Commercial

The Complete Guide To Product Photography and Retouching | RGG EDU

The Complete Guide To Product Photography and Retouching | RGG EDU

RGG.edu has released its newest tutorial, "The Complete Guide to Product Photography and Retouching." This in-depth tutorial features over 20 hours of content on shooting and retouching, taught by Tony Roslund. The tutorial is currently available and being sold with a $25-off early-bird discount, this week only. Use the promo code 25OFF to recieve the discount at checkout. RGG brings us a curriculum based approach to teaching photography with 55 Pre-production, 11 Photo Shoot, and 11 Retouching tutorial videos.

Branding and Logo Design for Photographers: Part 2

Branding and Logo Design for Photographers: Part 2

In Branding and Logo Design for Photographers Part 1, we looked at the initial steps of self-analyzing, market research, and competitive analysis. Now we move into the designing of our photography brand logo with possibly the most important step: identify and separate. The happy medium of fitting in with your genre enough to connect while contrasting from your field enough to stand out is a tenuous balance. Following these steps will help photographers and non-photographers build a strong competitive brand.

Branding and Logo Design for Photographers: Part 1 of 2

Branding and Logo Design for Photographers: Part 1 of 2

Being fiscally successful as a photographer requires more then just taking great pictures. Branding, marketing, and promoting are huge aspects of the business of photography. One of the first steps photographers often take when starting their business is designing a logo, but this can often be a mistake. Before designing a logo, photographers or really any business should carefully develop and create their brand identity. In this post, we will look at the multi-stepped process of developing and designing a photography brand.

Composite Tutorial: Movie Poster Style Embers and Sparks

Composite Tutorial: Movie Poster Style Embers and Sparks

When it comes to compositing, more often than not it's the little things that take an image from good to great. In this tutorial I show you how to pull off a simple yet very effective way to create those small embers and sparks that are all the rage in Hollywood action movie posters. Adding details like sparks, debris, fog, dust, etc. to your composites can change the overall mood of your composites and give them that epic feel you are looking for!

Navid Baraty’s Success in Progress: From Electrical Engineering to Photographing for the World’s Largest Company

Navid Baraty’s Success in Progress: From Electrical Engineering to Photographing for the World’s Largest Company

Perhaps the benchmark of “making it” in this business is to earn an assignment that would cause all but those with the strongest moral character to push both ethical and legal boundaries if an opportunity to supplant the rightful hire were to present itself. Bicoastal photographer Navid Baraty is one such photographer that might draw out said envy from his peers with the most recent addition to his client list.

Using Toys To Satisfy My Client's Seemingly Impossible Request

Using Toys To Satisfy My Client's Seemingly Impossible Request

When a client came to me and asked if I could do a composite that featured a dragon, my first response was, "Of course, no problem. This is going to be so much fun!" Immediately following the conversation, reality set in and the haunting feeling that I had bitten off more than I could chew began to overwhelm me. After a momentary panic episode, I promptly began racking my brain on how I was going to pull off this impossible feat. Luckily in the end, creativity prevailed!

Interview With Drew Lundquist: The Life of a Composite Photographer

Interview With Drew Lundquist: The Life of a Composite Photographer

I first came across the work of Colorado-based photographer Drew Lundquist in 2013 when he was working for the powerhouse advertising agency Elevendy. Lundquist is a composite photographer who specializes in what he labels "theatrical special effects photography." His composite work is extremely clean with an immaculate attention to detail. Everything from his compositions to his color work leaves you wanting to see more and more. Lundquist's work has been featured numerous issues of Advanced Photoshop Magazine, and his work is the cover image for the current edition of The Professional Photoshop Book. Lundquist is well on his way to becoming one of the big names in the compositing game. I highly recommend taking a few minutes to check out his work.

Behind the Scenes of a Snickers Commercial Made for Super Bowl XLIX

Behind the Scenes of a Snickers Commercial Made for Super Bowl XLIX

Super Bowl XLIX is just two days away and most of us are looking forward to the commercials as much - if not more - than the actual game. This year will feature a Snickers’ commercial that is bound to be the talk of the work place come Monday.

The commercial follows the familiar “You’re Not You When You’re Hungry” campaign – only this time, it takes place within an episode of The Brady Bunch.

The Secret to Bidding Commercial Gigs: It Never Gets Easier

The Secret to Bidding Commercial Gigs: It Never Gets Easier

I have learned a lot over the years regarding pricing and bidding commercial photography. I still have a lot to learn. I've made mistakes (lots of them) and had some victories (fortunately). Sometimes as photographers we feel isolated on this psychological roller coaster of wins and losses. The reality is, no matter where you are in your photography career, no matter how big (or small) your clients are, we're all struggling with the same issues when it comes to bidding a gig.

How to Build Your Fashion Portfolio on a Budget

How to Build Your Fashion Portfolio on a Budget

Building a quality portfolio can be an expensive endeavor, especially if you don't budget and carefully consider your costs. Putting together professional quality shoots on a budget can be challenging. After experiencing some of the wide variations in cost for things like models, makeup artists, and the other essential pieces of a shoot, I wanted share my experiences and lessons learned the hard way.

5 Tips for Successfully Marketing Yourself at an Industry Trade Show

5 Tips for Successfully Marketing Yourself at an Industry Trade Show

A big portion of my work comes from clients in the tactical and law enforcement industry. This past week I attended a trade show for my industry. I knew this was going to be an amazing opportunity to network, make connections, and, fingers crossed, make some new clients. I realized I needed to come up with a strategy that would set me up for success and assure that I got the most out of my experience. A made a list of ideas to try out. I took the ones that worked the best and developed this simple five step plan that will make your next trade show visit a beneficial one.

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