Ram Renews Idea From YouTube For Captivating Super Bowl Commercial

Now that the Superbowl is behind us we can all start talking about the best commercials we saw. All over social media it seems the one that got the big win for the night was the excellent commercial from Dodge truck with photos of farmers. Great commercial indeed… but did you know that it was inspired by an idea posted to YouTube back in 2011 by Farms.com. I have shared them both below.

Here I have embedded the two commercials to view each one. As you can see they are both photos montages to the great talk by legendary radio talk show host Paul Harvey. The only difference in fact from the two commercials is the photos themselves and of course the production value of the Dodge commercial. While there were a few great commercials at the SuperBowl I am starting to wonder if in fact the commercials might just be a tad overrated. There was a couple good ones in the mix but all in all it was a pretty disappointing night.

Update: Looks like Dodge truck went about this the right way in fact. According to the Farms.com Facebook page every view the video receives helps raise money for the National FFA Organization. Hats off to Dodge! (Thanks Mark Kauzlarich for the heads up on that.)

Here’s the commercial from Dodge Truck.

Here’s the original one made by Farms.com

As the writer that posted this article on Fstoppers I want to extend an apology to those that felt like the original article title was unfair to Dodge. I have changed the title to one suggested by a reader.
[Via Slate]