Business

5 Tips for Successfully Marketing Yourself at an Industry Trade Show

5 Tips for Successfully Marketing Yourself at an Industry Trade Show

A big portion of my work comes from clients in the tactical and law enforcement industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial one.

Website Design Tips for Wedding Photographers

Website Design Tips for Wedding Photographers

One of the formulas to success is to have a website that is remarkable! If you are not staying on top of design trends and continually developing your site, you will find yourself behind times and will lose business because of it. Gone are the days when we could set up a site and let it sit idle for a few years. We are marketing to the the millennial generation, a generation that has grown up with the internet, mobile devices and social media. Is your website ready to cater to them?

New iPad App Kredo Presents and Shares Your Digital Portfolio

New iPad App Kredo Presents and Shares Your Digital Portfolio

Branching off from their web-based portfolio service, Format has launched a free iPad app named Kredo. The app allows users to add and organize their images into portfolios, exhibit portfolios to clients in a sleek-looking presentation, publish their work to the Kredo Discover network, or share their portfolios with anyone else on any device with optional password protection. While up against the trusty tactile printed portfolio and other digital portfolio services, the unique features and dark, minimalist layout may be something worth testing out.

The Down and Dirty on Photographers Insurance

The Down and Dirty on Photographers Insurance

Photography equipment is expensive, and regardless of whether we are amateurs or full-time professionals, losing your equipment to theft or damage could be catastrophic. A single event (be it theft, natural disaster, etc.) could completely devastate your business and leave you without means of income to recover the loss. Fortunately, DSLR Video Shooter has recently published a video and article aimed at helping those photographers who currently have uninsured equipment find a plan to protect themselves in case of such an event.

Preparing and Packing A Portable Studio Efficiently

Preparing and Packing A Portable Studio Efficiently

When people walk through my living room studio, they are puzzled that I do not own or rent a permanent studio space. What many do not know is that when I’m contracted for a commercial assignment, about 80% of the time I must travel to a location or shot at the client’s home base. And, in many cases that requires transporting several 9 foot seamless backdrops and a whole lot of equipment. I don’t have a giant bus to haul all of my studio gear, so it’s been a trying experience to find the right tools to efficiently pack and tote my mobile studio.

SanDisk Drops Three New Products at CES 2015

SanDisk Drops Three New Products at CES 2015

Each year over 150,000 people flock to Las Vegas for CES, the world’s largest consumer electronic showcase. Major tech innovators from all over the world kick off the new year by showing off their latest and greatest gadgets and innovations to the public. This year, SanDisk unveiled three new products that are designed to increase your productivity and give your workflow a boost.

Setting Up a Successful Headshot Session: Part 2

Setting Up a Successful Headshot Session: Part 2

Getting your clients comfortable in front of a camera is always a challenge. I still get a little nervous before a shoot so I can imagine what my clients must feel like. In part one of this series, we talked about the importance of the pre-shoot consultation and how it can start you off on a good path toward a successful headshot or portrait session. In this article, I want to talk about ways we can address skin issues with our clients, how to deal with makeup, when to use a makeup artist, and discuss the basics of getting clients comfortable and focused in front of the camera.

How The Film ‘Anomaly’ Is Changing The Game For Us All (BTS And Interview With Co-Director Salomon Ligthelm)

How The Film ‘Anomaly’ Is Changing The Game For Us All (BTS And Interview With Co-Director Salomon Ligthelm)

Last week saw the release of ‘Anomaly’, a film that is redefining the approach and model for independent, narrative film making. Co-Director Salomon Ligthelm outlines how he managed the project as it grew from “a 2 minute art film” into the astonishing 38 minute-long final masterpiece, and provides key takeaways for all of us that we can apply to our own stills or motion projects. If you have any interest in what's coming over the horizon for cutting edge, independent, visual media production, this is for you.

5 Tips For Making New Years Resolutions Like A Real Business

5 Tips For Making New Years Resolutions Like A Real Business

With the year drawing to a close, and the new one just around the corner, it is at this time many of us reflect on what has happened and what we plan to achieve. Year after year it is the same story. We make a couple resolutions, we give it a good go for a few weeks, and then we fall back into some old routines that keep us from making progress. Here’s how I like to tackle my resolutions and keep myself on track each and every year!

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