An Inside Look At Car Photography Post Production

Have you ever seen a car ad in a magazine and wondered “how did they do that?” The car itself seems to be glowing and the location is always perfect. I’ve always known that tons of photoshop is involved by I didn’t know if the car was actually shot in that location or if it was shot in the studio and dropped into the scene in post. In the case below, the car was shot on location and lit with a very simple rig (umbrella on a stick). The magic happens in Photoshop afterwards.