Business

This is the video I've been waiting for! SEO is the bane of my life. If I'm being honest, I don't really understand it. Being 48 and a photographer for almost 16 years, I have a good knowledge of my job-related skills and what it means to be able to capture a great photograph. However, I, as I suspect like a lot of photographers, know just enough about social media, websites, and SEO to be dangerous. This video outlines what it takes to get to the top of Google in 2023 and where to go to get more information about the subject.

The term "boudoir photography" brings to mind scenes along the lines of a woman dressed in lingerie, standing near a window, adjusting her attire. Perhaps we imagine a woman who is partially nude lying on a bed. However, this interpretation of boudoir photography does not have to be the only way this genre is defined. If you are willing to step out of your comfort zone and expand your interpretation of what a boudoir session looks like, you may be able to dramatically increase your clientele and sales.

Running a photography business is a challenging thing that requires a wide range of skills that go well beyond your ability to work with a camera. Whether you are new to running a photo business or a seasoned professional, this excellent video tutorial will show you seven common mistakes that can derail your business and how to fix them or avoid them altogether in the first place.

You are a professional photographer as soon as you sell a print or get any money for your photography. Excelling at that requires taking on tasks and responsibilities, some of which apply to amateur photographers too. However, there's much more to it than many people imagine.

Email marketing is one of the most commonly used tools when trying to land a new job. However, knowing what to write, who to write to, and how to follow up can make or break your campaign. In this article, we will take a look at some dos and don'ts of email marketing.

Do you run a photography business? Do you want to run a photography business? Do you make a tiny amount of money on the side from your photography interests? Do you want to? If you answered yes to any of those questions then this is for you: three big money mistakes people make when it comes to photography and the business side of things.

Maybe you’ve heard the term "Drip Email" or "Drip Email Campaigns?" Perhaps you’re not exactly sure what that is or how it is one of the most effective ways to retain and convert leads.

Selling your images online can be a hassle, as companies are constantly changing their pricing and payout structures, making it difficult to know where to devote your time and efforts. This excellent video breakdown takes a look at a large number of stock services, how their pay structures and demand have evolved, and where the best place to devote your time and energy is in 2023.

Today, I’ll share a brief story about one of my annual photographic rituals that is crucial to every artist's development.

Starting a freelance career might be one of the most stressful things a human can do to themselves. I am exaggerating, but you get my point. Naturally, your first instinct might be to start chasing every client possible and get as many jobs as possible. Here is why you should stop doing this and focus on something else.

Food photography, like every other genre, has certain pitfalls that can adversely affect your ability to make a good income from it. This excellent video tutorial features an experienced food photographer discussing three common pricing mistakes and how to fix or avoid them.

To improve as a photographer, sometimes, it pays to stop worrying about what others are doing, and, instead, focus on what you do best.

Around 2010, I upgraded computers and was very disappointed that I’d lost my CD of Photoshop. I was even more disappointed when I went to the store and remembered how expensive it was. Begrudgingly, I did re-purchase Photoshop.

Here are some tips and tricks that help make a wedding photography business successful.

Becoming a professional photographer takes a lot more than simply being good with a camera and having creative vision. In fact, a lot of talented photographers languish as professionals because they are not prepared for the demands that come along with tying your income to your images. This excellent video tutorial features an experienced photographer discussing some of the important lessons budding professionals need to learn.

Wedding photography is a challenging and competitive genre, and it takes a lot of steady work and commitment to build a successful business. This excellent video tutorial features an experienced wedding photographer discussing five helpful tips that will improve your own wedding photography business.

Today, let’s have a look at specs that really matter to the life of a photographer.

Video post-production leader DaVinci Resolve has just released its newest version for iPad.

Sometimes, loyalty is the gift that keeps on giving. Now, before a large sector of the reading audience skips straight from the title of this essay to the comment section to tell me I’m a fanboy or being foolish for proposing the idea that committing to one brand is sometimes a good idea, let me start off with a few concessions.

Today, I’m taking a look at the new Sony FX30, the latest entrant in Sony’s cinema line.

Here are 20 quick, essential tips on how to keep your photography business running and up to date in an age where technology changes day to day.

When you are new to photography, you spend most of your time focusing on the image-making process, but as you start to charge for your work, there are important fundamentals of business you must learn as well, one of the most crucial being the contract. This important video discusses why you should really have a contract, even if you think you don't need one.

Today is the day we learn which color will take the crown as the color of the year for 2023. Are you ready to start seeing the unconventional new shade everywhere?

Unless you have been living under a rock for the last few years, you'll probably have noticed that many social media platforms have been heading downhill. Here's how to best prepare for the social media storms ahead.

Bigger isn’t always better when it comes to sensor size in video.

We are quickly approaching the three-year mark since the pandemic, and most creatives have found their new normal. Our new "normals" are all unique, but the common thread is a re-evaluation of our goals, priorities, and non-negotiables as working artists. WeTransfer and TRIPTK polled over 6,500 artists from 180 countries about success, fulfillment, and happiness. The 57-page report was released as The 2022 Ideas Report, and I'm here to share the results. First, let's start with a quiz. Grab a pen, and let's see how on target you are with the state of the industry.

Sometimes, the most obvious things are the most powerful.

Some time ago, I wrote an article about the worst photography purchases I ever made. These were some specific things, as well as some categories of items. In this article, I will talk about some of the best purchases I was fortunate enough to make. Again, specific items.

The road to becoming a successful professional photographer has many aspects to it, ranging from the photo work itself through business practice and more. If you would like to one day make money from your images, check out this helpful video tutorial that features an experienced pro discussing four things you need to learn on the photography side of things.

Photographing headshots can be a great entry point into a career as a professional photographer. Or if you have a few years under your belt, they can be an excellent source of additional income alongside your main field in photography.

Being a professional photographer takes many skills beyond simply what you can do with a camera and a computer. Chief among them is the ability to manage time well and cut out any inefficiencies. This great video tutorial features an experienced professional discussing a simple way to cut down on a lot of wasted time and the frustration that comes with it.

Most photographers focus their business growth strategies on booking more clients. However, the most financially savvy photographers understand the full revenue equation, i.e. revenues equals the number of clients multiplied by the average revenue per client. So, for example, if you want to double your revenue next year, you can either double the amount of bookings or you can double the revenue you make for each booking. In this article, we’ll teach you photography pricing tips to help you charge more for each client that you book.

The internet is wall-to-wall packed with people telling you they make ridiculous amounts of money in all different ways, only to go on to sell you a course that does make them money. Well, in this video, Evan Ranft gives his honest breakdown of how he has managed to get his income to such a desirable amount.

Today, I’d like to take a charitable break from discussing gear, to chat about something I’ve found to be far more important to understand about photography.

You can watch endless videos about lens reviews and Instagram for photographers on YouTube. Very few channels offer business advice that moves the needle for photographers.

Photographers understand that marketing is essential to attracting new clients and growing their business. However, marketing strategies are constantly evolving, so what worked in the past isn’t always going to work in the present or future. In this article, we will share three photography marketing tricks and hacks that actually work based on our 12-plus years of experience operating a successful multi-shooter studio!

The overwhelming majority of professional photographers will tell you that if you want to find success, you need to specialize. However, when you are first starting out, you will probably find a lot of different genres exciting. So, how do you narrow it down to the right focus for you? This awesome video tutorial features an experienced professional photographer laying out a three-step plan for finding your niche as a photographer.

Photography scams are something that we all need to be on guard against. These scams often come our way in the form of poorly worded emails that we instantly delete. Atlanta wedding photographers Jaimie Dee and her husband Kyle were recently targeted by a rather elaborate variation of a classic photography scam. Fortunately, they didn’t fall for the con. How might you fare if you were targeted by the scam detailed below?

Running a successful photography business that brings in sufficient income takes a lot more than simply being good with a camera and knowing how to light a shot. This excellent video tutorial features an experienced professional discussing how he runs his business and offering some helpful insight.

The definition of a “cinema camera” seems to be ever evolving. So what are some of the things that set them apart from mirrorless?

In the midst of cancel culture, it's easy to make a misstep as a photographer. Sometimes, a seemingly harmless act could tarnish your reputation. I created this video because following these actions helped me, and I hope that it also serves you.

Before I created Fstoppers, I was a full-time wedding photographer. Over that time, I designed a handful of wedding albums as both show albums and as client albums. To be honest, I never really enjoyed the album-making process. Now, the tables have turned, and for my wife's first year anniversary gift, I decided to make an album with images from my own wedding. How will my wife respond, and will I enjoy the process? Let's find out!

There's a part inside us all that wishes we were getting paid or paid more for our photography work. However, it's often the case that there are some perfectly logical reasons why we're not. Here are some great examples of why you're not getting paid clients.

Passion: I was raised in a generation that was spoon-fed it three square meals a day. My parents' generation, who were raised by the survivors of World War II, had a more tempered outlook. Then came my generation. We were systematically told we could be anything we wanted. The phrases, "live passionately" and "follow your passion" summoned us out of bed with ardor and launch full force into our dreams. My generation flocks by the millions to Burning Man and Tony Robins' conferences hoping to get another hit of zeal to keep going.

The professional photography space is crowded, and if you are trying to carve out your spot in it, it can feel like a very competitive pursuit. And while it is true that establishing and maintaining your business can be a very competitive thing, it can actually be detrimental to think of it that way. This excellent video details why that is and what a better approach might be.

In today’s article, I’d like to pose a fundamental question. Has the growth of social media been a net positive or negative for the world of photography?

We can sometimes be a bit narrow-minded about what it means to be a professional photographer, but there are actually many great ways to make money with your camera. If you would like to get started, check out this fantastic video tutorial that will show you 33 different ways you can get paid for your photography.

We spend a lot of time talking about when it’s the best time to buy new gear. But it can be harder to know when is the right time to let go of the old gear as well.

Building a website that helps potential clients choose you over others is not always an intuitive process. Here are six ways that you can upgrade your website.

One of the challenges for photographers who post online is learning to cultivate what we decide to post. When I was just getting started as a headshot photographer, I only had an occasional client, and the fact that I created a headshot at all was a huge accomplishment. Because of this, I would immediately post images from the session on my Instagram feed and website. As my clientele grew and I developed my own style, however, I realized that I needed to be much more selective in deciding why and when I post an image.