Speedo Outlines A Complete Ad Campaign

I’m always interested in underwater photoshoots because I’ve failed miserably trying to do my own underwater shoots in the past. I was happy when I came across this video created by Speedo where they show you exactly how they came up for their new 2010 print ad campaign. It’s a shame they don’t showcase photographer Martin Brent more than they do but they do a great job showing how the idea was first created and the process of going from idea to final rendering.