Commercial

Today, Pocket Wizard has rolled out the newest in their line of wireless flash triggering devices: the long-awaited update to the industry-standard Pocket Wizard Plus II, the Pocket Wizard Plus III. We at Fstoppers have been playing with them for awhile, and we’re here to give you all the details, including an exclusive video look at the new Pocket Wizard Plus III. Continue to the full post to see it all. [Pre Order The Pocket Wizard Plus III Here]

Shooting the guy who’s shooting another guy who is acting like he is shooting an athlete. Should we go one level deeper? Canon Explorer of Light Tyler Stableford was featured by Canon in a commercial called “The Craftsman” for their EOS Digital products. In the full post, check out the behind the scenes video, followed by the final ad. Try not to get caught in limbo.

When photographers think about their dream shoot, it usually has more to do with Angelina Jolie and a Ferrari than painstakingly positioning a piece of cooked cauliflower.

Shooting interiors and still lifes can be notoriously difficult. And when done poorly, it can be downright boring… which is why I love photographer Lisa Hubbard and her work. Hubbard’s work is fresh and quirky, with a style and sense of humor that never gets old. Her impressive list of clients, including Anthropolgie, Absolut, Bon Appetit, Burberry, Kmart, and Martha Stewart, certainly agree. Check out this week’s FS Spotlight with Lisa Hubbard to get the scoop on her life as a successful interior and lifestyle photographer.

When I first saw this video featuring the new sportscar by Polish builders Arrinera Automotive, I thought it was completely CGI. Today they just blew my mind by releasing a behind the scenes video on how they filmed the commercial for the yet unnammed Lamborghini inspired super car. I know nothing about these cars so if you do, leave some insight in the comments.

At a recent TED Talk, conceptual photographer Erik Johansson broke down his approach and method into a bite-size chat. While many photographers consider their work finished as soon as they hit the shutter button, apply contrast, and upload to Flickr, Erik decides to take it further (quite a bit further, in fact). His images make you stop and think and may take a few minutes to sink in. If you’re one of those who asks “yeah, but is it photography?” don’t say I didn’t warn you. Check out the video in the full post.

As a music lover myself, the Grammys is one of the few awards shows I sit down to watch year after year. This something interesting happened I had never seen before; a commercial featuring Willie Nelson singing Coldplay’s The Scientist actually outshined the live performance from Coldplay moments before. [Read Full Article]

We’ve featured Yuri Arcurs, the worlds most successful micro stock photographer, many times here on Fstoppers. In a time when people complain that the value of photography has gone the way of the buffalo, Yuri has created an empire on images that cost less than $1. In this video Yuri explains exactly what makes a great stock image and what it is specifically [read full story]

In this video, Photographer Tyler Oxendine takes us behind the scenes on his shoot for the 2012 D1 Combine Class. In the first lighting setup, he’s using two Alienbee B800′s with a PLM Umbrella and a yellow gel attached. In the second setup, Tyler dropped down to using just one of the Alienbee B800′s with a PLM Umbrella. In his third and final setup, he used a simple Canon 580ex speedlight inside of a Photoflex LiteDome.

Name a celebrity. Yep, go on. Arnold Schwarzenegger, George Clooney, Zooey Deschanel, Ben Stiller, Samuel L Jackson. How about an athlete? Serena Williams, Jeff Gordon, Shaquille O’Neal. Brian Smith has worked with them all. I recently sat down with Brian for an Fstoppers exclusive interview and he was glad to share his insight, techniques, and advice with us. Check out the full post for the entire text.

Have you ever wondered what printer ink would look like exploding in slow motion? Wonder no more! This fantastic behind the scenes video from a Canon Pixma commercial shows how the team captured ink explosions using an audio trigger. It certainly helps that they chose to use a camera capable of shooting at a face melting speed of 5400 frames per second. To see the video and more details click here.

Every guy wants to be Antoine Verglas. The esteemed French-born photographer spends his days shooting the world’s most beautiful and charming women in the planet’s most exquisite locales, often while they’re wearing some of the world’s tiniest clothes. Tough life, right?

His gorgeous portraits go beyond the obvious, however, exhibiting an unsurpassed aesthetic, powerful sexuality, and undeniable sensitivity appealing to both the sexes. You’ve seen his photographs in Maxim, Sports Illustrated, GQ, Elle, Esquire, and Vogue, so now learn about living the good life from Verglas himself! Check out his full interview with FS Spotlight.

We are still making our way through all 179 contest entries and posting our favorites as we come to them. I’m a big fan of the BYU Photo Team’s shoot below which involved shooting the girls with splashing water. By soaking the gymnasts right before they jump, they are able to capture the motion of their moves with the water by lighting from behind the subject on either side.

The guys over at stillmotion have always got their hands in something new and creative. This time, they teamed with up Shootsac to film a short commercial showing the point of view of their Tote & Shoot bag. Click the full post to watch the behind the scenes video.

Product photography can get pretty tedious at times, but this shoot for the new Volvo FH 540 is on another level. Tim Bjorn shows us how to shoot a massive, shiny vehicle all while having an incredible workflow and paying much attention to detail. Check out the full post and see how you can incorporate these techniques into your shots where you’re model is larger than your lights can cover.

The guys over at SLR Lounge created a killer new bag called the “ONE” bag that can be used to hold just about anything you need. A couple weeks back they created a kickstarter project to help raise money to produce the bag and they also created a BTSV that explained how they shot the kickstarter video. If you are at all interested in video then you should check out their 2 latest videos that focus on 2 different shots in their promo. Check out the full post for the second video.