How To Create A Pure White Background For Video Or Stills

Everyone claims that they know how to shoot subjects on pure white but many of them still struggle with the background light washing out their subject. In the video below, Olivia Speranza shows us how she created the look for a video but the same techniques apply to flash as well. The key is to light the background as evenly as possible and expose it so that it is just barely pure white. If your background is a few stops past pure white, the light will begin to eat into your subject.