Commercial

Whether we're a photographer, graphic designer, painter, musician or dancer... throughout our career, we’ll slam right into a rock solid wall and it some cases it can be so traumatizing that some of us may never recover. It’s not really a question of if; it’s a question of when and if you’re a new artist then brace yourself, there will come a time when things just don’t click. I’ll be honest; I hit that wall with writing for Fstoppers this past month. Writing 1,000 words once a week is no easy feat, I figure it's only appropriate to write about this very topic as I sit here in recovery from a creative collapse.

We have all been there at one point or another. The thought of picking up a camera and having to take more pictures seems less than appealing. Shooting the same thing over and over, dealing with frustrating clients, or simply not getting the results you had hoped for. All these things can take a toll on your mental state and will eventually translate into feelings of disdain towards your passion. It might feel like you need a miracle to find your passion again, but here are four things which have worked for me, and maybe they can work for you as well!

In my last Fstoppers post, I shared an interesting video called Briefly, which discussed how and why a company or advertising agency might approach developing or executing a creative brief.

Remember, the brief is the information that you receive going into an assignment and client relationship. It can serve as your guide to understand what your client aspires to accomplish; a jumping off point to get your own mind working to produce concepts and content ideas. Some briefs are short; some briefs are lengthy and detailed. Some are open for interpretation; others seem rigid and strict.

This week I wanted to share a few of the tools we commercial photographers use to create our tabletop images. Particularly the items used in photographing beverages. There's a lot of trial and error when it comes to this sort of photography, often times we find ourselves using things in ways far from their originally intended purpose. Having said that, there's a lot of things that have become kind-of standard practice in food/beverage photography, some of those items I'll share with you today.

People often think that modeling is just about looks. This misconception turns a beautiful person into just a body with no skills. Modeling is not about having the perfect "looks." The key to successfully modeling is the mindset. With just one thought, a photographer can take his or her models to the next level.

Last year Fstoppers threw its very first live photography workshop in the Bahamas and world class food and drink photographer Rob Grimm was one of the instructors. I was able to sit in on a bit of Rob's class and I learned a ton about photographing drinks. We just got our new order of FlashDiscs in and I decided to try a shot of my own using the new modifiers.

Alex Buono, member of the SNL's film unit, helped produce one of the coolest title sequences ever using time-lapsing, light writing, freelensing, and other effects. The show is celebrating their 40th season so they wanted this sequence to be classic and iconic, a little dressed-up, and typography integrated into the cityscape.

Photographer Tyler Shields is known to be one of the craziest photographers in the world. Just few months ago we posted about how he fed a $100k purse to an alligator, all in the name of art. That seemed to be a bold move that can take years to recover from (financially). This week Tyler proved once again that money doesn't mean much to him and that he'll do anything for art, even if that means blowing up his own Rolls Royce Silver Shadow car he got just few months earlier. Check out the BTS video explaining the idea behind it, and of course the final slow-mo video.

In the fight against online image theft there is a new player and they are coming into the arena with a bang! Pixsy is a new copyright infingement software that looks to help photographers around the globe tackle an issue that plagues the industry and for the most part goes unresolved. Fighting copyright infringement can be a long and costly ordeal and Pixsy hopes to be your one stop solution for fair compensation.

How would it feel to photograph Will Ferrell or Seth Rogen? How would you ever get to be able to shoot clients like these? How do you marry technical capability and develop your own style to deliver something unique? What if you could learn from someone doing this sort of work day in day out? Well, now you can, in this exclusive interview with Emily Shur.

What sets you and your work apart? Having a clear idea of this is critical if you want to develop your work but when was the last time you actually thought about it? Shane Hurlbut is a veteran Director of Photography and today shares his thoughts on his career and success. Whether you work with stills or motion, his approach sets him apart and we can all learn from him.

After hitting it out of the park a few months ago with the brilliant "Eye-Opening" commercial, Canon Austraila releases another one. "To the Ends of the Earth" features Canon Master Krystle Wright doing what she does best - creating breathtaking action photos in epic places. Her persuit of adventure leads her to some amazing locations in this video - from climbing the tops of mountains to jumping from sheer cliffs to freediving under the ocean. I'm pretty sure she's giving the Dos Equis guy a run for his money.

You might have missed it, but last night, the earth cracked and shifted a little in the world of the photo community. The “Stand Out! Photographic Forums” launched and details the first of a series of events that promise to offer up some of the most exciting photographic speakers I’ve seen in a long time. Not only that, but the price is ridiculously low to hear them talk. Something special is afoot, read on to get the full scoop.

Growing up, my dad liked to quote an old song called “Warpaint” by the Brooks Brothers: “With all that lipstick powder and paint, you all dressed up like what you ain’t.” It was his defense against the inevitable growing up of his teenage daughters, but never once did I buy into it. Instead, I embraced makeup, hair styling, clothing, and more as a path to self-expression.

I consider myself an advertising connoisseur - both of print and motion. As I continue on my journey as an image-maker, however, it becomes harder and harder for ads to impress me. I'm jaded. But that said, Under Armour is really killing it these days with their highly relable and modern ads.

As a commercial photographer, I specialize in product, food, and architecture. One of the products we've been shooting a lot of lately is jewelry, specifically jewelry for catalog use. In my opinion, jewelry is one of the hardest things to photograph, and many photographers don't know where to start. Whenever we're tasked with photographing shiny, reflective, spherical objects, our studio sounds like a group of sailors on leave with all the profanity flying around (often times strung together to make complete sentences).

I thought he was crazy at the time, but my college photography professor Richard Ross had little interest in teaching us the finer points of lighting and retouching. Instead he believed, “Anyone can learn those skills, I’m going to teach you how to think.”

We have been sold on the biggest myth of all time; In order to succeed at anything and have a lustrous career you must spend 4 years in an overinflated educational institution and spend a small fortune, which doesn’t include costly textbooks, supplies and living expenses. All in exchange for a fancy sheet of paper we call a degree… a piece of paper that gives us instant credit and a golden ticket to the gravy train. Right?

How do you achieve long term success? Whether you want to grow a huge photography or video business, or just improve your skills, it would pay to look at the dramatic failures of others rather than just the “success stories”. Why? Because long term success is the result of resilience and determination in the face of constant failure and almost insurmountable odds, and if we understand - and embrace - this philosophy, we can overcome almost anything.

Advertising photographer, historical Fstoppers contributor and good friend of mine Blair Bunting today published a blog detailing exactly how he achieves his iconic images, specifically his popular football portraits. Blair has become known in advertising circles for his excellent use of rim light and kickers, and now you too can get this iconic look.

As one might expect (though perhaps not quite so soon after the H5D-50c announcement), Hasselblad has taken to Instagram to announce the H5D-200c MS, a 200-megapixel, multi-shot variant of the H5D-50c. The camera, which can still produce normal 50-megapixel stills at 6200 x 8272 pixels, also ads 4- and 6-shot capabilities for applications such as fine art reproduction, product photography, and more. At its highest resolution, the 200c MS produces massive and glory-clenching 600MB, 16-bit TIFF files.

Ever since I started diving into studio photography the term “V-Flat” has been a big mystery to me. Google and YouTube have been the quintessential resource for photography knowledge and for whatever reason there isn't much detailed information on how to construct a V-Flat or what purpose they actually serve. It took time to sift through the noise of nonsensical DIY fabrication and even more time to unfold the enigma of this studio essential.

The challenge: 30 images in 5 days for an international tool company. New York based advertising, fashion, and fine art photographer, João Carlos was the man chosen by Lisbon agency Ivity Brand Corp. to accomplish the mission. A Hasselblad Masters winner with clients like Nike, MTV, Avon and Sandisk, it was clear Carlos had the vision and expertise to turn the agency’s mood boards into an incredible campaign for their client.

One of the members of performance artist YouTube channel RV Wonderspunk is claiming that fast food chain Burger King not only used her photo in an unintended and sexually charged way, but also did so without asking permission or paying for the image. Aside from the fact the photo is allegedly stolen, this is an example of how far from original intent some can take an image.

The largest ring light I've ever seen consists of 27 bulbs and is four feet in diameter. Six months ago, I built it. With so many questions left unanswered, I put together a short film that explains how I built it, why it was built, and why it's the most amazing light I've ever used to date.

This photographer not only creates situations that are unique and comical -- but sends you to a surreal universe in just a glance. John Wilhelm lives in Switzerland with the subjects of many of his works --his girlfriend and three daughters, he's also an IT director in the university there. His hobby is art. Aside from being technically perfect, his eccentric portraits each tell a story which will have you dumbfounded, but pining for more.

There is great satisfaction in landing that amazing shoot with an A-List client, but even the perfect gig can sometimes leave us wanting more. Often the answer lies only within a project of your own conception. Adventure photographer/director Tim Kemple shares with us how he's fueled by personal projects, and why they are often more important than any paid assignment.

If you think you've got a quick trigger finger, then you haven't used the new Strike Finder Touch (SFT) by Ubertronix. This sleek remote trigger boasts the ability to trigger your camera shutter in less than 1 millisecond. The device has 5 different modes: Time Lapse, Lightning (or high speed flash), laser, sound and motion. All you need is 4 AAA batteries, your camera, and a great subject to get started.

As your photography archive grows, so does the need to handle and protect that data. What happens if your computer doesn’t boot, or an image file won’t open? What if your home or studio gets robbed, or worse, catches fire? What if your backup drive fails, or your laptop gets stolen? These are all questions I ask myself when planning my backup strategy.

I have only been shooting photography for a little over 3 years now. Things have progressed so quickly during that period of time that I haven't really had the chance to look back at the evolution of my photography. I had to think thing long and hard about the investments I have made over the 3 years and the things that really changed the game for me.

Last year we teamed up with Mike Kelley to produce the 7+ hour tutorial: How To Photograph Real Estate, Architecture and Interiors. We were fearful that Mike's fancy equipment would be discouraging to new photographers so we asked Mike if he could create a signature image with much cheaper gear. Mike shot an incredible, world class image with the original Canon Rebel and kit lens and only a few accessories.

What started out as a couple of school girls playfully creating a video ends up as an ad spot for Suntory's C.C. Lemon. This is not an educational video so much as another good demonstration of how low cost gear and some skilled editing can turn out pretty awesome, that is, if the camera shakes don't make you nauseous. A lazy Sunday afternoon is a good time to take this inspiration, your creativity, a cell phone camera and a couple of fast moving Japanese school girls to go make your very own ninja video.

I ran across the incredibly imaginative portfolio of John Flury a few weeks ago. When I viewed his image "Provincial Uprising" where a womans dress was made of human hands I couldn't figure out how it was made.

In December of 2013, Amazon teased the world with the thought of delivering (small) packages to your doorstep using drones, as first reported here. It got a lot of people talking. But since that initial announcement from Amazon, there hasn't been any indication that it was real. Was it purely a publicity stunt? If it was, it was a good one. But what if it was real?

Most of us love natural light and feel comfortable shooting with it – but how well do you really know how to utilize it effectively and to control it with precision? I just spent the day with Erik Valind, a New York City-based lifestyle photographer in his 'Controling Natural Light' workshop. Here are 17 simple ways to help get great results from better understanding and utliizing natural light.

Lighting isn't easy, a world-class-perfectly-lit studio portrait happens with a lot of instinct and experience. A strong grasp of lighting comes with experimentation and practice. Those that know my aesthetic know I'm a huge fan of one light photography. With that said, every image I produce I try and maintain the look of one light, even though it very well be lit with six lights. If I'm shooting for a hair, the hair needs to be well lit. If I'm shooting for makeup, the light needs to fill the face and really show detail. The same applies to product photography or fashion. I always give the client what they need, but always retain my dramatic lighting style.

Today I stumbled upon the incredible body painting work of Emma Hack and I started surfing the web for body painting projects. I ended up finding 13 totally unique body painting projects that I believe are worth sharing.

Back in 2004 I was given the Nikon D100 digital camera for Christmas and I started making money with the camera within a few months. I fell into wedding photography and within 2 years I was making almost 100% of my income shooting them. In the last 10 years I never learned how to process a RAW file (effectively) or use Lightroom until last week.

The ever talented team at Scanline VFX have posted their most recent BTS video of the popular wight fight scene from the Game of Thrones Season 4 Finale. In this run down you can see the incredible detail and heavy visual effects work that goes into each and every scene from that fight. This one sequence has been remored to be one of the most expensive scenes created for the show.

Famous portrait photographer Terry Richardson is back in the news... this time it is for un-retouched images of Mariah Carey leaking to Jezebel. He recently had a photoshoot with her for Wonderland magazine's summer issue, and unfortunately, the un-retouched images were leaked, according to Jezebel.com.

His client list reads like a who's-who in iconic businesses: Pearl Vision, American Standard, Shell Oil, Virgin Galactic, AOL, Wells Fargo, Salesforce, Red Bull, Minute Maid, Costco, and Allstate. He has even photographed celebrities like Kevin Spacey, Richard Branson, and Al Gore. No doubt you've seen the remarkable work of Chris Crisman in the past, but photographers want to know how does he do it? What does his studio look like? What equipment does he use?

Regret is the worst feeling in the world but as humans, we feel it. There are times we all look back at, kicking ourselves thinking "if only I had known… I would've done it differently." I remember telling myself if I was ever given the opportunity to be heard, I'd collect a list of tips to share with others so they don't have to feel the frustration that often comes along with regret.

I’m always one to preach the importance of prevention and preparation before walking into a photo shoot, but there are some things you just can’t prepare for. The more you shoot the more you come to find that gear will tend to fall apart after a excessive number of uses... and abuses.

Last year Mercedes-Benz USA (@MBUSA) ran a very successful social media campaign using Instagram and some of its top influencers to spread the word about the new CLA which you can read about here. Now, they are at it again with a new approach on the much anticipated Mercedes GLA. What better way to advertise than to hit social media with some absolutely stunning adventure photos?

DJI has been a major player in the quadcopter arena for quite some time. While there are MANY other brands out there, DJI has set out to make flying easy, especially for those with no experience. Now it will be even easier to start flying thanks to the addition of Autonomous flight. They call it Ground Station.

If you've been following the world's favorite sports championship as closely as they do everywhere except in the U.S., you've undoubtedly noticed snippets of Beats' beautifully filmed World Cup commercial, "The Game Before the Game." Featuring Serena Williams, Lil Wayne, and numerous soccer stars, the cinematic ad shows the world's greatest talents' pre-game/pre-show preparations from patriotic nail polish to prayers and phone calls to home.

I’m a huge fan of Annie Leibovitz and the imagery she has captured over the past few decades. Being a self-taught photographer, I looked to her work time and time again for inspiration and motivation. Over the course of a year, I scoured the internet for information on her lighting setups, equipment and methodology. But, the more I dove in, the less concerned I became about equipment and the more I felt the need to simplify my style.

Many people in the editorial and commercial industry still send out promotional mailers. But the truth is, if you are just sending out a flyer with a few photos, you are flat out wasting your money. Clint Davis worked a desk job as an Art Director for multiple national magazines, which gave him a front row seat to photographers and illustrators sending in promotional mailers. He branched out, and decided to defy the odds of being thrown in the trash.

My friend Chris Lavigne is what I like to call the "master of media" over at Wistia, which means he gets to make all their product videos and also spends a lot of time sharing tips and tricks he uses as a cinematographer. He recently released this video which explains how he records audio to his 5D Mark III in a somewhat unconventional, yet still effective, way.