Controlling your image is a valid quest for any photographer, as we all want to protect our brand. Seeing one’s work altered without permission can be frustrating, as can discovering your work on blogs that are void of any credit. The first response for most photographers is to watermark their images, ensuring that their logo or website graces every image that hits the internet. In today’s landscape, is watermarking your photographs the best way to protect them? Let's review both sides of this debate, and explore the current state of the watermark in photography.
Whether you’re just starting out in product photography and are trying to figure out where is the right direction to head, or have been in the business for a long time and want to hear another professional’s perspective, this interview with Tony Roslund is going be well worth watching. From starting up and getting his first clients, to maintaining relationships with those clients and running a business, to establishing a style and making an impression on potential clients, Roslund’s stories and experiences that he shares are a perfect mix of interesting and informational.
Monday, GoPro unveiled a new licensing service that allows professionals to license content to agencies and brands. GoPro calls the service "a premium content licensing portal for global advertising brands and agencies to license premiere video and images” that “offers high production value content.”
This is a really clever marketing tool using photography. The prototype agency Breakfast has created a super complex billboard made entirely of spools of thread (6,400 to be exact). These bobbins are wrapped with fabric containing 36 colors and can mechanically recreate any image sent to its processor. Right now using the hashtag #f21threadscreen , clothing company Forever 21 will build and display any image on your instagram account in full 60 x 60 pixels live for the whole world to see.
For those of us who admire and look to gain a foothold into the fashion photography industry, finding reliable quality resources can be invaluable. Being a great fashion photographer goes beyond lighting and encompasses understanding the genre, trends, and the ever evolving industry as a whole. In this article we rank the top online resources for fashion photographers. All of these sites can serve as inspiration and show insight for both new and established members of the fashion photography industry.
“Expect the unexpected” is great advice for anyone, especially for a photographer. Making the necessary preparations for a photoshoot is essential to success, but what about matters that are beyond your control? We will review three of the most common obstacles that can potentially derail your next session, and how to best handle them both preemptively and after the fact.
With the advent of self-publishing and digital magazines, the landscape of print media has evolved. With many fashion magazines and communities that feature the work of many involved in the industry, the debate over the value of being published has been a hot topic in fashion circles. So what exactly is the value of being a published photographer in the digital age?
Many photographers begin their careers out of a hobby or simple interest in the field then eventually go part time as they continue to go to school or work another job in an unrelated field. I myself do this as a designer full time for an ad agency while also putting 40-50 additional hours into freelance photography and social media consulting on top of that. Only select few, such as famed photographer Eelco Roos, aka @Croyable on Instagram, get a chance to quit comfortable day jobs such as as an IBM Engineer to take on Intagramming full time.
When I was just eight years old I would flip through the pages of National Geographic and imagine being a photographer in Africa. I was captivated by the faces and places that seemed worlds apart from my typical Middle American hometown. Fast forward years later, and I'm living the dream as a travel photographer working throughout Africa and Europe. If you've ever wanted to travel the world with your camera, here's my advice to help you get started and thrive in professional travel photography.
Assisting for a photographer or videographer can be a rewarding experience filled with knowledge and new perspectives. An assistant often receives an insider's view into how a photographer runs a production, and gains networking opportunities that may not have been accessible before. However, being an effective assistant requires more than holding light stands or reflectors. Great attention to detail and a humble can-do attitude can ensure your return to set, and solidify your reputation as a reliable assistant. While every photographer varies, we will review some of my tips for proper etiquette for assistants, from a photographer's perspective.
Having only been shooting for a few years, it's taken me a bit longer to understand things like pricing, licensing, and even a simple model release form. Learning about these things early on could have started me on the right track to better habits in the future. Recently the mobile stock image site Snapwire came out with a simple way to solve one of those issues — the model release form — with their own app called Releases. The best part: it's free.
Like many of you, I have a very small marketing budget. I personally cannot justify spending a ton of money to run long campaigns on Facebook or Google Ad Sense in order to promote my work. Facebook also regularly changes their algorithm for organic posts, so it’s just not always wise to throw money at them and hope for qualified leads. In this video, I’m going to share five ways that I’m marketing my photography business for under $50.
Here we go again! Another photographer named Joel Goodman has called out Taylor Swift over stipulations in the contract that is handed out to photographers shooting her most recent tour: 1989 World Tour. This time, however, the contract states that the entertainment group known as Firefly Entertainment reserves the right to "destroy the technology" that houses the photographs. This is one step beyond what the previous contract stated.
While Taylor Swift has continued her tirade against all things music streaming, a concert photographer, Jason Sheldon, has himself written an open letter to her. Jason calls her a hypocrite for her stance on musical artistry, given her stance on the art of photography.
In the final part of the Dramatic Beauty Portrait Tutorial, we will look at how I do my Black and White conversion. This image is a dramatic image so it calls for a punchy and high-contrast black and white conversion. In this tutorial, I will show you how I stack blending modes and adjustment layers to get my image exactly where I want it. You can follow these steps in your own images or use the techniques and customize them for your own use. In the video you will also see how to use layer masks to create targeted adjustments for your high-contrast black and white portraits.