This Is One Way To Book More Jobs

Every photographer I know is wanting to book more jobs. No matter if your niche is wedding, food, commercial, advertising, or sports, chances are you would love for your business to make a lasting impression on someone looking to hire you for your services. Casey Templeton wanted to beef up his commercial and adverting work so he decided to produce a promo package that would not get lost on an agency's desk. The video below shows the promo package he made in 2010 and mailed out to 300 of his favorite agencies and art buyers. You might be thinking that this package is pretty extravagant and expensive to send to that many agencies, but being memorable among a crowd of creative professionals can easily pay off if you land only a few jobs from such a campaign. Hope you guys enjoyed this as much as I did.

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27 Comments

Thats goddam clever ! guess that guy could work in a Marketing department !! at the end of the vid is he showing all "returns" he got ? pretty good by the way , thx for the share

They all replied to get their free t-shirt.

I thought it was really cool... loved it.

Lee Morris's picture

Love this concept.

Nice, and he's from my home town!

It's an excellent idea, but expensive to be sure. If he sends them along to prior clients I think it's a lot more manageable, but then you'd have to hope they would spread the word or items of choice. :)

Patrick Hall's picture

yeah but what happens when you land a few of those $10k clients? And not just for a single job but perhaps for your career.

I completely agree, but at the same time he would have to be really focusing his attention on clients he knows have a larger budget. I would like to believe the world can run on the "what if" scenario, but I don't think the universe could handle my being the president of the world...at least not yet. I look at it this way, the companies that have the $10k jobs by now are more interested in the person/work than in their marketing material. They likely get more lip balm, coasters, cards, t-shirts, than you can shake a stick at. Not to mention that those type of companies usually have a dress code that does not include a Tee with your logo on it. Consider for a moment that a photographer is selling their photographs, not their ability to silk screen their logo to the top of a lunchbox. :)

Ringo's picture

If you have to shoot a video about it, it obviously didn't work in the real world (maybe hasn't even been intended to do).
Cause why should you share an idea that's absorbed by the people?

Patrick Hall's picture

Ah you can't possibly think that's true Ringo. Why do we share all our information for free on FS? Why does Peter Hurley, David Bergman, and Sean Armenta share their secrets? The reality is Casey has probably moved onto something else that's just as creative. Sharing and becoming known for something is one of the greatest marketing tools you can have....

Ringo's picture

"Sharing and becoming known for something is one of the greatest marketing tools you can have...."

Yes, if this doesn't refer to your own (working) marketing tools, but to the work you do.

Ma's picture

It is a bit over the top, and distracts from actual work. He is def showing his(?) design and markeing skills more than his photography. It didn't make me wanna see his page - then again, I'm not the one getting the giftbox :) I'm not so sure about his choice of promos, but I appreciate how clever he was to include both actual gifts, AND that promise of a tee. That, again, doesn't show his photos - why?

Patrick Hall's picture

I think the point is something like this builds a good relationship with the person you are giving it to. A HUGE tip in good marketing is to often market YOURSELF to your clients and not necessarily your work. As more and more people become very capable photographers (or designers, artists, copyrighters, etc), getting your foot in the door and making a good personal connection can often seal a deal more than the most mind blowing portfolio.

Wayne Leone's picture

Odd - I wasn't blown away by it. Great idea but thought it was rushed and sometimes hard to read. Maybe I'm getting old...

Patrick Hall's picture

There is always a balance between making a super detailed video and making it exciting to watch. Considering the video is all in one take, I think Casey displayed the box at a reasonable speed to get the idea of what he did. Also, in the end, the video is still a secondary display of the creative work he put into the first production: actually making the kit itself.

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