Commercial

Airbus Puts Five Enormous A350 Passenger Jets In Formation For Epic Photoshoot

Airbus Puts Five Enormous A350 Passenger Jets In Formation For Epic Photoshoot

In what surely must be one of the highest budget-to-film-length ratios in history, Airbus put five of its brand-new 300 million dollar A350 XWB planes together for a photoshoot. While most of the clips last only a few seconds, the amount of planning and preparation to pull something like this off is just staggering. With two chase planes, five hero planes, and the stakes as high as ever, watch how Airbus plans and pulls off this truly epic feat of filming and aviation.

Alpine Photographer Takes Us Behind-the-Scenes of Phase One's Capture One Pro 8 Campaign

Alpine Photographer Takes Us Behind-the-Scenes of Phase One's Capture One Pro 8 Campaign

When alpine photographer Kamil Tamiola was tapped to become the key photographer for a campaign announcing Phase One's Capture One Pro 8 software release at Photokina 2014, he had his work cut out for him. Nine weeks of planning went into this powerful concept of imagery that would be used as the subject for processing in the soon to be introduced software. In this video Tamiola takes us on a behind-the-scenes alpine exploration to Glacier Geant just above the town of Courmayeur in Aosta Valley.

Is Photoshop Bad For Business? (NSFW)

Is Photoshop Bad For Business? (NSFW)

The use of Photoshop by companies is changing and it’s indicative of a much deeper trend. Earlier his year, American Eagle stopped retouching the models in their 'Aerie' lingerie shoots. They claim that the 9% sales increase last quarter is directly related to this position. This is an unprecedented commercial statement, and has wide implications for photographers, videographers and post production specialists everywhere.

Your Website Weaknesses And How To Improve Them

Your Website Weaknesses And How To Improve Them

I’ll never forget the email; I was on a plane somewhere over the Florida coast, on my way to the Bahamas for the Fstoppers Workshops 2014. Just before I left the States, I had signed on with the artist consulting firm Wonderful Machine. The first step in preparation for a press release was to tear my website apart. The critique was tough and they slashed it hard… here I am in one of the most beautiful places in the world, feeling a truck load of anxiety. For years, I had thought I had a clean and straight to the point website, but it turns out I needed to strip it down even more.

Five Methods To Recover From A Creative Collapse

Five Methods To Recover From A Creative Collapse

Whether we're a photographer, graphic designer, painter, musician or dancer... throughout our career, we’ll slam right into a rock solid wall and it some cases it can be so traumatizing that some of us may never recover. It’s not really a question of if; it’s a question of when and if you’re a new artist then brace yourself, there will come a time when things just don’t click. I’ll be honest; I hit that wall with writing for Fstoppers this past month. Writing 1,000 words once a week is no easy feat, I figure it's only appropriate to write about this very topic as I sit here in recovery from a creative collapse.

4 Ideas To Get Your Photography Business Out Of A Funk

4 Ideas To Get Your Photography Business Out Of A Funk

We have all been there at one point or another. The thought of picking up a camera and having to take more pictures seems less than appealing. Shooting the same thing over and over, dealing with frustrating clients, or simply not getting the results you had hoped for. All these things can take a toll on your mental state and will eventually translate into feelings of disdain towards your passion. It might feel like you need a miracle to find your passion again, but here are four things which have worked for me, and maybe they can work for you as well!

Shooting Glamour Models with Exotic Cars

Shooting Glamour Models with Exotic Cars

The most common request I get via email and social media is "How do you shoot exotic cars with glamour models?". I have actually held two classes on this very subject, both in Houston in 2012 and 2013, but have yet to ever discuss it online anywhere. So, in lieu of a full online class on the subject, I've recently documented how I went about my most recent project in Houston with Chicago model Amanda Paris and a trio of European exotics at Potresse Automotive, and I will discuss a few past projects as well.

Interpreting and Executing Two Briefs

Interpreting and Executing Two Briefs

In my last Fstoppers post, I shared an interesting video called Briefly, which discussed how and why a company or advertising agency might approach developing or executing a creative brief.

Remember, the brief is the information that you receive going into an assignment and client relationship. It can serve as your guide to understand what your client aspires to accomplish; a jumping off point to get your own mind working to produce concepts and content ideas. Some briefs are short; some briefs are lengthy and detailed. Some are open for interpretation; others seem rigid and strict.

Tips To Improve Your Beverage Photography: Secrets Of The Craft

Tips To Improve Your Beverage Photography: Secrets Of The Craft

This week I wanted to share a few of the tools we commercial photographers use to create our tabletop images. Particularly the items used in photographing beverages. There's a lot of trial and error when it comes to this sort of photography, often times we find ourselves using things in ways far from their originally intended purpose. Having said that, there's a lot of things that have become kind-of standard practice in food/beverage photography, some of those items I'll share with you today.

A Note to Aspiring Models

A Note to Aspiring Models

People often think that modeling is just about looks. This misconception turns a beautiful person into just a body with no skills. Modeling is not about having the perfect "looks." The key to successfully modeling is the mindset. With just one thought, a photographer can take his or her models to the next level.

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