It's that time of year when we're gearing up for the shoots to come, and we're focused on making this the best year we've ever had. It's also that time of year where we can get rid of some of the distractions and clutter that slow us down every day. It's spring cleaning time! Here are what I consider the 5 most important things for you to start cleaning up right away so you can feel better about yourself and your business this week!
The secret to running a successful business is organization. Developing an effective workflow that is both simple to understand, and manages your time properly is key when running a studio. Introducing fotoClient, an easy to use workflow and task managing website developed for photographers. It’s new, it's simple, and already, I can’t run my business without it.
There seems to be a mystery around a travel and destination wedding photographer. How do you break into that market and how do you afford it? While at WPPI this year, I attended a class with Laura Grier who shed some light on her business and lifestyle.
In 2007, Adobe released Lightroom to the world and completely revolutionized the workflow for photographers everywhere. With each new release, Adobe has built new features and tools that have wowed us all. Well, announced and released tonight, Adobe brings us Adobe Lightroom Mobile - allowing you to sync and edit on the go. The best part of all? It's a free update for those on the Creative Cloud.
Introducing a new project cleverly entitled National Geometric that helps bring food, water and other basic life necessities to the children of India using the sales of unique and one of a kind prints of the child in need. Using exchange rates and economic principles to their advantage, National Geometric is able to sell prints at a very affordable rate, that is then able to drastically help those in need.
"Oh, so you're a photographer now...?"
It's a question I'm sure each of us has heard. Coming to us from a friend and/or family member that we haven't seen in a while, maybe those who we're remotely connected to on any one of the social media platforms where we post our work. It rings of sarcasm, and while I don't believe it's meant to hurt us, truthfully, it kind of does.
Like many of you know, running a full time business in photography is difficult! What started out as a passion soon grew into a something much more. You slowly learned how much was involved in turning your joy into a business. Eventually, you began to realize there was a lot more than you anticipated. If you're lucky, you had a great game plan set. For many, they learn as they go along.
IMGembed is a new service designed to help photographers with attribution, tracking and monetizing the online usage of their images. Launched in beta at last years SXSW to an overwhelming response, today IMGembed is rolling out their official version 1.0! Could this be the future of ethical online image use?
So there was a big stink a few months ago when Instagram started using advertisements. I remember being angry and turned off when I saw an ad for whatever-it-was pop up in my feed (guess it didn't work). But that first ad is the only one I remember seeing, and I'm on Instagram more than I should be. As it turns out, Instagram is hiding those ads right in plain view.
It’s no secret that everyone can become burnt out on what they do. Whether we are photographers, athletes, truck drivers, or teachers. If we do something long enough, maybe unless you’re a fighter pilot, professional surfer, and/or an astronaut, almost everyone will experience a period of time in their career when they’re flat-out bored and/or they suddenly arrive at a place where they question both their work and if what they’re doing is really what they should be doing.
When is the last time you visited a website and thought that there were ways they could improve it so your user experience was better? Do you think it’s possible that the same is true for your website? Maybe you’re losing potential clients because of a small oversight in your website. Here’s how to find out…and it’s FREE!
When we first start out on any sort of endeavor, be it creative or otherwise, we all most likely begin same way: a head full of ideas, but a distinct lack of understanding and experience of how to achieve them. Over time, through the benevolence of others, and many hours of Youtube tutorials, our ability catches up and we reach the place where creativity meets experience
Creative writer Kendra Eash wrote a painfully accurate article for Timothy McSweeney's Internet Tendencies that put into perspective what most brand and corporation videos look and sound like. Taking it to the next level, stock clip site Dissolve realized it was indeed generic, and pulled together their own stock clips cut to Kendra's writing, resulting in a hilarious edit.
Many photographers and business people would argue that branding is by far the most important aspect of your business, and in some cases even more important than the quality of your work. Now of course this becomes controversial really quickly, especially with us creatives, but it’s worth considering when it comes to establishing yourself in your market.