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              rant
              rant
              August 6, 2012
              Jaron Schneider

              Fstoppers’ Own Rebecca Britt’s Fantastic Craigslist Rant

              We all get to that point. That point where we can’t take it anymore. Where we just have to voice an opinion lest our head explode from the building pressure. Rebecca has just about enough of bad clients searching for free services, and decided to take her stand on Craigslist- the soap box of the internet.

              Rebecca posted the following to Craigslist:

              Introduction:

              Am a professional photographer in the Rio Grande Valley and am searching for serious clients who know the value of an amazing photograph. A photograph can capture a moment in time that otherwise could not be replicated, whether it be from a wedding, a pregnancy, birthday party (Quinceañera), or other special event that occurs in one’s lifetime. A photograph can also help market a business in ways that some business owners simply cannot comprehend. Consumers are visual. Heck, people in general are visual beings, and sight is the bodily sense we depend on the most. It should be obvious that the visual aspect of your campaign would be one of the most important. Photography and Videography can be one of the most meaningful investments you make in your lifetime. Why risk those special memories just for a cheaper rate to a photographer whose quality and experience is sub-par to say the least?

              These are a few things that I can promise that I can or will not do as a true professional:

              Things I promise to do:

              I promise to use actual professional grade equipment (well over 10k) that is well worth your investment, and not some entry level camera I picked up at Wal-mart along with some groceries, socks and toilet paper that was also on my shopping list for that day.

              I promise that I will be honest about my experience or schooling. “I have been shooting since I was twelve-years-old with my disposable Kodak or Ashton Kutcher inspired Nikon Coolpix point and shoot,” is NOT an acceptable form of experience.

              I promise to have each and every one of you sign a contract that protects not only you from the photographer skipping out with your $500 deposit (Yes, this does happen.), but also protects me from those of you who try to skip out on paying me. (This happens more often.)

              I promise to dress appropriately for each photoshoot or event that I attend and not like I am about to head out to the gym or worse loose like I am about to steal away the Maid of Honor/Best Man away for as secret rendezvous when I should be capturing the bride throwing the bouquet.

              I promise that I can cough up whatever legal documentation you need that can prove that my business is legitimate. (IE: Tax ID, Business Paperwork ect…)

              I promise to always charge you sales tax for anything that I provide because that’s the law. I can’t keep taking amazing photographs from prison for tax evasion.

              I promise that I can actually take amazing photographs of women that does NOT require them to be nude or in a bikini.

              I promise to use all anti-duckface filters that I have at my disposal.

              I promise to always make sure you sign a model release.

              I promise to always have a backup plan for when the shit hits the fan. If my camera breaks, no problem, I have a backup. What? My batteries are dead, no biggie I have extras… you get the picture.

              I promise that ALL of the photos that are on my online portfolio and Facebook page are actually mine and that I didn’t steal another photographer’s photos or pull a ‘copy and paste’ from Google Images.

              I promise that any music I use on any videos or slideshows for your event contain royalty free music and not a Billboard top ten that will probably land the both of us in court for copyright infringement.

              I promise that I will always shoot in ‘M’ or Manual mode. Despite what others have told you… ‘P’ mode isn’t short for ‘Professional’.

              I promise to always shoot portrait and commercial sessions in RAW for the best quality images. JPEG is for events. Then again you probably have no clue what I just said.

              I promise to respect you as a client and your time as I expect to be respected, as well.

               

              Things I promise NOT to do:

              I promise never to charge you a ‘friend rate’, unless that is you’re actually a close friend or family member. ‘Facebook friends’ need not apply for this service.

              I promise never to desaturate or color grade your photos to give it that ‘antique look’. Please give your photos at least forty years to age.

              I promise never to use Instagram. EVER…

              I promise never to over-tilt the image to the point that I land your great-aunt Mildred in the hospital for vertigo when she walked by your framed engagement photo.

              I promise that I will never overuse a vignette or ever use a white vignette period.

              I promise to never use selective coloring (spot color), textures, poor typography (text) on any of your photos.

              I promise that none of your photos will ever end up on Youarenotaphotographer.com (Very Important!)

              I promise never to force your family to hold up a picture frame for a photo. That’s just plain stupid.

              I promise never to over-soften your skin and make you look like a Barbie doll reject. Example: HERE.

              I promise that I will never overdo HDR. If I do use HDR, you’ll never even realize it.

              I promise never to force an engaged couple to pose in front of an abandoned, burnt out, decrepit building where a family of four perished the winter before. That’s just in bad form.

              I promise never to hang your newborn baby from a net. I don’t remember signing up for a newborn fishing expedition or a resulting lawsuit when that net breaks.

              I never promise to Photoshop something that I know that I can’t. Just because I can Photoshop that little extra budge in your tummy or arms doesn’t mean I am required to. (Unless I’m getting paid to do the extra editing, and in that case Photoshop away!!!)

              And lastly, I promise never to use my pop-up flash!!!

              All satire aside, the honest truth is that if you are looking for a quality photographer who will give you great images then Craigslist is NOT the place to be looking for them. Google, research and word of mouth are your best bets when looking for a photographer. There is nothing wrong with being an amateur or a hobbyist photographer, but amateurs shouldn’t be charging clients to begin with. If you see a price that is too good to be true, then it probably is, as the saying goes. If you cannot afford a professional photographer, my advice to you is to step away from Craigslist, take a few months to save up and then book an actual professional- your wall and Facebook page will appreciate it. The question that I get the most is why professional photographers charge so much… Here is the answer: My time, my cost and most importantly… my talent. It takes several hours to not only shoot, but to take those images home and to edit them in Photoshop (or whatever other editing software people use), if it’s several hundred images (like in a wedding for instance) we can end up making about minimum wage. It also takes time to learn new software and techniques used to create your images. My equipment on a whole is rather expensive because it is professional grade equipment, I spend thousands of dollars a year not only buying gear, but maintenance on said gear, as well. Talent cannot be bought, it sometimes can be taught, but more often than not a great photographer has a natural talent that can’t come from any book.

              So, the next time you try to hit up a photographer for some free images or a ‘try out’ session or to try to get a few free prints thrown in, remember you don’t go up to a dentist asking them to throw in a free cleaning. You don’t go to a restaurant and try to get a free meal. You don’t visit a doctor and expect them to hand over a discount. We don’t expect you to do any of these things either, just like in this example: HERE. Now, that would really be in bad form. There are a ton of great photographers in the Rio Grande Valley. So stay away from Glamour Shots in the mall, the convention center (where every amateur photographer under the sun seems to be), and downtown and spend some time instead looking some of us up online. The Valley has photographers that are versatile and some who specialize in certain types of photography (wedding, quinceañera, maternity or commercial). I promise you, there is someone out there who fits you and your budget.

              Yours sincerely,
              A Rio Grande Valley Professional Photographer

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              ← Older Comments
              • http://www.facebook.com/josephlhorvath Joe Horvath

                I have to say that I enjoyed this read, it was very well written, but I do have some issues with it. I am of the opinion that it is slightly unprofessional to talk about this sort of thing in an “open letter” sort of way, but that is just me. I know we can all relate to the annoyance of people asking for free stuff, but if that is something that really sets you off, then you have a pretty thin skin. Some of the other commenters are right, it does come off as a little bitter.

                Personally, I have gained some great clients from craigslist, and some that I am happily still working with. I am also not against doing work for free if it benefits me in some other way (IMDB credit comes to mind) or if I can gain some professional experience in an area in which I want to do more work. Hell, Zack Arnold did a certain Craiglist project (The Bannen Way) without pay, and ended up working on Burn Notice as one of his first real jobs.

                Don’t knock something because it’s trendy to do so.

                I get that it was a little tongue in cheek, and I love that, but it still propagates a bad attitude that is all too common in photographers today.

              • jorge moro

                Oh. I read this trash. I guess I’ll have to return the 7500.00 US I just collected from shooting a destination wedding in Old San Juan. Hmm. The bride and groom love my work. I did have some shot through the “frame” and some very soft focus corners intentionally. However, I do get to know my brides and groom BEFORE I do anything like that just to make sure they will be ok with that. Even if they are not, i still do that for myself. So, maybe your clientele in the backwoods of Kansas don’t appreciate that but many brides do. I’m just saying… And just as a footnote I’ve been shooting weddings on and off since 1985 with medium format film and since 2002 digital. Who the F*ck are you to dictate to anyone what they can/should/shouldn’t do? Do you think that you are all that? Please… And shame on the rest of you for reading this crap, even if some of it is humorous. We are all affected by the person who just bought a digital camera, has been told they are good, and decide to pursue a “career” in screwing up someone’s special day. Maybe some of you are guilty of such? I wonder….

              • Rudy Mack

                You forgot to promise not to commit suicide. I know someone who had to visit the photographer’s widow and sift thru negatives so they could go somewhere else and have prints made.

              • http://profiles.google.com/ksuwildkat Rob S

                Viveza 2 is one of the best tools that (it seems) no one knows about.

              • http://profiles.google.com/ksuwildkat Rob S

                Hmmm…not understanding that at all. Why not cover all the bases? For someone like me whose full time profession is the military CL is invaluable. If its not online, it doesnt exist to me. Between a good google search, CL search and service specific sites like Greatschools.net we can find the things we need in a new home from anywhere in the world. I picked the realtor who bought my house from while in Afghanistan and yes, I checked CL. It was not my only source or even primary one but I wanted someone who was as comfortable with working online as I was and the fact that she knew and understood the role for CL was a big factor.

              • http://profiles.google.com/ksuwildkat Rob S

                As satire, I thin you hit the mark well. If at all serious, I think you got a B:

                Expensive equipment does not make you a “professional.” My full time profession is the Profession of Arms and I can tell you that there are plenty armies in the world with billions in weapons but not one professional soldier. While I do not consider myself a “professional” photographer what I produce is done in a professional manner – despite my modest expenditures. I sell pictures every day taken with equipment that would likely not pass your “test.”

                One of the biggest issues in the photo trade in my opinion is the lack of a path to professionalization. Doctors, lawyers even mechanics have known and accepted paths to being called professionals. Plumbers, electricians and carpenters have licensing requirements. And along with gates to pass there are methods for disciplining and sanctioning those who fail to maintain professional standards. Photography has none of this. Im not sure if it ever could because of the mixture of art and trade involved but the lack of professionalization is and will remain a problem.

                As for not using Craigslist to advertise, I think thats a bit of snobbery and a miss opportunity. First off, its free. The worst thing that can happen is that you spend an hour and never get a single client. On the other hand you might get some clients from CL. And you might get referrals. I know that when I was a young soldier with about $100 a month in disposable income I took note of the businesses who treated me well even if they knew I couldnt afford their services. See in the military you literally “wear” your paycheck for all to see in the form of your rank. Merchants in military towns are experts at calculating exactly what each rank is worth. The smart ones recognize that while you may not be able to afford them today, you might soon. Or you might have friends more senior to you who you could refer.

                I think you hit the nail on the head when you talked about a backup plan and legal matters. Going back to professionalization, those are the things that I think set professionals apart. Digital cameras have gotten to the point that ANY DSLR made in the last 4 years can produce a professional image. ANY. But what sets the professional apart is being prepared and equipped for the unexpected. Sun suddenly so bright everyone has shadows on their faces? I have a flash for that. Or a diffuser. And I can get the shot the first or at worst second time, not spray and pray. Group suddenly three times the expected size? I have a wide lens because the room didnt get any larger and I cant back up more. And so on. 99% of us can get beautiful images in perfect light. The true professionals can get beautiful images in ANY light. Joe McNally isnt great because he has a bizzillion Nikon strobes. He is great because he can “see” light most of us cant and make light most of us cant imagine.

                Good luck and good shooting.

              • http://profiles.google.com/ksuwildkat Rob S

                To me M is for complex strobe work only. I spend 99% of the time parked in A because that is what I want to control. Shooting in M only is a bit of snobbery that is like using an analog phone. When ever someone mocks a technological solution I ask them what it would be like in reverse. If you offered an all manual camera to someone who had only known the various “computer assisted” modes which would they take?

              • http://www.rebeccabrittphotography.com/ Rebecca Britt

                Seriously??? Wow.

              • http://profile.yahoo.com/XSP6KRAG47ZH4SCYIZRUA3YXBA Gotham

                This is hilarious. 
                Rebecca, you have handled yourself graciously on some of these posts that must have been challenging. 
                The people who were so angry that they had to take to the comment board with nastiness, why do you believe her post was aimed at you? Take a better look at yourself. Take a deep breath, have a glass of wine and remember… this wasn’t aimed at you, because you are a professional who stands by your work and your equipment and who produces the quality that you charge for. Right.?

                Side note, I guess I don’t get a name on this forum. Hi, I am Amber

              • http://twitter.com/charlene772 And I Care Cuz?

                I support all Photographers or people who takes photos , being that it’s professional or just as a hobby, everyone feels talented in their own way! i try not to put anybody down (UNLESS IT’S CALLED FOR)!  i don’t know if any of you guys are familiar with EMILY SOTO but she does AMAZING work! hell she had a picture frame in one of her work and it look DAMN good! check it out Rebecca! 
                https://www.facebook.com/EmilySotoFashionPhotographer. when i first read this blog, i thought to myself dang this girl must do top notch ish… but when i looked at your work i thought to myself what 10k equipment did you waste your money on, because i know some great photographers who didn’t spent CLOSE to that amount! i know people with a Nikon d5000 who pictures look waayyyy better than yours. don’t get me wrong your photo’s are nice but your no 
                https://www.facebook.com/Edztheartist. 
                #POW!

                AND IF ANY ONE OF YOU WANT TO CHEW MY HEAD OFF FOR WRITING THIS FEEL FREE IN 5 4 3 2 1…..GO!

              • http://twitter.com/ReadingFever Penelope Lolohea

                It’s like you took my thoughts, and made them awesome! I am nowhere near the photographer I want to be, but I’m working towards getting there. Sans snark, this list has a lot of the standards I want to do business by. With the exception of Instagram; I use it all the time, although I only use it for my personal life. :)

                Thanks for the laughs! 

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