Behind The Scenes Of A Beer Photo Shoot

Hasselblad + Beer = Good stuff.

In this behind the scenes video, commercial photographer Rob Grimm and Phlearn, co-created a tutorial around the set of a beer photo shoot. Grimm does a great job explaining the lighting being used on set, how he works around reflections on glass with polarizers, how he creates highlights in the beer bottle and why chopsticks are necessary to make cereal malt beverages look crisp on camera.

Grimm has shot with many beverage clients including Bacardi, Bass Ale, Beck’s, Budweiser, Dewar’s, Grey Goose, Jack Daniel’s, Michelob, Skyy Vodka, Southern Comfort and Wild Turkey so it is safe to say that this guy knows what he is doing. Below you can see the lighting set up of how the shoot went down.

Bottoms up!







Via Phlearn

Posted In: 
Log in or register to post comments


Eric Lee Gray's picture

he mentions a polarizer on his lens and on his strobe to eliminate the reflection on the front. Anyone know what the polarizer is he used on the strobe and where to get one?

 I imagine it is a sheet of Rosco Cinegel Linear Polarizing Filter, or something like it. You can get it from all B&H, Adorama, etc.

It works because it is linear (only lets light in from one angle). You then have a linear filter on your camera and then rotate one or the other until the light you don't want is filtered out.

Aaron Lindberg's picture

Thanks for sharing the info on the filter

this is fstoppers. People sharing knowledge and not hating! :D

RGG Photo's picture

Eric. We use a Pola-Glare filter made by Da-Lite on all of our lights. We just tape it on, it's really high tech. 

This really allows us to minimize glare and focus it where we really want it or don't.

Amazing photo of an amazing beer. I think it's time to crack one of these! Mmm. Thanks for sharing!

Do you guys noticed that the back of the bottles (not visible in the final image, only in the video) was a little blurry? I know he is using back light to create the nice glow effect on the glass and on the bottles, but I'm thinking that maybe these blurry (probably created with a spray) help to make it more even and diffused. I wanna try it out someday...

RGG Photo's picture

Jorge. A wise observation on the back bottle. Yes, we used a matte spray by 3M on the backs of bottles to give the bottle an even glow and a gloss on the front label.

Aaron Lindberg's picture

Big thanks for the clarification and for the bonus info from the tutorial!

I have a photo shoot tomorrow, if I find the matte spray before the job, I'll try it!
As Aaronlindberg says, thanks for the clarification!

Christer Svedle's picture

Are you using water+glycerol to create the the fake condense on the bottles or some other technique?

Matthew Guss's picture


Beautiful tutorial. And he certainly succeeded in making an appealing image because I want a bottle of that beer. 

Josh Hway's picture

Great video! Very insightful. 

David Mosquera's picture

Great video....MORE! 

thanks :)

RGG Photo's picture

follow us on facebook for more behind the scenes video

Christer Svedle's picture

If you put a polarizer gel on a strobe lets say 1200ws. Than your down to 300ws. If you also have a polarizing filter on the lens, then its down to about 75ws. Thats not a lot of light left. You would probably cut off at least 4 stops of light with this pol + pol combo. What is the effect on that strobe?