Have 10K Instagram Followers? Then You Get to Stay Free at This Hotel
To be categorized in the “strange yet brilliant ideas” bin, the 1888 Hotel in Sydney, Australia is coining themselves as the first “Instagram Hotel” with their architecture both inspired by and made for Instagram shots. What results is actually a really well-designed space that’s fitting for the most discerning hipster… a hipster who can stay for free if they have at least 10,000 Instagram followers.
From an article on CNN:
“Over the last two years, it’s undergone a meticulous AU$30 million ($28 million) restoration, creating a unique space that successfully blends original features, including reclaimed ironbark beams, period windows and exposed brick walls, with colorful furniture and vibrant artwork…
Taking inspiration from the year 1888 — when Kodak patented its first box and roll cameras — the hotel has embraced the popularity of the photo-sharing app, with two screens in reception displaying a constantly updated feed of images guests have uploaded to Instagram using the #1888hotel hashtag.”
But the best part…
“Instagram users with more than 10,000 followers are rewarded with a free night’s stay, while each month the guest who has snapped the best Instagram picture during their visit also gets a free night’s accommodation.”
I recommend poking around their website to take a look at the space. If more hotels start doing this, I might have to get more active on my Instagram.
[Via the Construcs Twitter]