Does Adidas Use Too Many Lights For Their Ad Campaigns?
A big part of what makes commercial photography so interesting is it often requires photographers to incorporate the latest graphic trends into their work. In other words, in order to cut the mustard in commercial photography, you not only have to be at the top of your game but you also have to produce something eye catching in a market full of interesting media. That’s exactly what photographer Gary Land did with his latest Adidas ad featuring soccer superstar Lionel Messi. However, his arsenal of Profoto lights and heavy photoshop has caused a bit of controversy over on the Strobist website where many photographers are claiming the final image is a bit overkill. I personally love the final image and think the direction Gary went is exactly what separates the boys from the men. However, I can appreciate the purists point of view who think great advertising photos should remain true to real life and capture a more realistic vision. Check out this great behind the scenes video of the latest Adidas shoe ad and let us know what you think in the comments. Check out Gary’s interesting website as well for more inspiration.