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Jaron Schneider

Features Editor, Marketing Communications http://jaronschneider.com/ +Jaron Schneider@jaronschneiderFacebook
Jaron Schneider is a portrait/headshot and commercial product photographer based out of San Francisco, California. After graduating from Gonzaga University with a degree in marketing and business administration, Schneider spent some time in the photographic lighting business, learning how the industry works, what products are actually high quality, and how to communicate with photographers and videographers around the world. Schneider joined Fstoppers.com in 2011 to aid in the sales and marketing, management and to build the editorial content. He now acts as Features Editor and manages relationships with gear brands.

Nikon’s Four New Brand Ambassadors: Blair Bunting, Bambi Cantrell, Doug Gordon & Tamara Lackey

Nikon today announced four new ambassadors to their rather impressive lineup of photographers who already included the likes of Dixie Dixon, Joe McNally and Corey Rich. The four additions include Fstoppers contributor and advertising photographer Blair Bunting, Bambi Cantrell, Doug Gordon, and Tamara Lackey. [more]

Lytro Finally Introduces a Camera That Creative Professionals Will Want

The Lytro field camera was cute, but completely impractical for anyone who really wanted to take professional imagery. It was a weird rectangle that just never felt like anything more than a toy. Today Lytro intends to change that with the release of their professionally-focused Light Field Camera Illum. It comes with a 30mm-250mm lens equivalent with a constant f/2.0 aperture and will ship starting July 2014 for $1,599. [more]

Excellent MoVI Tutorial Explains What It Is, What It Isn’t & Best Uses

It’s pretty easy to get caught up in the MoVI hype- it’s an outstanding achievement in camera stabilization technology. Magnanimous Media, a large video rental house in Chicago, took some time to explain what the MoVI is really good at, while also tempering expectations on what it can do and what a traditional steady cam would better for. [more]

Photoshop Fail: Retouching Academy Creates Masterfully Hilarious Edits from a Random Request

Fstoppers contributor, Retouching Academy founder and good friend of mine Julia Kuzmenko receives a lot of random messages to her Facebook. Most of them are along the lines of “I love your work,” but sometimes they are more direct than that. Recently she was sent a request for a retouch of a photo from someone she didn’t know, and she let loose the Retouching Academy for a fun session of Photoshop Fail. [more]

Zeiss Otus Bests Sigma 50mm Art, but What Has the Best Value?

Though no one at Sigma has ever told me they were gunning to best the Zeiss 55mm f/1.4 Otus when they released the 50mm f/1.4 Art, it’s been pretty widely accepted that was their goal (since crushing Nikon and Canon glass doesn’t seem to be a challenge lately). But recent DxO tests show Sigma fell short of this. But it’s pretty easy to see it’s still the best 50mm on the market. [more]

The WD My Passport Pro Thunderbolt HDD is Beastly in Weight & Performance

WD, of the Western Digital Company, released what I thought to be an outstanding addition to their line: a thunderbolt-powered dual hard drive that promised speeds of up to 233 MB/s. No additional cables, small, user-selectable RAID and fast? The My Passport Pro looked like it could easily be the road-version of my Lacie d2. But it’s more than that. It replaced my Lacie. [more]

The Pentax 645Z is Official, Featuring 4K, a 51.4 MP CMOS Sensor & 3 FPS Shooting

We saw specs for the Pentax 645Z leaked a couple days ago, but now we can compare them to the official announcement made by Pentax. The 645Z is a medium format monster of a camera featuring a 51.4 megapixel sensor, 3 frames per second shooting, full HD video at 60i/30P frame rate and internal 4K resolution recording (3840 x 2160 pixels; in Motion JPEG or AVI video format). [more]

Sigma Shocks Us with New 50mm f/1.4 Priced Far Below Expectations

If you had to guess, you probably would have guessed $1200 for the upcoming and highly anticipated Sigma 50mm f/1.4. It’s the most common guess I’ve heard. It’s a good guess, and one that takes into consideration the quality that Sigma has been putting out recently and the pricing of competitors. But it would be a wrong guess. That’s right, Sigma has decided to keep the lens in the sub-$1000 price range at only $949. [more]

ProMediaGear Takes Their Dual Curved/Straight Slider to Kickstarter

Earlier this year at WPPI, ProMediaGear showed us something we thought was really awesome: a slider that easily flips between curved and straight. It’s a really simple idea that no one had ever thought of: why can’t the two types coexist? Now ProMediaGear wants to get their slider to market faster through crowd-funding on Kickstarter. [more]

Blackmagic Announces a Broadcast Camera with a Massive Viewfinder: Studio Camera

Apparently Blackmagic has been busy this past year, as not only have we seen the URSA at NAB, but also they just announced the Studio Camera. Inside its magnesium alloy body you get a massive 10” viewfinder, 4 hour battery, talkback, tally indicators, phantom powered microphone connections and built in optical fiber and SDI connections that let you connect to your switcher with a single cable. [more]

Blackmagic Announces the New URSA, a Camera with an Interchangeable Sensor

Blackmagic has announced a new camera, the URSA. It has multiple accessories built in, including a massive 10 inch fold out on set monitor, large user upgradable Super 35 global shutter 4K image sensor and internal dual RAW and Apple ProRes recorders. It also has a swappable sensor, so you can choose EF or PL lens mounts, or even a broadcast video sensor with B4 mount, or even upgrade the camera in the future. [more]

Watch Sony’s Impressive Official Test Reel from the New a7S

Sony’s newly announced a7S is shaping up to be a video behemoth. Yes, this video really impressed me. With its light weight and quality sensor, if they hit the right price point Sony could have the camera I would be tempted to leave Canon for. “Features newly developed, wide dynamic range sensor with awe-inspiring sensitivity. [more]

Samsung Jumps Out into the SD / microSD Card Space with Color-Coded Line

For quite some time now Samsung has seemed content to sell their SD card tech unbranded and basically unknown to the public. You might be unaware you’re using a Samsung SD or Micro SD right now, either locked away in your phone or branded under a different name. But starting today, Samsung has decided to change that, offering three new levels from consumer to pro, with the pro 64 GB card showing impressive specs for a first-time seller. [more]

SOLOSHOT 2 Improves on Original Design, Making You Your Own Cameraman

A little over a year ago, we showed you the original SOLOSHOT, a fantastic idea that made it so you could make video footage that followed you based on your location without a cameraman, via a small tracking device you strap to yourself. It’s a brilliant concept, and SOLOSHOT is releasing a version 2 with some great new features. [more]

New “Expendables 3″ Promo Posters Show Lights Doing Nothing

I get it: sometimes it’s cool to have lights showing in a photo. It adds a kind of “Hollywood” effect to an image, and can make a subject look like a star. I think that is what the Expendables 3 promotion team was going for, but they added lights that not only aren’t doing anything to a photo, but straight up don’t make any sense. [more]

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