With every new lens release we get bombarded with wild claims of “sharpest lens ever” and “bokeh so soft you’ll want to lie down in it.” A barrage of MTF charts and comparisons flood the web and debates rage in forums about which lens is better than which. Opinions fly and the knowledgeable and no so knowledgeable lock horns. But what if there were something other than sharpness that we could be looking at to discover a lens’ optical quality. Just what does a high element count with a few ED elements do to the resulting images?

“Do what you love, and you’ll never work a day in your life.” What an inspiring, hopeful idea. Unfortunately, it’s not always true. According to this article on USA Today, only about 20 percent of businesses last past their first year, and even less survive past the five-year mark. So, what happens when someone falls in love with photography and thinks to themselves, I should start a business? The answer is: a lot of stuff that is not related to photography and, sometimes, the death of a passion.

How could you make photo editing more intuitive? Both working professional photographers and beginners would really benefit from a more intuitive, time-saving way of interacting with Adobe Lightroom. Dragging sliders and rating images can be, well, a drag sometimes. I’m actually surprised it took this long for a creative company to dream up a dedicated photo editing console for Adobe Lightroom. But the day has finally arrived. Loupedeck promises to change the way you work with Lightroom and shorten the amount of time you spend sitting at your computer. Loupedeck is here and we’re reviewing it.

Just over a year ago today, I took the leap and made my first MagMod purchase. That first endeavor included: The Basic Kit, a set of Creative Gels, a set of Artistic Gels, an extra MagGrid, an extra MagGrip, a MagBounce, and a MagSphere. Over the last year I’ve added (and replaced) a few more items into my MagMod kit that is now to a point I’m now extremely happy with. After that initial purchase though, there was still one missing piece that kept lurking in the back of my mind. It wasn't actually a MagMod item so much as it was something I saw in a video on the MagMod page featuring TwoMann Studios.

Some of the greatest films ever made took advantage of deep focus and Hyperfocal distance to tell a story on screen. Here's how you too can master the concept and add a valuable technique to your video and photography repertoire.

If you're interested in trying out astrophotography, it's a fun, but very different genre to get into. This helpful video will give you some quick tips to ensure you get it right and get those entrancing shots of the stars.

The box-set revolution of the last fifteen years has pressed huge demands of screenwriters to flesh out narratives into 10-20 hours of television. Over the last few years, there has been a go-to technique that has helped writers add meat to the bones of complex narratives, whilst filling up the content needed to air modern TV shows. We’re talking about the flashback.

With the rising prices of additional baggage when flying. Traveling with all the gear photographers need for the average location shoot is getting out of hand. There are lots of articles and tricks for saving some money but most of us have stripped down our travel kits to the essentials. This of course means for bigger jobs renting extra gear once on location. Manufactures seem to get this and there has been a boom in options, from battery powered strobes to wireless flashes and all sorts in between. Back from his online blogging hiatus, Zack Arias shares how he has solved this issue with an all in one ready to go lighting bag.

Regardless of whether your idea of a "small-town" is one with 100 people or 20,000, the potential hurdles small-town photographers must get over can stack up quickly if you only focus on the negatives. Perhaps your goal in photography is to simply maintain a hobby. Maybe you aspire to maintain a high-profile business instead. Either way, I’m here to tell you that it’s possible to achieve your goals regardless of where you currently reside.

If you're new to Photoshop, the Pen Tool can make about as much sense as a ketchup-flavored popsicle. Nonetheless, it's one of the most useful tools in the entire program, and it's definitely worth taking the time to learn how to use it. This great tutorial will get you up and running.

This is a how I did it story. Along with some “why.” Unlike most all folks my age, I am very fond of the WW2 history and even more so WW2 aircraft. My favorite plane of all time is the B-25 mid-range bomber. This concept has been in my mind for years, and I waited to actually implement it until I felt I was able to do it right. Had I done it early in my career, I feel the quality wouldn't have been up to the standard I would have liked.

We know, we know: gear doesn't matter, except when it matters. I'm not here to rehash that debate. Rather, this is just a great film that shows off what you can accomplish even with a $50 lens and some know-how.

If you struggle with self-confidence before or during a shoot, you know it can have a very real effect on how you perform and the images you take. Try these positive affirmations specifically for photographers and videographers to help you get control of your thoughts.

Being lazy is one of my favorite traits, so walking needs to be avoided at all costs. I'm kidding... well, not really. This wireless remote for my camera has saved me quite literally thousands of steps in my light painting processes.

We have all been there: you see an image online that gives you the best perspective of a location but you have no idea exactly where it is located. Sometimes the photographer lists the location on social media, but more often they leave you wondering where exactly they were standing. Last week I set out to film a time-lapse of one of the most photographed skylines in the world. However, finding the exact location I wanted required me to use multiple resources. Welcome to project "New York Harbor."

It’s always important to stop and smell the photos – but what happens when your stop is at night, in complete darkness without any lights to help you out? You improvise. There are a few things you can do to help you compensate for lack of proper lighting equipment.

We all know the pictures on the packaging of food you buy usually is a lie. It's not how it's going to look when you open it, and it's not going to taste as good as your imagination was telling you it would based on the photo of the package. But it surely works to get people interested and buying one product over the other. How do they do it? This video shares 10 tricks food advertisers use when shooting the images to be used in advertising and packaging. A picture of a piece of bread being broken open, hot and steaming out of the oven, sure looks delicious. Did you know wet cotton wool will steam longer than bread would? Yes, me neither.

When a D1 collegiate athlete becomes a photographer, you should watch out. Zach Ancell is a commercial sports photographer from Portland and has been shooting for almost 10 years now. As any self-respecting creative, he does his own personal projects between the commercials he shoots. Pan"Tone," which is one of Ancell's recent shoots caught my attention, and he kindly agreed to share all we want to know about the set.

You can do a lot with photographs in Adobe Premiere Pro: create and customize a time-lapse with the automate to sequence feature, import a layered Photoshop file as a complex layered video sequence, or animate your images in 2D or 3D space. These are just a few of the things you can accomplish. I'm going to show you seven tips I utilize when working with still images in Adobe Premiere Pro.

Bokeh, it’s something that we all love, whether we like to admit it or not. It seems like every other client I work with asks me to "make the background blurry" or tells me "I want everything behind me to be out of focus." The obvious solution would be to shoot wide open, but the truth is, having your aperture wide open can actually have a negative impact on the quality of your image.

Posing is an art entirely itself, one that many photographers spend hours upon hours perfecting. However, one photographer says that the secret isn't in posing at all, it's in directing.

Working with a second shooter has a ton of advantages: you can cover more moments, you get different angles and perspective on the same moments, and they even allow you to try new things during the day that you normally couldn't afford to do. One of the more frustrating things about working with a second shooter though, is when you get back home to later find out that your cameras were not synced to the correct time. What you're left with is images from the reception all intermixed with images from getting ready.

Perhaps this article is a risk to my career by virtue of being too honest, but it's a subject I have wanted to discuss publicly for some time. In the era where social media is the backbone of perception, it's all too easy to feel you can never measure up. This isn't new information and in fact, it's a rather well-trodden path. Even armed with the knowledge, however, I still feel I walk in to the trap of taking the world that is presented to me as the only facts worth knowing. I want to sacrifice my self-consciousness to do my bit to rectify this.

As the phone rings, I breathe easy to calm my nerves. I'm about to interview one of the most successful modern portrait photographers in the world. I'm halfway through leaving a stuttering mess of a message when he cuts in. "Hello? Hi, I had the music going and didn't hear the phone ring..." Buck has built a career over the past 30-plus years photographing some of the biggest names in Hollywood and politics. He has carved out a space for himself in the upper echelon of photographers working today. And he has a land line. Somehow, given his old school, dogged approach to portraiture and his recent switch to digital, I think that's just perfect.