• Originals
    • Categories
      • Gear
        • Forum
          • Picture of the Day
            • Contests
              • More
                • FS Gear Guide
                • Fstoppers T-shirts
              • Home
              • Advertise
              • Meet the Writers
              • Submit Content
              • Contact
              cn
              July 9, 2012
              Kenn Tam

              See How Canon Makes their Digital Cameras

              Michael Zhang (PetaPixel) dug up this promotional video that shows in great detail how digital cameras work and how they are made. If you are a photographer (and I know you are) or have an engineering background then you will find this video fascinating.


              Canon Premium Library:
              “An introduction to how digital cameras work that also highlights Canon’s unique manufacturing expertise and latest environmental measures. Years of know-how, combined with leading-edge technologies and manufacturing processes, support Canon’s position as the leader in high-resolution, high-quality digital cameras.”

              via [PetaPixel]

              FS News
              Gear
              Video
              « Pinpin Co Pens her Portrait Photography
              Le Miroir/The Mirror: A Creative Short & BTS Video »
              • ryan scherding

                That was the cheesiest video i have ever seen. and i thought that canon had good taste…

              • http://www.facebook.com/profile.php?id=100000946298136 Jesse Vargas

                the last part with the red head kid was soooo cheesy.. that kid has never held a DSLR in his life!

              • Robert Potter

                Why are the Canon development engineers wearing concentration camp clothing?

                http://www.photoshoot.com.mx

              • http://twitter.com/michelobx ★✰★P.S. 32★✰★

                yawn!

              • http://twitter.com/thijsbosmatalks Thijs Bosma

                The 80s called, they want their stock background music back. =’]

              • http://twitter.com/JoshNyPhoto JoshNy Photography

                I thought it was interesting, but I also loved the factory tours on Mr Rogers Neighborhood and sometimes watch How It’s Made…

              • http://www.facebook.com/people/Iulian-Gospodin/100000402816710 Iulian Gospodin

                God, this is the most idiopathic movie…. 

              • http://minioldman.com/ Gray

                I believe he did it on purpose to cover the model of the DSLR.

              • http://minioldman.com/ Gray

                I believe he did it on purpose to cover the model of the DSLR.

              • http://www.facebook.com/people/Daniil-Sosonkin/100000553826482 Daniil Sosonkin

                So Canon’s engineers work in white offices where everything is uniform clean and exact? I mean, my office cannot be made look pretty by the best photogs, but that is just absurd. Also, as a software engineer, I don’t really appreciate the stock cheesy feel given to some of the most complicated processes involved in camera design process. 

              • http://www.facebook.com/people/Daniil-Sosonkin/100000553826482 Daniil Sosonkin

                So Canon’s engineers work in white offices where everything is uniform clean and exact? I mean, my office cannot be made look pretty by the best photogs, but that is just absurd. Also, as a software engineer, I don’t really appreciate the stock cheesy feel given to some of the most complicated processes involved in camera design process. 

              • http://www.facebook.com/ruben.hamelink Ruben Hamelink

                Karl Marx’s theory of alienation pops up in my head.
                Maybe canons products should NOT fall into the hands of themselves,
                or these hilarious videos might keep coming out!

              • http://www.facebook.com/ruben.hamelink Ruben Hamelink

                Karl Marx’s theory of alienation pops up in my head.
                Maybe canons products should NOT fall into the hands of themselves,
                or these hilarious videos might keep coming out!

              • Nathan Cashion

                It was going alright until the awful voiceover kept going on about Canon’s expertise and ‘know how’ in such an insincere way.

              • Nathan Cashion

                It was going alright until the awful voiceover kept going on about Canon’s expertise and ‘know how’ in such an insincere way.

              • kombizz kashani

                What a fantastic movie about Canon.

              • kombizz kashani

                What a fantastic movie about Canon.

              • http://www.facebook.com/profile.php?id=694956893 Eugene Jordan

                OMG!!! come on guys if you don’t have something positive to say then don’t say anything at all. There is enough negativity in the world. We are not interested in the fact that you never enjoyed the video – keep that to yourself! I for one found it interesting.

              • http://www.facebook.com/profile.php?id=694956893 Eugene Jordan

                OMG!!! come on guys if you don’t have something positive to say then don’t say anything at all. There is enough negativity in the world. We are not interested in the fact that you never enjoyed the video – keep that to yourself! I for one found it interesting.

              • http://www.facebook.com/delain.huggins Delain Huggins

                I agree with Eugene!  Don’t know why people have to take such pleasure in bashing everything possible.  Its ridiculous!  I thought it was very interesting and informative.  I’m a Canon 7D shooter and love it.  

              • http://www.flexiblevision.com Roman

                 Yes, the comments are always funny :)

              • BDWT

                I can’t believe someone at Canon let this video see the light of day. It was like How it’s Made but ten times cheesier. 

                I did however enjoy seeing the factory stuff but… all in all… that was horrid. 

              • Andreas_Feustel

                Shame on you Robert! You don’t know what you’re talking about!

              • Mitja Schneehage

                Now compare this to the Leica Hermès video!

              • Bruno Inácio

                Hey! 

                It’s necessary understand that Canon sell’s not only to professionals but also to ordinary people that want to eat mainstraem/pop pub Ad’s.

                And, this video is produced to ordinary people!

                To my mom, cousin…

              • http://twitter.com/mr_vidar vidar

                i love my 7d. i hear often that nikon got better cameras, but not until i win the lottery and actualy can buy one, just so that i can compare them myself, i dont give a fuck. im happy with what ive got, i also have a 5d mk 1, and some good glass, i dont take another persons word for what is better then what i got.  

              • Connect with Fstoppers
                Follow @Fstoppers
              • Fstoppers Originals
                • Popular Articles
                • What A Week Of Groceries Looks Like Around The World
                • Flickr (Finally) Gets Total Design Overhaul, Adds New Features
                • My Top 8 Pieces Of Gear For Shooting Run And Gun Video On A DSLR
                • The Story of How Law Enforcement Uses Photoshop to Fight Crime
                • Get a Stanford Education FOR FREE!
                • Canon Photographers Biggest Secret Exposed
                • Bulb Ramping Tutorial Makes Complicated Timelapses Look Easy
                • Behind the Scenes of South Carolina Gamecocks' Photoshoot
                • Airline Says 'No Photography' on Flights
                • Scientists take 3D Photos with Single Pixel Sensors
                • When and Where To Style Your Food Photography
                • Categories
                • LensRentals Shows Us How to Clean Your Lenses for Dust and Effectively Scare the Crap Out Of Us
                • How Would You Feel Being Secretly Photographed in Your House For An Art Exhibit?
              • Recent Comments
                • Matei Botan said I was wondering about the same issue...bought my first year of pro this February....if i don't go for fre »
                • Tsewang Penjor Andreas Klein said Pro users still get stats, unlimited uploads, and no weekly bandwidth cap. So its more than just the lack »
                • Taylor Mathis said Thanks Bert Chris and Melinda, and Bob! Glad you enjoyed the article »
                • maciej zelek said Typical of samsung, instead of coming up with something original they just rip off the competition. »
                • LightLeakLove said wow, about time! 1 TB free just sounds unbelievable to me, I remember when my imac had a 4gig harddrive. »
                • maciej zelek said The best part was when 4 min into his speach the translator finally does his job and the crowd cheers. »
                • Dale Lempa said Interesting comments at the end about actually getting out there and doing what you want to do, rather th »
                • Wolf Schmitz said "Existing Pro users who want to have no ads on their Flickr will be able to renew their subscription and »
              • Support Fstoppers
                 current nikon rebates deals
              • FS Originals
              • My Top 8 Pieces Of Gear For Shooting Run And Gun Video On A DSLR
              • Canon Photographers Biggest Secret Exposed
              • Endearing Animal Portraits By 18 Year Old Photographer Jessica Trinh
              • How to Go Pro Without Going Crazy
              • Fstoppers Sits Down with Lara Jade
              • Categories
              • Commercial
              • Video
              • Gear
              • Location
              • Strobe Light
              • Contests
              • Win a 30x40 Print
              • Alien Skin Retouch Contest
              • Win the Art Behind the Headshot
              • Black Rapid Contest
              • Win a Lowepro Bag
              • Random Posts
              • Gorgeous Photography By Tim Navis
              • [Pics] An Incredible 24-Hour, 360º Panorama
              • Fstoppers Reviews: The Lightroom 4 Preset System By SLR Lounge
              • 7 Tips by Reuters’ Damir Photojournalism Sagoli
              • [Video] The Ultimate Strobist Backpack
              • Picture of the Day
              • Cyclist
              • Ferris Wheel
              • Cloudbreak
              • Highway 90
              • Frankfurt Delay
              • Home
              • Advertise
              • Meet the Writers
              • Submit Content
              • Contact
              • Sitemap
              © Fstoppers
              Made by Novum