in the comments below.

If you have followed Fstoppers for any amount of time, you know we are big advocates of photographers having great looking websites. Most photographers love the look of a flash site but more and more companies are starting to offer both flash and HTML versions of their sites. Creative Motion Design has been hard at work creating flashy looking websites that are coded in HTML so your potential clients can check out your work while browsing on their mobile devices and tablet computers. This week CMD released their first fully customizable HTML websites Rosie and Ethan with more designs coming out throughout the rest of 2011. I love the look of Ethan, and the prices on these sites are reasonable especially since CMD's customer service is leagues above many other website design companies. As soon as Lee and I have some free time, we are planning on converting our sites so they load up easier for potential clients.

It's no secret that Lee and I started our photography careers as wedding photographers. Regardless of what anyone says, photographing weddings is an excellent way to sharpen your photography skills since there are so many different types of shots you can plan throughout the day (and make a great living doing it). Usually when you first arrive at a wedding, the first photos your client will probably want you to capture are detail and candid getting ready shots. Superstar wedding photographer Jasmine Star recently released a great video outlining how she approaches these must have shots. If you are a guy then it's probably great advice hearing this from a female perspective so you know what's important to capture. And if Jasmine is reading, what's up with stealing our backgound?

Photographer Ryan Doco Connors recently found one of his images being printed on a t-shirt without his consent. Sugar Factory, the company selling the shirt, claimed that since the image was changed 40% (I have no clue where that number comes from) it was no longer considered his photo. Instead of suing, Ryan fought back with a few new photos and lucky for us, he shares all of the lighting details. This is exactly how The Stolen Scream story started... Hopefully this isn't the beginning of something much bigger for Ryan.

No matter if you are photographing people in a wedding, an advertisement campaign, a fierce fashion spread, family portrait, or just a headshot, chances are you are going to need your subjects to show a real human emotion. Throughout my own photography career, I have realized that only about 1% of people can turn on a fake emotion that comes across as genuine in the final photo. The remaining 99% of the population have to experience an expression real time as it happens spontaneously. Jasmine Star is one of the most successful and trend setting wedding photographers on the scene right now and she has created a great video explaining how she strategically fools her clients into "moving into a pose". This technique can work with everyone from normal people to professional models, but where you will really see this sort of coaching succeed is with people who are self conscious and camera shy. Get them to focus on your funny personality or another human interaction around them and let your shutter roll! Do you have any phrases or techniques you have found successful time and time again? Share them in the comments

A few months ago Patrick and I flew up to NYC and filmed our first ever full length DVD (dual DVD actually) with Peter Hurley. The DVD is still being edited but we can finally see an end in sight. Initially we didn't plan on having a pre-order but when Peter Hurley decided to start teaching workshops, we decided to create a special pre-order deal. When the dual DVD is released, it will cost $300. If you purchase it before October 1st, 2011, we will give you a $300 credit towards any of Peter's workshops (and this can be used at any time) so you are actually getting the DVD for free. Peter is also going to personally sign all of the pre-ordered DVDs. Patrick and I are working as fast as we can to edit this DVD while managing Fstoppers.com and also shooting a wedding every weekend. Things are busy but we hope to have this DVD released sometime this summer. Head over to Hurley's website to sign up for "The Headshot Intensive," his new 2 day workshop. There are currently 4 slots left for his first workshop on May 21-22.

Below is a fantastic video filled with random bits of priceless knowledge from 5 acclaimed photographers. Albert Maysles, Sylvia Plachy, Andrew Moore, Timothy Greenfield Sanders and Gregory Crewdson casually answer questions for Ovation TV about all aspects of the business.

Every photographer I know is wanting to book more jobs. No matter if your niche is wedding, food, commercial, advertising, or sports, chances are you would love for your business to make a lasting impression on someone looking to hire you for your services. Casey Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency's desk. The video below shows the promo package he made in 2010 and mailed out to 300 of his favorite agencies and art buyers. You might be thinking that this package is pretty extravagant and expensive to send to that many agencies, but being memorable among a crowd of creative professionals can easily pay off if you land only a few jobs from such a campaign. Hope you guys enjoyed this as much as I did.

Full time photographers aren't the only ones with working studios these days. Why would you outsource your photography if you need new images on a weekly basis? Tshirt company Threadless recently showed the guys over at Photoshelter how they use photography in their own business. What's unique about the products shots on the Threadless website is that they aren't the typical white studio shots or stock images of models wearing generic shirts. Instead, many of the shirts are actually photographed at the in-house studio or on location around the office. It's pretty amazing to see how photography is being used in businesses like Threadless considering so many other sites have stuck with the traditional boring photos. After the video, check out some of their most popular shirts here.

We've been kicking a lot of "behind the business" videos lately so I hope you don't mind another one. Kareem Black is a celebrity and commercial photographer based out of New York City. His work is constantly featured in GQ and Vibe magazines as well as marketing campaigns for Verizon and Burger King. Being a photographer in the largest city in America, Kareem realized he always has to do something different to capture people's attention and ultimately get them to view his work. Simply handing people business cards and putting up ads on a bulletin board isn't going to cut it in a market full of 'marketers'. Instead you need to make people proactive in finding you by sparking their interests in your brand and the work you do. Here are a few ideas that should spark some abstract thinking of your own. Feel free to share interesting ideas you have used for your own business in the comments below.

Have you ever had a client dismiss a project after you have already put in hours of work? What are you supposed to do when a client brings in a second professional to also work on your project? What can you do if a client says your work isn't really what they were looking for after you have already delivered the final project? Mike Monteiro is the design director at Mule Design Studio. During a seminar at CreativeMornings, Mike gave a really insightful and thorough speech about how a creative professional can protect his work and payment in the event that something goes wrong with the client or job. This video is long but it should at least make you aware of issues you might face on your journey to becoming a professional photographer. At the most this video will make you reconsider your contracts (if you even have them) and put the proper legal checkpoints in place to prevent problems down the road. If you've had a bad experience that a solid contract would have solved, let us know in the comments.

One of the first things you learn as a photographer is to get a proper model release when considering to sell your work commercially. However, simply having a model release still might not prevent you from litigation. A law firm recently published an ad looking to represent firefighters who were affected by the federal James Zadroga Act. The advertising agency used by the law firm photoshopped a stock image of Robert Keiley who was modeling as a firefighter. They then created a scene where it appeared as if he had been at Ground Zero on 9/11. The argument is how much can a stock image be altered before it becomes false advertising (the ad did clearly state that the image was a depiction of a 9/11 firefighter)? In this Fox News story, two attorneys give two different sides of the argument. I think the law might fall in favor of the law firm who hired the ad agency; what do you guys think?

Brandt Botes is an award winning graphic designer based out of CapeTown, South Africa. Just like photographers and other creative professionals, graphic designers struggle with creative and economic challenges when they venture out on their own and start a new business. Brandt recently started his boutique design shop Studio Botes and decided to take some advice from other creative entrepreneurs who have also dealt with going solo professionally. Many of the little sayings in this video are really clever but most of them are absolutely true. What points stick out the most for those of you who have had success with your own business? I think 5:00 is my personal motto :)

Going Solo. from Studio Botes on Vimeo.

I can't tell you how many photographers I encounter think being successful has to do with being at the right place at the right time. Sure a bit of luck on your side always helps, but if you are looking to quit your day job to become a professional photographer, increase your photography income over last year's earnings, or catapult your career as one of the industry leaders then you need to work hard and work smart. The guys over at Photoshelter sat down with professional photographer Brian Smith to talk about what it takes to push your career to the next level. You simply can't wait for your big break, you need to create them.

Harry How is a sports photographer without any prior photography training. With hard work, determination, and a pressing urge to create images that hold up against his peers' photographs, Harry now has a career shooting for Getty Images. In this video Harry explains in detail what it takes to make the transition from hobbyist to full time professional and outlines his gear and little tips throughout his own transition into a sports photographer. If you enjoy this type of candid interview, be sure to hit the full post to watch part 2 and part 3 of this video series.

About 95% of the time I can guess the quality of a photographer by the design of their website before the first image even loads. If you want people to take your work seriously a Flickr page isn't going to cut it. You may think that you can't afford a professional website; think again. For the next 18 days Creative Motion Design is giving Fstoppers.com readers 60% off their already incredibly low website prices. With this discount their websites start at just $38.00. I know there are other template websites out there that have notoriously bad customer service (I've experienced it first hand) but CMD actually posts their phone number on the front of their website. Still don't believe me? Well you can test out a website completely for free by simply clicking on "free trial" by any of their sites. We all work so hard to produce amazing images and now there is absolutely no excuse for not having a professional way to display them. Check out the full post to see a video on how easy these sites are to customize.

FS reader Jordan Murphy just sent us an email moments ago asking if we would post more videos about the business side of photography. His timing could not have been more perfect because a few days ago I watched a great video on just that by Allen Murabayashi. The video below is not going to be as fun to watch as a fast paced BTS but this is the stuff that will take a hobby and turn it into a profession. Most people think that I am a successful photographer because I take good pictures and that is simply not true. Having a solid product is important but getting it into the hands of a customer is the hard part. How dedicated are you?

Put More Business in Your Photo Business from PhotoShelter.com on Vimeo.

After starting off as a graphic designer, Jeremy Cowart stepped onto the photography scene with a sink or swim mentality. I love the series Chase Jarvis is doing over at Creative Live with real photographers, and this one with Jeremy is top notch. Chase definitely subscribes to our mentality of sharing knowledge freely, and I think you can learn a lot from this video whether you are a professional photographer or just someone who enjoys it as a hobby. I almost did not post this because the audio at the beginning is really rough on the speakers so be forewarned. Also while you are watching this video, head over to Jeremy's website to see a wide variety of images within his portfolio.

Are you planning to build your own studio one day? If not, this video probably won't interested you. But, if you do dream of having a studio (like most photographers do) then this video will get you one step closer. The incredibly talented Sam Robles takes you through the step by step process of building a cyc wall from scratch.

How to build a cyclorama wall from Sam Robles on Vimeo.

Are you a photographer and an iPad owner? If so, you are really going to love this. Are you a photographer who swore you would never buy an iPad because it's just an over-sized iPod Touch? Well you are about to change your mind. We have recently figured out that with nothing more than a jailbroken iPad and an Eye-Fi Pro X2 card, you can wirelessly tether the two without the need for a separate network. This "hack" is so useful that we have decided to give away a free iPad randomly to one of our twitter followers. Please read the full post to learn more.

How To Directly Tether Your Camera To An iPad By Lee Morris from FStoppers on Vimeo.

FS reader Teymur Madjderey just sent us this interesting video. Bill Frakes and Joe McNally stand up for an iPad interview. Strange yes, but worth watching.

Bill Frakes and Joe McNally iPad Interview from Manfrotto on Vimeo.

Chase Jarvis has started a really cool idea called Creative Live in which he gives back helpful information to other creative individuals. In this video Chase sits down with Jasmine Star who is one of the top wedding photographers in the business. I first came across Jasmine through David Jay and instantly fell in love with her. I love how they express their frustrations with living a typical 9 to 5 lifestyle and how professional photography allowed them to live the life they wanted to live. Just like them, I too went to school for something compeletely opposite of photography, and it was conversations like this that eventually lead me to change my career path to become the photographer I am today. Chase says it really well when he says, "There is no prescription for how you get to become a photographer." This video is not about fstoppers and shutterspeeds but rather about how to take control of your life and your passions and turn them into a business. I know wedding photography often gets a bad wrap but through wedding photography, I have been able to support myself financially every weekend and still have time to pursue other fields of photography during the week. Jasmine Star's story is about as good as it gets, and it's inspiring to hear her share her success story with everyone so candidly. I hope you guys enjoy this video as much as I have and I'm only half way through it! <

Chase Jarvis has apparently figured out the secrets of creating a viral video. I think he released this video 3 days ago and it already has 50,000 views. I don't mean to keep posting CJ videos but they are all really good so here another. Check it out! <

Earlier in the week we posted a quick video from Annie's photoshoot with Keith Richards. Today I thought I'd share an interview Time Magazine did with Leibovitz where she talks about some of her work, what it's like running a photoshoot, how she used to work with her assistants, and the whole Miley Cyrus controversy. There are no cameras or crazy lighting in this video but I think all of that stuff becomes secondary in comparison to being a confident photographer, having great ideas, and executing a productive photoshoot. Hope you enjoy <

I was just chatting with some people from Atlanta about which photographer to feature for the next FS video and Zack Arias seemed to be the hands down favorite. Well Chase Jarvis beat us to it so I'll pass this along to you. I have no idea how you can have a 2 hour video on youtube but if you have time to watch this check it out; they cover quite a bit of interesting topics that are sure to help you with your own photography and business. Enjoy <

Peter Hurley is a true inspiration. Not only is he an amazing headshot photographer but he is also one of the most fun, energetic, and encouraging photographers I have ever met. Click the post to read more about how we got in touch with him and what we couldn't show you in this video. <

Patrick and I shoot and edit all of our videos but we had to hire someone to do the animation work (our intro and outro logos). That someone was Dan Dawley of Swell Motion Graphics. It took me about 2 months and about 30 terrible animators until I finally found Dan. He works fast (each animation in a matter of hours) and his prices were more than fair. Since he has worked for us we have become good friends and he actually came out to CO with us to help with the Dave Lehl snowboard video. If you need any motion graphics he is your man. His show reel is below and his newly launched website is www.swell.tv

Today I am featuring a video that has hands down been the most important bit of information I credit in my own personal success as a photographer. Watch as Chase Jarvis encouraging young photographers to continue being creative and how to build success around your photography.

Chase Jarvis at PhotoShelter Event from PhotoShelter.com on Vimeo.

Patrick Hall is one of the founders and writers for fstoppers. In the summer when he is not shooting commercially, Patrick enjoys shooting weddings in Charleston. Check out this slideshow featuring his favorite images of 2009.