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Peter House

Staff Writer http://housethephotographer.com @https://twitter.com/PeterHousePhotoFacebook
Peter House is a commercial photographer specializing in brand development through imagery. His connection with people goes beyond the camera, and translates through to the customer, with compelling and technically executed images. His roster of clients includes Winners, Target, Sears, Telus, Hugo Boss, Chapters, and more.Based out of Toronto, Canada, Peter House spends the bulk of his time shooting product, with a focus on food and fashion. His images can be found all over the web and in print, with a proven track record of improving sales for all his clients.

How to Light Clothing Like a Product Photographer

A while ago I wrote an article summarizing some of the key tools which are required when shooting apparel for commercial clients. That article served it’s purpose to demonstrate the vast number of supporting tools we use on a daily basis, but the magic really happens when we roll out the lights. Today I would like to show you some of the considerations you need to take when lighting clothing for your clients. [more]

Marc Jacobs Ditches Model Agency In Favor Of Twitter For Fall 2014 Campaign

In the competitive world of social media experiments it seems companies are coming up with all sorts of tactics to build brand loyalty and interaction. Fashion designer Marc Jacobs is no stranger to the social media game. Earlier this year Marc Jacobs launched a pop-up shop that would trade free gifts in exchange for your tweets, likes, follows, and instagram pictures. Now Marc Jacobs is back with a new proposition. Tag your picture with the handle #CastMeMarc and you could be the new face of Marc by Marc Jacobs. [more]

IMGembed Out Of Beta! Control The Online Use Of Your Images

IMGembed is a new service designed to help photographers with attribution, tracking and monetizing the online usage of their images. Launched in beta at last years SXSW to an overwhelming response, today IMGembed is rolling out their official version 1.0! Could this be the future of ethical online image use? [more]

The Best Marketing Strategy For Landing Your Dream Clients

Most marketing guides and strategies have us focusing on the direct approach to obtaining clients. We try and find short cuts and clever tactics to steal the attention from our competitors. Sometimes it is worth considering the long road as it is often less travelled and will ultimately lead you to the same destination. Tap into the power of the support system. [more]

Interview With Nicolas Bruno The Sleepless Photographer

Our dreams are often wildly confusing with imagery many of us don’t understand and memories which seem to fade the instant our eyes open. Photographer Nicolas Bruno suffers from a condition called sleep paralysis which keeps him in a halfway state between being asleep and being awake. Through his incredible and haunting images Nicolas Bruno recreates the experiences from his dreamscape. This week we interview him to get a better idea of the struggle and the process behind his art. [more]

How One Photographer Made $15,000 In A Day On Instagram

Daniel Arnold may already be known to some of you. With over 30,000 followers on Instagram he has certainly built an audience for his work. He has even been called the best photographer on Instagram…after his account was shutdown when he uploaded a topless photo of sunbathers one fateful day. Arnold has since returned and it seems his plans for notoriety on Instagram may have hit a new high when it was reported he made $15,000 in a single day using the platform. [more]

Woman Sues For Commercial Use of Her “Hot” Police Mugshot

Perhaps police stations should consider issuing model release forms along with standard booking procedure, as it appears a mother of four who was arrested for a DUI back in 2010 is now suing a background check website for illegally using her mugshot. The woman claims countless websites have branded her a “hot convict” and have destroyed her peace of mind. [more]

The Funniest Client Request I Will Have All Year. I Hope.

They are out there. Lurking in the shadows and deep recesses of the internet where common sense is not welcome and logic has yet to be invented. I am speaking of course about every small business owner’s worst nightmare. The potential client that has no potential. Nothing I had encountered before could prepare me for the hilarious email I received one fine Monday morning. [more]

The New Pentax 645D Medium Format Is Coming!

As far as digital products from Pentax go, the 645D Medium Format has always been the king of the hill for the company. Fans of Pentax, such as myself, have been anxiously awaiting an update to the original digital medium format offering from Pentax which was released nearly 4 years ago in 2010. Nipping at the heels of the recent Hasselblad and Phase One CMOS Medium Format announcements it appears Pentax finally has its own Medium Format announcement to make… and a 50MP CMOS no less. [more]

Become A Better Director With These 6 Tips

I recently came upon an exhibit entitled “Faces In The Crowd” by photographer Alex Prager and it really got me thinking. Not about the creativity, the concept, or the message. I wasn’t even thinking about any of the technical aspects that would have gone into creating these images. As my eyes wandered across the sea of people represented in her images I had but one thought in my mind; it took one amazing director to pull this off. [more]

Photographer Simulates Vintage Lenses Through Modern DSLR

A while ago we wrote about the Kickstarter project aimed at bringing the historic Petzval Lens to modern day 35mm DSLRs. Shortly after another Kickstarter was launched to bring this Petzval to the medium format crowd. While off the shelf options such as these can appeal to the masses there remain a few inventive photographers such as Dr. Dirk HR Spennemann who prefer to mix their passion for photography and history with some good old ingenuity to bring us a project simply called “The Antique Camera Simulator”. [more]

Marketing Tip: Demand Social Responsibility

Demanding anything is a scary notion but the trend towards social and global responsibility is growing in 2014, and having the right voice and attitude can result in elevating your brand. As we enter the New Year it is no longer enough to make separate personal and professional goals. The distinction between the two is blurring for many businesses as the global marketplace looks towards feel good solutions. How can you be part of the change? [more]

7 Penny Pinching Locations When Shooting On A Budget!

There are many hurdles that a new photographer tries to overcome early in his or her career, one of which is simply that we don’t have the funding and massive budgets that some of our more well established peers might have. When it comes to choosing a location for our photo shoots we often find ourselves restricted. Here are 7 places you can shoot on a budget! [more]

Selfie Olympics: Let The Games Begin!

The “Selfie”, love it or hate it, had a pretty great year. Within a decade the term has gone from drunk forum ramblings to being accepted into the Oxford English Dictionary as of November 2013. Scrabble players rejoice! This meteoric rise to fame for the simple word has garnered the attention of celebrities and it has even spawned customized cappuccino machines that turn your morning cup of joe into a literal cup of Joe…or Frank…or Bobby. [more]

100 Year Old Negatives Found In The Antarctic

A group of conservators restoring one of the century old supply depots established by Robert Falcon Scott during his expedition to the South Pole found more than they bargained for. In the corner of one of the huts lay a solid block of ice containing 22 negatives that have been quite well preserved for an entire century. [more]

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