The iPhone Fashion Shoot By Lee Morris

A few weeks ago I did a full fashion photo shoot with my iPhone 3gs. I posted a few of the images and asked people to critique them (never exposing that they were shot on my cell phone). I couldn’t help but laugh when a few of our readers claimed that these were “the best images I had ever taken.” Nobody ever claimed that they were too grainy, too soft, or lacked detail.

If you like our video please remember to click the “like” button while it is playing so that we can get on the front page of vimeo.com. Also, if you want to ask any questions about this shoot, jump over to the Fstoppers Forum and we will address them personally.

The iPhone Fashion Shoot – Lee Morris Shoots With The 3GS Fstoppers from FStoppers on Vimeo.

If you are on an iPhone or iPad here is the Youtube version:

So before I say anything else let me start by saying; I created this video to simply show that you should not be limited by your camera. Obviously there was a lot that went into this shoot including a professional model, hair and makeup, a studio, lighting, and a retoucher. We may create another video in the future where we shoot with only natural light but this video is simply about the camera. There are so many photographers who are obsessed with noise, sharpness, color, dynamic range, megapixels, chromatic aberration, moire, distortion, etc. So many photographers get wrapped up in the technical side that they forget how to take compelling images. This video is for them.

So a few months ago I called Olivia Price; “Hey Olivia, would you be willing to let me do a full photoshoot with you but I’m only going to use my iPhone camera.” I had worked with Olivia before, and I must have gained her trust because even though she was very busy she agreed to model for me. Luckily, we set up the shoot right before she was scheduled to move to LA to continue her acting career.

Next I called the local high end hair salon in town, Stella Nova. Madison LeCroy and Tiffany Starnes agreed to donate their time and talent to be a part of this shoot.

I then contacted Pratik Naik of Soltice Retouch. Pratiks portfolio is mind blowing and I was thrilled when he agreed to do the skin retouching for the video.

Travis Harris, a photographer from Miami was in town for the week and he agreed to help Patrick Hall film the whole day.

I now had a full team of extremely talented people and I had yet to even test the phone’s camera capability in the studio. At this point I was scared that I may be in over my head. What if the iPhone wasn’t capable of creating good quality images? A few days before the shoot I called Patrick Hall over to my house to help me test out the camera. I set up a standard square beauty lighting scheme and got Patrick to stand in. I took this shot:

patrick

We were both shocked by the quality of the image. Once we uploaded the picture to the web, you couldn’t even tell it wasn’t shot on a DSLR. I now had the confidence I needed for the upcoming shoot.

The day of the shoot went very well. I tried to be as informative as possible in the video so I won’t go into great detail here about how the images were shot. After the shoot I sent the files over to Pratik for initial retouching. Once I got the files back I gave each of the images a “look” using different photoshop techniques and filters. In the video you can see the original image, Pratik’s retouching, and then my final editing.

People may claim that the original images don’t look that great but I was shooting with the intent of using Photoshop afterwards. If the backdrop paper didn’t fill the frame I knew I could easily fix it afterwards. With today’s market being what it is I see Photoshop as a necessary tool for every image I make. I am in the business of making money and my clients do not care if I got it perfect in the camera or made it perfect in post, they simply want a perfect image. It’s the same process with music. A band could record and entire album in 1 take, but what successful artist does that? Today, everyone records track by track one at a time and use software to combine them all together into a perfect mix.

A quality camera and lens is a fantastic tool to begin with but even the most expensive camera in the world is capable of taking bad pictures. When your clients view your work they aren’t thinking, “Wow I don’t see any chromatic aberration in this image!” They are simply thinking, “Wow, I can’t put my finger on it, but this looks great!” Olivia has one of these images as her profile picture, and it already has a ton of comments like: “G-L-A-M-O-R-OUS”, “LOVE THIS!!!!!!!!!!!!!!!!”, you are so beautiful!!”… These are your clients; these are the people that will pay you to take an image and they are not pixel peepers. And many of you, who are photographers, even still said these are some of the best pictures I have ever taken. I can’t say that I agree with that but I will say they are pretty damn good for a cell phone.

You can view all of the edited images below both as high res raw and edited images here.


iPhone Fashion 1 edited
iPhone Fashion 2 edited
iPhone Fashion 3 edited
iPhone Fashion 4 edited
iPhone Fashion 5 edited
iPhone Fashion 7 edited
iPhone Fashion 8 edited
iPhone Fashion 6 edited
iPhone Fashion 9 Raw
iPhone Fashion 10 edited
iPhone Fashion 11 edited

Please help support Fstoppers.com by commenting below and joining the conversation on our forum here.

UPDATE: A lot of people have asked us what sort of budget equipment we could have used to create these photos. Here is a list of a few items that would make this possible on a budget:

Interfit Photographic 36″ Octobox The iPhone Fashion Shoot By Lee Morris: Large enough for soft light; good on the wallet.

Pro Studio Solutions EZ Pro Strip Box softbox 12″x56″ soft box with Speedring The iPhone Fashion Shoot By Lee MorrisGreat little strip box; this one is for Alien Bees but can be used with constant lights

Cowboystudio 24″ x 36″ softbox soft box for Alienbees Alien bees The iPhone Fashion Shoot By Lee MorrisLarger softbox for beauty style lighting. Again, Alien Bee version

Cooper/Regent TQS1000 Twin Work Light 1000-Watt and Stand The iPhone Fashion Shoot By Lee MorrisThese would work so much better than our studio strobes. Just be careful with 1000 watts in a 1000 watt softbox, don’t let it run too long.

For more photography by Patrick Hall and Lee Morris, check out www.patrickhallphotography.com and www.rlmorris.com

July 5, 2010 - 12:03 am

Ben - Nice work with the iPhone. Now we don’t have an excuse for not posting our own work.

Note: After upgrading my 3GS to the new iOS4 it takes pictures much faster now.

July 5, 2010 - 12:40 am

Rodrigo - Great post! I really like the pic where she’s standing behind the wall full of pictures!

July 5, 2010 - 12:55 am

Carlos Ontiveros - Great Video guys.
btw im really digging that happy dance! LMAO!!!

July 5, 2010 - 1:04 am

Reese Allen - AWESOME VIDEO!!!!! Great concept and pictures.
I have a technical question-how do you deal with all the calls coming from creditors for all my other camera gear when you are trying to do a shoot with the I-PHone?
Anybody want to buy a used 5D Mark-II.

July 5, 2010 - 1:09 am

Pooya - I really admire everything you guys can do with just an iphone and I must say the final result looks just amazing! the only problem I have with this is that you’ve got some crazy/expensive light equipment. not everyone can afford that big of a softbox. I’m not a pro so please, someone prove me wrong :)

July 5, 2010 - 1:13 am

Marvin Chery - Great post, great techniques. Shame on me!

July 5, 2010 - 1:32 am

Patrick Hall Admin - Pooya, Those $50 flood lights from Lowes were much more powerful than the dynalite modeling lamps. And for soft light we could have used a huge bed sheet. Don’t get caught up in the gear; we used great lighting but we could have used natural light or cheaper light.

July 5, 2010 - 1:52 am

Giovanni - Awesome work, keep it up

July 5, 2010 - 2:37 am

Celina Lee - Great job! I actually preferred the photos before they were retouched, so there you go :)

July 5, 2010 - 3:19 am

Eric Duminil - In other news, light, composition, model, MUA, pose and expression are more important than camera gear.

Good video and impressive pictures!

July 5, 2010 - 3:21 am

satkuru - wow, simply stunning! i guess i am under utilizing my iphone, lol :)

July 5, 2010 - 3:54 am

Patrick - Im shamed on my own critique on the forum. There has no aperture to close…

July 5, 2010 - 5:46 am

Long - Great pictures -BUT- you say that you’d don’t need great equipment to shoot great photos. Now, I agree with that but just because you’re using an iPhone doesn’t mean you’re not using great equipment.

You have a studio, studio seamless, beauty dishes, 6′ Octobank, strip lights etc. You still need -SOME- equipment to do your shoots, though I agree that you can DIY alot of the stuff for sure and still get great results.

I think what you really show is that with planning and preparation, you don’t need to -SPEND- lots of money for great shots.

July 5, 2010 - 5:48 am

Greg - Great vid, Lee. I was wondering what type of post-processing was performed. On each of the final shots, you display three images in series, first appears to be the original, followed by two more which have back-ground masking as well as model touch-ups and different lighting, mostly softened. Neophyte trying to learn processing, help me out. Again, great work!

July 5, 2010 - 7:10 am

Armin - This is a great post – you’re right so many photographers forget about the “photography” part!

July 5, 2010 - 7:15 am

mefisto - …any compact camera (100$) will do much better. The only thing good about this is light and models. Picture quality is just awful ! ! !

July 5, 2010 - 7:34 am

David - holy crap, this is nuts!

July 5, 2010 - 8:11 am

eddie - In the teaser blog you posted, I wrote “Cell Phone Shooting Tethered or from different states, Stay in NY and shoot in Miami via Satellite?? LOL” At lease I got the phone part correct, I just left off iPhone..LOL. I Love the photos though, amazing work Lee. I am truly inspired.Keep up the magnificent work.

P.S. Only hope Olympus owner didn’t get offended LMHO.

One Love from Jamaica

eddie

July 5, 2010 - 10:38 am

Eric Duminil - @mefisto : All others thing being equal (lighting, model, composition, …), I bet you wouldn’t be able to distinguish those shots between camera phone, P&S, DSLR & medium format when displayed in “web-quality”.

I know I wouldn’t dare to take the challenge!

July 5, 2010 - 10:55 am

Lee - Thanks for all the comments guys and gals. My intro is slighly misleading because I say that you don’t need any fancy gear but then the only thing we downgrade is the camera. If you read in my post this video is simply dedicated to camera quality. In the future we may make another video using cheap or natural light. We wanted to shoot studio style shots with a cell phone. To do this we needed lots of lights and modifiers.

I’ve read some people say: “take away the model, hair and makeup, studio, lighting, and retouching and try to take as good of pictures.” well you got me… If I put an ugly girl without makeup on some train tracks the pictures would only gain attention from model mayhem ;) get real people.

July 5, 2010 - 11:21 am

Patrick hall admin - Can I read into this that my headshot is ugly?

July 5, 2010 - 12:07 pm

Steve Galloway - Fantastic video, great images, I commented a few weeks ago on the teaser images and got it with stating these were shot on iphone (where’s my prize?), but of course blew it with the editing being done on the iphone as well.

Oh and at the University I work for we give all our Undergrads an Olympus E420 for the Photography module….Calumet were all out of Nikons.

Great post guys, fantastic site, shooting my BTS video on 14th July for the contest (You’ll post a 7D to the UK, right?)

July 5, 2010 - 12:54 pm

Lee - Steve, I gota say when I read that I thought you were one of my friends who I had told…. I thought, how in the hell did he guess that! We look forward to seeing your BTS video.

July 5, 2010 - 1:00 pm

Vince - Amazing Video guys, I absolutely love it. Although I would never shoot a model shoot with my iPhone, I love the behind the scenes work! You guys are great!

July 5, 2010 - 1:04 pm

Keith Bradshaw - I’ve always cringed when someone says “Wow you must have a really nice camera.”

Same goes with musical instruments. Anyone can buy a guitar. I’m sure Eric Clapton or Eddie Van Halen can sound good on a $99 guitar.

July 5, 2010 - 1:10 pm

Erlin Sierra - You guys have inspired me!
great job

July 5, 2010 - 2:42 pm

Jedd - Anybody who can afford the arsenal of lights you used should be able to afford a decent DSLR and lens in the first place. Kinda defeats the whole point. I mean, lighting counts as camera/shooting equipment right?

July 5, 2010 - 2:46 pm

Juan - I am still trying to recover from that model. She is absolutely stunning, any way you look at her. Great video, had fun watching it!

July 5, 2010 - 3:20 pm

Amanda Stang - Wow. This was really incredible to watch. I guess I can no longer blame my lenses for bad pictures. Lighting it is!

July 5, 2010 - 4:06 pm

Andrew Ferguson - Great shoot, but the video is very misleading. You’re not making it more accessible to the amateur by using an iphone camera instead of a DSLR when you’ve still got $2-3k of lighting equipment involved.

Anyone who’s done any reading about the science of photography knows that light is the most important part, not the sensor. You can play with the light to ‘fool’ a low quality or bad sensor.

Do this again with a $100 IKEA gift card and an iphone, nothing more. Then I’ll be impressed.

July 5, 2010 - 4:09 pm

Lori - What’s wrong with Olympus? You obviously haven’t shot with an Olympus SLR, have you?

July 5, 2010 - 4:19 pm

tomnovy - That was great!

July 5, 2010 - 4:38 pm

Joe - this is stupid kind of cause you are still shooting with a thousand dollars worth of lighting kit. Everyone knows light makes pictures not the camera. Do it with some dollar store flash lights and iphone then you will impress me

July 5, 2010 - 4:53 pm

Kanoa Utler - I loved this! man I dunno how i stumbled onto this but I have seen some amazing images with a iphone, but I loved what you did in bringing it to the studio! now my only critique would be that it was in a controlled studio environment.. i’m sure it would have looked good outside.. but would it have been as great? studio with great lighting I feel doesn’t really need too much editing.. because with great light the images seem to turn out great no matter if you have a olympus (lol) or Canon/Nikon, or even an iphone. anyways… I thought this was such a sick idea I love what you did in this and I love how you were descriptive and told exactly what lights you used… great job!

July 5, 2010 - 6:08 pm

Larry Sanders - Now thats how you do a BTS video!! A detailed explanation of the equipment, placement of the lights, what kind of lights, what you were trying to accomplish. And then the finished picture!!! EVeryone take notice on how its done and if yall cant beat this, I say they keep the camera! Way to go guys!!

July 5, 2010 - 8:44 pm

Patrick Hall Admin - Joe and Andrew, the idea isn’t to impress you. We have a camera contest going on right now where we are giving away a D300s or 7D after August 1st. Step up to the plate (with or without a IKEA giftcard) and win this contest! What we did could have been done with a $300 budget minus the cost of the iphone. We just used what we already had.

July 5, 2010 - 9:10 pm

Eduardo Moradel - PERFECT!!! I´ve said you dont need expensive equipment to shoot amazing pictures just a simple camera and lots of imagination. I applaud you for this video and for proving this point. I also congratulate you for the website and great videos.

July 5, 2010 - 9:41 pm

daniel - LOL!!!!!! omg i can’t believe this lee!!! you put me to SHAME!!

July 5, 2010 - 9:54 pm

Danny St - Great video, guys! and I think you hit it right on the spot. I always, always hate it when people complement the camera and not all the effort and hard work by the person behind the camera. I even wrote a blog about it about 2 months ago: http://www.dannyst.com/your-camera-takes-great-photos/

July 5, 2010 - 10:34 pm

Don - Umm, everyone saying it’s the light/model/hair dress/sacrifices to arcane gods that won day – you are totally missing the point (and you are wrong).

First off, it’s technique. They could have used bare bulbs from the dollar store, shot through bed sheets or cheese cloth and wound up with substantially the same photos, especially after editing.

Second, and oh the irony, this video was supposed to convince you guys and girls to quit arguing equipment and go out and shoot :)

Peace, Don

July 5, 2010 - 11:19 pm

Nick - Love the post, seriously awesome work and a crazy Ideas, this site is so inspirational and helpful. Was wondering what the four lights were called that were used in the full body shot with the lights the background?

July 5, 2010 - 11:37 pm

Patrick Hall Admin - Nick, those four lights were Dynalite 2040 lights but only the modeling light was used. We definitely did not need to use pro gear for any of this shoot but we had it and it was easier than running to walmart so we just used them.

July 5, 2010 - 11:41 pm

Ian Wilson - Was the behind the scenes shot on the iPhone as well.

July 6, 2010 - 12:18 am

Andrew Strauss - Awesome!

July 6, 2010 - 1:52 am

Bob Johnson - Your shots are terrific! Hope you will do it again with an iPhone4. The shots I’m getting are much better than my old 3GS.

July 6, 2010 - 2:13 am

Todd - Fantastic video guys!! killing it once again–and entertaining!
Listen, everyone that is trying to diminish the value of what they have proven in this video is clearly missing the point. It’s simple–Yes you can create very cool, interesting pix if you just got off your @#% and get out and create something. Not only did they come up with the idea…but they shot it, did the behind the scenes and edited by simply just doing it–and, before most excuse makers even got their camera out of their bag. This video is clearly about making it happen with even the cheapest camera, not the all around cheapest way to do a fashion shoot. It’s very clear they could have easily done a shoot using all a natural light but used a controlled environment for efficiency to make a point. It’s hilarious that they make a video to squelch the naysayers, but the naysayers still find a reason to make an excuse!!

July 6, 2010 - 2:27 am

Lee - Well thank you Todd :)

July 6, 2010 - 2:38 am

Alex - Hi!
I’m Alex from Italy, I saw your video and photo very very nice work!
If you comes in north italy, call me
I want to meet your beautiful model girl, i love her :D
Bye bye

July 6, 2010 - 2:42 am

Lee - I may come to Rome in a few months actually. Olivia isn’t though ;)

July 6, 2010 - 2:45 am

Alex - My favorite part is definitely the armpit scratch at 1:38. Saaweeeeet.

July 6, 2010 - 3:13 am

Alex - @ Lee
Ok Lee no problem, so my wife is quite :)
If you comes to Rome you must also to go on waterland (Venice) is a beautiful city, my wife is from Venice ;)
I started works with Photoshop and 3D software for hobby when i was 13 years old, but now is not my principal work (unfortunately) :(

July 6, 2010 - 3:22 am

Dario - Man you proved your point and that the key in photography is the lighting.

When are you coming in Italy?

We can organize a coffee and a photo chat.

July 6, 2010 - 4:38 am

Isaac Gube - Amazing video, first of all.

Secondly. a lot of people are missing the point of this shoot. I see some comments critiquing the fact that the photographers are using “thousands of dollars worth of lighting kit” and that they’re not impressed until this can be done with a $100 dollar IKEA gift card and an iPhone. What does that even mean? What’s not impressive about using a camera phone, with a tiny sensor, and getting amazing shots like these? How is that not impressive? How is it not impressive that actual professional photographers are essentially saying “F$%k the camera, I’ll do the shoot with this thing in my pocket.”? I’ll actually give anyone who has a good answer for that question a $100 dollar gift card to IKEA or any other scandinavian furniture store of their choice.

Quit using your camera equipment as an excuse for your bad photos. Just do the work and get better.

July 6, 2010 - 5:01 am

Gordon Fraser - Nice shoot. I’ve been advocating this for about 9 months now…to create good photo’s you don’t need expensive kit. You need an idea.
I am not a professional fashion photographer but even I had a go a few months ago
http://www.flickr.com/photos/urhere/4428260736/

Loving our work here thanks for sharing it with us all

July 6, 2010 - 5:01 am

Gordon Fraser - That should have said…loving YOUR work here…not our…

July 6, 2010 - 5:33 am

Kon Iatrou - Wow, brilliant guys, awesome work!! Finally, so may people look at my cameras and say you must take great photos GRRRRR, it’s not the equipment it’s the photographer!!!! Excellent example dude.

Thanks
Kon Iatrou

July 6, 2010 - 5:37 am

johnny5 - Love it! Great project.
One question though: what camcorder did you use for the video?
Thanks a lot
Johnny5

July 6, 2010 - 7:41 am

totally free iPhone - Your model is lovely, she would look gorgeous on any camera!
Still, this is a really well thought out article showcasing the capabilities of the new iPhone

July 6, 2010 - 8:11 am

Sebastian Kubatz - This is amazing.
I just found that on strobist.com and totally fall in love with that site.

Thanks for sharing all this information with us.

Cheers,
Sebastian

July 6, 2010 - 8:44 am

JJ - It is interesting to see how much good lighting and a decent model can make a low quality camera seem better…but it’s still pretty easy to see all that grainy noise from the low quality sensor. The lighting into the camera was able to distract from it a bit…but it’s not hard for a photographer to spot poor digital quality like this.

July 6, 2010 - 9:10 am

Steve - You guys rock! What a great video. Next, I need you to show me how to get all the great shots without all the killer modifiers :)

July 6, 2010 - 10:09 am

Donnie Bell Design - Lighting. It can make all the difference in the world, especially when you’re using a point and shoot.

July 6, 2010 - 10:23 am

frederick - Photo Phoul right here. I hope this makes your followers really upset. Sure. Any camera, but a couple of grand of lights. Sheeesh.

July 6, 2010 - 10:28 am

David - Awesome! I love seeing people get out there and go for it with non-traditional camera systems. For those interested here is a clip of a short film I shot using an iPhone 3GS. It’s shaky because the style was found-footage (cloverfield/blairwitch).
http://www.vimeo.com/13059467

July 6, 2010 - 10:56 am

Yianni - Awesome video and terrific images, although I think there was a tad too much PP involved.

You guys really need to do another video with DIY or a very cheap lighting setup which is accessible and affordable to most people.

Love your work guys! Looking forward to your next project! ;)

Cheers

July 6, 2010 - 11:23 am

Yahoo Serious - What camera was used to shoot the video?

July 6, 2010 - 12:04 pm

sid - Gorgeous shots.. Hard to believe that’s a 3GS, either iam a Noob or under-utilizing and underestimating :)the 3gs capabilities..
and Olivia is drop dead beautiful…her pictures on the new iphone4 might definitely cause some retina burn :)
where is she from. great work Bravo

July 6, 2010 - 12:38 pm

Daniel - Hi Lee!

You’ve given new life to my iPhone! You’ve made a great point and I enjoyed the video. You’re fun to watch and you make what you’re doing understandable. I’ll second the motion if you could do something more ‘natural’ for us laymen who carry our cell phones in our back pocket and don’t have access to a studio etc. I hope that don’t sound negative because I appreciate the photographer in you and I’ll definitely be hoping for something like this again from you. Thanks and keep having fun!

July 6, 2010 - 12:53 pm

-G@rry- - OH my!!! I’m really Loving it!!! this video really adds the bar for me to get an iPhone!!!

July 6, 2010 - 1:10 pm

Mike - Amazing! everything about the video is amazing! the concept, the lighting, the model, the music, it’s all great! thanks !

July 6, 2010 - 1:44 pm

Steve Friend - Really, I think this goes to show, how close each of us are to one day being out of a photographic job….

July 6, 2010 - 1:56 pm

Isen - Amazing images!!

If only I had that much lights and space at my disposal. Not to mention the kickass retouching…

July 6, 2010 - 3:57 pm

Christina - Patrick & Lee,

Yall are amazing. Freaking amazing. Can’t wait to see what you two come up with next!!!

July 6, 2010 - 4:22 pm

Jason Sikes - Great job! Well done! The photos and the videos are both first rate. Now if you could pull this off with the Palm Pre’s camera, it would take the cake!

July 6, 2010 - 4:36 pm

AH - I would say that the photos are basic and not that interesting for a fashion shoot. I would also add that you have not proven that much because these photos are achieved based on the use of light (which is a large percentage of what counts in photography). in this case, you have a lot of lighting equipment, so if you get that right, the image is possible to achieve. It is really a ‘no-brainer’ if you consider the original ‘greats’ who shot with much ‘inferior’ equipment

July 6, 2010 - 5:41 pm

Alvaro E. Duran - how do we upload our own phone photos?

July 6, 2010 - 5:45 pm

Mikkel - Great work guys!!! How did you balance color temperature of the floodlights with the rest of the lights?

July 6, 2010 - 5:59 pm

The_BORG - Pretty cool!

July 6, 2010 - 6:13 pm

Jeff Keen - Great Video,

I agree with every thing in your video, just one dig, quit hating on the Olympus cameras, they have served me well in the wedding industry and the brides like the pictures better from them than the canons and nikons I have also shot.

Jeff

July 6, 2010 - 7:05 pm

Brian - Great video. It helps to remind everyone, once again, that it isn’t the equipment that defines the photo, but the photographer.

July 6, 2010 - 8:17 pm

Manuel - Do this again with cheap lighting and shoot with the 3g/4g as well as with a semi-pro DSLR. No photoshop for either one of the cameras. The results should be considerably more interesting. Great video by the way.

July 6, 2010 - 8:56 pm

Patrick Hall Admin - I’m afraid Manuel, that at websize, the difference will be very small.

July 6, 2010 - 9:09 pm

Bernd Saller - haha – worst camera fashion shooting – what a bullshit and nothing worth not even the time to spend on looking the video

why didnt you use a holga?

http://www.erinantognoli.com

July 6, 2010 - 10:13 pm

Sindri - This just proves its more about the auxiliary equipment rather than the actual camera.

I.e. what you really need is some lights, reflectors and even backdrops and of course photoshop. Depending on what you are shooting.

Oh, and it goes with out saying… the photographer is the biggest margin of imperfection.

July 6, 2010 - 10:21 pm

Diego - I have to say Lee, that was an outstanding video. No excuses, it can always be done if you challenge yourself and work with talented people. You could have still done it with natural light or even homemade Studio lighting. Excellent idea, great execution and outstanding results. Keep up the good work!

July 6, 2010 - 11:23 pm

Luis Carag - Well done you made it work ….. If you’re up to the challenge maybe an outdoor shoot ? = ) Your newest BIG Fan Here

July 6, 2010 - 11:24 pm

Evan - LOVE the video- hate to get off topic, but what is the song playing in the background??

July 7, 2010 - 12:12 am

Jim B - Beyond a certain minimal camera threshold, for this kind of shoot you need the model and the light… and she’s fabulous. Other photography, ‘being there’ with a camera is much more important than -which- camera. Your point is well made, a very entertaining video. I wonder how many pictures of all types are taken with the phone because that happens to be the camera available. I don’t carry my DSLR’s around regularly (not Olympus’s, either…) but I almost always have the phone…

July 7, 2010 - 12:16 am

Boon - You totally bring up the greatest of the greatest. Fantastic video and tutorial… Awesome!

July 7, 2010 - 12:25 am

gkarris - I guess I can stop being jealous at Soccer Dads and their Nikon FF dSLR’s and $6,000 zoom lens at the park as I carry my Olympus dSLR with the kit lens around… ;)

July 7, 2010 - 12:33 am

varun - Awesome work.. Love the videos & photos.. Great work..

July 7, 2010 - 1:00 am

nick - First, i appreciated that. Actually, it is not special at all.Professional lighting, beauty only

July 7, 2010 - 2:52 am

Enoch - Do another project shooting a model using no professional lighting or natural lighting. Can’t wait to see that!

July 7, 2010 - 3:23 am

shane - nice work man,,,,,love it…..really awesome!

July 7, 2010 - 3:49 am

Anonymous - Gosh…these pics make me want to see if she’ll model on my personal pole even more…

Or see if she’d do a personal porn shoot with/for me…

July 7, 2010 - 7:11 am

Mitcha - It’s kind of self contradictory, you said you can take good pictures even with the iphone. Just go outside and shoot great pictures in normal light, andavaerage light conditions, not on a studio with profesional equipment. Unfortunately for me i saw at the header that the pics were taken with an iphone so i knew the color didn’t look so rich, the noise, etc. But still even without reading it I think is obvious that the camera quality wasn’t very good.

July 7, 2010 - 8:14 am

Geir - Good post, but why kicking the Olympus users in the balls? If ditching one specific brand for that, you’ve got to have a good reason, and you have to tell us why. Otherwise, it’s on the wrong side of funny.

July 7, 2010 - 9:16 am

Steven - I’d love to see a photoshoot done on the new iPhone 4.

July 7, 2010 - 9:51 am

Hatta Mansor - Loved it, now I have to swap my 3G with my wife’s 3GS and she’ll be so unhappy about that. Great stuff. Cant help admiring and laughing at the same thought.

July 7, 2010 - 2:28 pm

Parker - Great job. Makes me wish the iPod Touch had a camera.

July 7, 2010 - 3:03 pm

Alyn Stafford - Awesome! I always say it’s not the camera, but the lighting! You guys did a great job explaining that! Love the video!

July 7, 2010 - 3:15 pm

Thiago Dutra - iPhone 3G photo – http://www.flickr.com/photos/taodutra/3379163620/

July 7, 2010 - 5:28 pm

Joe Arthur - Congrats on getting the front page of YouTube today.

July 7, 2010 - 6:29 pm

Keith - Hey Lee, LOVED this video! Great work, keep it up.

And here’s a couple pictures I took with my CRAPPY 2.0 MEGAPIXEL MOTOROKR E6!

http://www.flickr.com/photos/15433064@N03/4772780920/
http://www.flickr.com/photos/15433064@N03/4772781472/

Thanks again!

July 7, 2010 - 8:24 pm

yeah right - You are such a tool, incredible.

July 7, 2010 - 8:28 pm

khappucino - dude that was epic

July 7, 2010 - 8:36 pm

boris - this is a mis fire…comes of very cocky
i’m not knocking the skill
but this missed the point of the general argument

a pro camera is equipment, it’s a better tool,
but all that lighting and rigging, not to mention buying flood lights just for the shoot?
all equipment and all better tools
tool/equipment costs money; something regular people don’t/won’t invest in
thus it’s much harder to get great photos that effortlessly

(next time snapping pix round town with your iPhone – bring two huge flood lights.
Better yet support the economy buy the flood lights when you need them. cheap at only $50 each)

on the other hand the model was lovely

July 7, 2010 - 8:50 pm

Daniel Sullivan - Quite astonishing results!

July 7, 2010 - 8:50 pm

Bruce Cohen - Great Shots! You proved your point!

July 7, 2010 - 10:01 pm
July 7, 2010 - 10:54 pm

sammy - So, I saw this and thought, wow, all I need now is to invest in some really good lighting, a model, hair and makeup, and a touch up studio. Shit, the cheapest part of it all would be the high quality camera gear. This is not want I wanted to focus on, I just thought it was funny to hear…

Almost a year ago, I started my own iPhone photoblogging site, lensify.wordpress.com, to see if I can turn the iPhone pics from my 3G into something worth printing out. Using Photoshop and other free iPhone apps coupled with the terrible camera, I was able to do some decent prints from it.

Great post, regardless of irony, from Fstoppers, and the model was hot to look at so that’s awesome.

July 7, 2010 - 11:09 pm

ErinsFoodFiles - “It doesn’t even shoot RAW”

Hilarious. Nice video, very informative. My day job is a video editor, but I’ve began to dabble in photography on the side. Mainly food, babies, and brides (but only when coerced).

July 8, 2010 - 12:38 am

Daniel Valente - It’s all about the lighting. You’ve proved your point very nicely and over the top. This is why cameras like the d70s still rock – 1/500s sync speed, pop on a $100 50 f/1.8 and get some light modifiers, you can really shoot some nice things. The point that a lot of people are missing is that you don’t need a $2600 dollar 5d Mk II and $1800 85 f/1.2, you can get by with much less, heck a basic studio kit:

d70s, 50mm f/1.8, SB-28s and cybersyncs plus a couple of light mods will have you shooting for under a grand. DIY spirit is where it’s at. For example, I shoot all my product shots on a $50 dollar DIY shooting table: Why Not!
http://www.danielvalentephotography.com/2010/06/20/building-a-800-dollar-product-shooting-table-for-50-bucks/

Great site!

July 8, 2010 - 1:45 am

KittyParrish - I am a broke college student, last year my best friends asked me to shoot their wedding… I took a class, and got a crummy canon rebel valued at 300 dollars. I am new to all this, but I would love for you to check out what my cheap camera can do!!! I hope to get a better one when I’m out of school and can afford to, but for now, this little guy is capturing all my beautiful friends pretty well…..

kjstudio.daportfolio.com

Also, side note, guy doing the shoot… kinda cute…

July 8, 2010 - 2:12 am

Dave Williams - Brilliant! As an owner of a 5DM2 & 85 f/1.2, this is a cold splash of water in the face… I obviously should be selling camera bodies & lenses and buying lights, stands, modifiers, continuous, etc. plus investing in relationships with models, hair & makeup people, etc. and THEN get out there, SHOOT, and publish the images. Point made. Not sure how many people out there will accept this realization and act on it going forward…

July 8, 2010 - 2:21 am

Ivan - My conclusion is different: no, you don’t need an expensive camera. What you need is expensive lightning, an expensive model, expensive hair and make up, an expensive post artist…

July 8, 2010 - 3:22 am

Sara - Hi,

Good work with the iphone…..Apple’s got another feather in their crown….by you.

Soon I will try and you can find my pictures here;;;
http://500dphotos.blogspot.com

-Sara

July 8, 2010 - 4:39 am

Mark B Brown - Hey Lee,

I’m really blown away but this, the photos look amazing. (obvisouly it shows your skill as a photographer) but its an amazing post!

Love it!!

Mark B Brown
editorskeys.com

July 8, 2010 - 5:46 am

jeipi - nice man
i’m inspired
now i only need a bunch of good lights

July 8, 2010 - 6:31 am

Kodrat - Hmm.. why apple products always landed in people with a good taste..

July 8, 2010 - 8:20 am

matthew pace - Lee,

All the buzz today focuses on the camera and technology…what they all seem to miss is what you have proven: that since Nadar to today and until tomorrow,the quality of imagery is not in the camera but in the LIGHTING..it’s all about ” light,camera,action” and in that order.

Great photography starts with great lighting and those who master it can shoot with anything..

July 8, 2010 - 9:46 am

Jonathan - What is the music playing in the video?

July 8, 2010 - 9:50 am

Oscar Martín - Great Work….
simply tecnologic for beatiful photography….

view sample cellular htc hero:
http://www.flickr.com/photos/clickfotoblog/sets/72157622737169061/

greetings

July 8, 2010 - 9:57 am

Bufan George - yep … sure … it doesent mather if you took the picture with the iPhone, you used lights of more than 1000 $ and the pictures wore procesed in photoshop by a profesional level.
And you sead : is not about heaving good equipment, is not about knowing all the fancy softweare” and you used photoshop (SOFTWEARE) and diferent ligt setups in studio (EQUIPMANT)
WTF? you dont know what you are taking about?
sorry my english :D

July 8, 2010 - 10:55 am

DVS - So the moral of the story is, you don’t need an expensive camera…just lots of lighting, studio gear and some PhotoShop skills.
:P

But regardless, great results..bravo. :)

July 8, 2010 - 11:12 am

ememfrick - Awesome! This video proves lighting is everything. The only thing though is that you said it’s not about the equipment, but obviously it is. You have all kinds of lighting equipment which really allowed the iPhone to take great shots, plus it was on a tripod.

July 8, 2010 - 11:16 am

Florens - Amazing :D. The model is great to.

July 8, 2010 - 12:09 pm

Jonas Ginter - Impressive, thanks for that. Great video

July 8, 2010 - 12:21 pm

lynnasha - amazing photos and video! i was wondering what video program you used to put it together because i love it! :D keep up the good work and hope to see more. :)

July 8, 2010 - 12:50 pm

Dee - Wow…this is great…thanks for sharing…For me this is back to the root true meaning of photography…’Drawing with Light’

July 8, 2010 - 3:36 pm

MTrebbin - Awesome video! haha

Cheers,
Martin

July 8, 2010 - 7:59 pm

Preisvergleich - Coole Fotos : )

July 8, 2010 - 11:39 pm

Phat Photographer - Fun video, beautiful photos. Still, it shouldn’t be surprising that it’s all about the talent (really kudos to you), lighting and doing studio shots takes out the issue of distracting backdrops out of the equation.

I used the iPhone to do a full fledged video (not nearly as cool as this) just to see what could be done and got some great perspectives.

July 9, 2010 - 12:04 am

Dalton - amazing video. =]

p.s. song was ‘this too shall pass’ by OK GO, for those wondering.

July 9, 2010 - 1:18 am

Anindo - Good Job! But Now I know How important the lighting is for a great shoot. I wish I had that setup. Thanks for sharing.

July 9, 2010 - 2:30 am

Brian James - As it was said by an award winning photographer “The best camera in the world is the one you have on you”. If you can’t get over the technical specs and how you “think” things must be to take great photos you are missing the whole point, find a new day job.

Thanks guys for the great video and photo shoot. Looking forward to the cheap/natural lighting run you do later.

July 9, 2010 - 3:20 am

|Michael McGrath - Michael McGrath , Photographer , Ireland . I always use a Bronica SQA for Exhibition size prints .

But there’s no doubt that Lee proved that Lee Morris is a fabulous photographer !
And he’s right , Sony brought out an absolutely fabulous cheapie DSLR camera last September , tthe Sony Alpha 230 with BUILT-IN ANTISHAKE . When I copped it going for 324 Euro in the local Argos here in Ireland , I rushed out and grabbed it because it would make anti-shake out of my old Minolta AF lenses – and it came with an awesome new kit lens too , the DT 18-55 SAM that must have escaped out of the Sony Zeiss shop ! While Canikon are charging the world for lenses with IS and VR built-in antishake .
And do you know what , the Internet was chock – a – block with complaints about the GRIP on that awesome little camera, for f**cks sake . ! You don’t take a photo with a grip . In all of my 44 years as a photographer, I have never encountered ‘ photographers’ who want to be molly-coddled so much right across the Internet . I wonder do they actually take photos at all , or do they simply sit at their keyboards and mouth about cameras they have never held , there’s an awful lot of this snobbery about Canikon too , Lee has exposed it all for the gigantic fraud it is .
Anyway I found the cheapo Sony , looking like a million dollars space -age because of the actually cute-looking non-grip, to be the equal of a Canon 500D and Nikon D3000 , both at more than twice the price – and I have about 60 good Minolta lenses , including Sony Zeiss , to draw upon should I need them , I won’t , but they would all become instant anti-shake , and at an average 50 bucks apiece compared to the equivalent Canikon at 300 .
It’s all marketing from Canikon , but God do you pay for their marketing costs through the nose , and for life with every lens you buy .

I am 44 years now using Canikon , thank God I have got out of their GRIP at last . Lee has exposed them all . As for lights , get an old Courtenay for half-nothing , with a Brollie and stand , paint a wall white or whatever colour or mix you like and blaze away .

July 9, 2010 - 3:33 am

Surrey Product Photographer - The Mill recently posted a ‘making of’ video showing how they made their incredible ‘City Harvest’ PSA with an iPhone to capture the raw footage. The rest is all rather hollywood vfx…..

http://www.youtube.com/watch?v=SALSn9E1fkc

July 9, 2010 - 6:49 am

Chris Valentine - The images on Flikr look interesting – the noise from the sensor, even though shot under serious levels of lighting, gives the shots a film-like appearance. But the pixel sizes seem very low for what Apple claims is a 3.2Mpixel camera – have you deliberately not posted any at full resolution?

July 9, 2010 - 7:23 am

surfdog - Great Post!!!
lets see how the natural light shooting goes.

Thanks guys!!

July 9, 2010 - 9:24 am

horace - meh. photos results are dreck. either don’t retouch or get a better retoucher.
as for using ‘sheets’ or whatever, you still gotta get them stretched into position.
you gotta understand lighting. hot lights are a bear to work with: they’re *hot*.
this shoot can’t be done under $300 from a standing start:
no camera, no lights, maybe you gotta sheet, how to stretch it (or them), lighting supports, sweep (paper roll background).
to me (a pro) this is a cheap shoot.
but for many out there, this is very expensive.
fine: don’t get hung up on equipment. i don’t.
but the only cheap thing about this shoot was the spots you bought on the day.

July 9, 2010 - 1:23 pm

YazyJo - Dude, ur HOT! lol :)

July 9, 2010 - 3:03 pm

Pamela Topping - Fabulous video and images. Great talent for sure!

July 9, 2010 - 6:19 pm

Muhannad - Hi guys
I have Canon 1000d but i want to learn how to take a professional photos like Celebrities photos and i have Canon EFS 18-55mm lens i wish i can help me guys and i’m sorry i was side that in the other place

Thanks

July 9, 2010 - 10:04 pm

Petko Iordanov - Point taken, thank you guys.
I enjoy it very much.
Hey Lee, you don’t need to defend your position against all the critics, you have not done this video to please anyone.
Be encouraged, many of us are inspired to take a better photos, no more excuses !

July 10, 2010 - 7:37 am

le - OMG! the pics looks great! great job guys!

July 10, 2010 - 11:19 am

Ed Kavishe - These are brilliant mate, great job to you and Patrick, keep em coming, lets collab soon, or just have a pint….

July 10, 2010 - 11:51 am

Al Chaudhri - I love the video watching how you did the photography. Interestingly when working in a studio with sufficient lighting, the camera f-stop is stopped down to a point where the large lenses don’t even matter. Where the ‘fancy’ cameras with large big lenses really only win in lower / complex lighting situations. I have take great pictures with point and shoot cameras when the lighting is sufficient. In essence, a camera is nothing but a box with a sensor; the light is really what does all the work. Great job, I really enjoyed looking at the pictures and video.

July 10, 2010 - 12:25 pm

Eddie - I enjoyed your video until the time you made a complete ass of yourself by putting down the entire Olympus brand. I am not going to get into a rant here but by listening to your comments about Olympus cameras you lost all credibility to me.
I am by no means a “fanboy” of Olympus cameras but I do like them especially their lenses. No, they are not huge full frame cameras but if you get to really know your camera and have the ability to use it to its full potential you can get great photos from it. I guess that you feel you have to put down another camera brand to make yourself look “cool” and attempt to be funny, when in actuality you did just the opposite.
It’s too bad that you had to stoop to such tactics because without them you have a great website.
Just my opinion
Eddie

July 10, 2010 - 12:31 pm

Zesana - less tool but big talent.

July 10, 2010 - 3:40 pm

Phelan Ebenhack - Great idea, in theory, but you defeated your own hypothesis of not needing all of the expensive camera equipment for nice photos, when you used all of the professional lighting equipment, styling and professional retouching! I totally agree with your initial point though. I tell people the same thing all the time. I knew a photographer in college who set out to prove the same point by shooting all of his assignments with a point-and-shoot for a week and came out with some award-winning photos!

July 10, 2010 - 9:38 pm

Pum - wow.. incredible and I really like your idea. ” no need any good equipments ” Just enjoy what you do.

July 11, 2010 - 2:29 am

Mike - Love the work. I somewhat agree with a few of the “WELL YOU PROVED YOURSELF WRONG THERE HAHAHAHA” kinds of posts, but only a little bit.

Im sure if you started with construction lights it would still look halfway decent.

I may have some questions for you guys in the other thread if you wouldn’t mind humoring me =).

Thanks for putting all this awesome material up here, it truly kicks ass.

best,
Mike

July 11, 2010 - 3:59 pm

Petko Iordanov - Maybe we should take the idea further and set a place for great pics taken with minimum possible or very primitive equipment?
What do you guys think?

July 11, 2010 - 7:56 pm

Elvin Coreano - Love the video. This is so true. Some so called photographers out there are all about “all gear, no game”. You have proven that as long as you know lighting and post processing, you don’t need all the gear. Great job! You have inspired me to used my iphone camera more.

July 11, 2010 - 8:40 pm

Don Cuniff - What are you going to use to stabilize the iPhone during behind the scenes videos?

July 12, 2010 - 5:48 am

Niclas - Hey Don, you can use the Hague MMC for iPhone. I’ve got one for my videocamera and it’s light and very good. They recently made an iPhone-version at $99: http://www.b-hague.co.uk/hague_i_phone_mini_motion_cam_camcorder_stabilizer.htm

July 12, 2010 - 11:02 am

Sue Ore - LOVE IT!!! I’ve always said the same, it’s not about the camera, it’s about the photographer! I hate it when people ask me “What camera do you use?”
Of course I humour them and answer the question, but it is so not about the camera! The best camera in the world would be worse than an iphone if the photographer doesn’t know what they’re doing.
Again, love this. Thank you.

July 12, 2010 - 4:16 pm

Buller - Beautiful shots! You are an awesome photographer! Still, your point with customers not being pixel-needing; there are a few shots here with so much noise, no magazine would ever buy them. Secondly; you mention you have ready for viewing, RAW-failes… what camera did you get RAW- files from? Certainly not iPhone..? ;o)

Best Regards, Buller.

July 12, 2010 - 7:49 pm

DJ Kristin with Our DJ Rocks - Wow! This is incredible! I am a wedding DJ, but LOVE to take photos of friends and family… I have GOT to learn about lighting.

July 12, 2010 - 8:40 pm

hide - how nice shots!! Depends on creator, photographer ….

July 12, 2010 - 9:13 pm

felix mizioznikov - awesome video. Next time I get a wedding request and they ask me what camera I’m using I’ll tell them I will be using an iphone 4 with a 3gs as a backup.

July 12, 2010 - 10:16 pm

Matt and Katie | Photographers - Fantastic video and the whole concept/exercise is brilliantly executed. Thanks for taking the time to do it. Reading some of the comments I can’t help but feel the ‘take home lesson’ is getting lost in semantics and minutia.

One question … I couldn’t find it in the comments (forgive me if I’ve missed it) … You held up a print towards the end of the video … I’m curious as to how big you were able to print these images before the quality became an issue?

Good on you guys, super impressed.

July 13, 2010 - 12:25 am

Lee - The print is an 8×10. Obviously up close it isn’t as sharp as my pro gear shots but at arms length you have a hard time telling that it is pixelated.

July 13, 2010 - 7:15 am

david p crawford - pics look cool…. Hardly ever to do with the camera, more to do with the lens and of course lighting! This photo shoot elucidates that well I think.

July 13, 2010 - 8:19 am

joao bil - puta queo pariu!!!

July 13, 2010 - 9:55 am

Voicis - Nice video, but I don’t get it why you don’t like Olympus, did you ever shoot with Olympus E3 + top pro lenses?

July 13, 2010 - 3:01 pm

Kit - Creativity is all about the story, a good piano does not make you play like Motzart

July 13, 2010 - 8:22 pm
July 13, 2010 - 10:11 pm

CebuPhoto - very well executed, the lighting can be replaced with cheap flood lights while almost everyone is complaining how expensive the lighting was, if you we’re to think you can just replace it with a couple of alternatives

July 14, 2010 - 8:47 am

Whimsy Collective - @Lee Morris, WOW – love the video and explanation! You remind me of Chase Jarvis video blogs where he’s basically giving break down about his photo shoot. Two thumbs!

Curious, what iPhone App did you use? I have the iPhone 3G (before the 3GS).

July 14, 2010 - 11:08 am

Lee - I don’t hate Olympus… I have never even used one before. It was just a stupid joke. I picked on other cameras too but had to pull it for time.

July 14, 2010 - 2:27 pm

Ken Nickerson - I wanted to be a great golfer, so I bought the best, most expensive golf clubs. That “Tiger Guy” is * still * better than me. I see this trend amongst photographers, going latest and greatest with limited success. A great shot has so many more facets to it and certainly this piece proves the value of great lighting, models, make-up, style captured by a professional photographer. If your sitting around with a 5DMII or a D3 and you can’t get quality shots like these, it’s not the camera. ;>

Really enjoyed this piece, I love Hipstamatic on my iPhone, but will set-up some lights and give this a try for fun.

July 14, 2010 - 4:24 pm

Frank Marshal - You must be kidding me. These pictures look awful and to call them fashion. What about them is fashion? Is it because she has clothes on? I don’t see it. These pictures look amateurish and cheap. At best they could be use for a high school year book portrait session. What a disgrace to photography. Who ever picked these should be fired. Frank Marshal

July 14, 2010 - 4:38 pm

Lee - Calm down Frank. I am a wedding photographer, not a fashion photographer. I am sorry that I have disgraced the art of photography. I’ll fire myself when I get a chance.

July 15, 2010 - 2:51 am

Mike - These photos do look far superior to anything I’ve seen come from a phone. However they do not appear professional quality to me, and I suspect others think so because: (1) they are all human (face) subject, where the brain is trained to fill the gaps, (2) the background is removed and the clothing is monochromatic, and (3) the hazy lighting and texturing make the camera’s weaknesses appear as styling effects.

Now I don’t have any photography background, so I say this just as someone who thinks he can tell a good picture from a great one. But I can certainly see the limitations of resolution in the raw images. Also, I don’t think the light saturation does not look “real:” I’ve seen some pictures of people where it’s the same as if you are looking at them and these do not look like that. Along the same lines, the coloring does not look right. Again it’s hard to tell what is camera limitation and what is photographic style, but again I suspect you are covering for the camera’s weakness.

Again, these do look very good to have come from a phone. But your thesis should be this phone is much better than all others when it comes to taking photographs, not that you can take something approaching professional quality photographs with this device.

July 15, 2010 - 2:56 am

Lee - My point is not that the iPhone can take professional quality pictures or even that the iPhone is a good camera phone. My point is simply that your gear should not be a limiting factor in creating good pictures. It is possible to take “better” images with whatever you happen to have at the moment.

July 15, 2010 - 4:01 am

isis - I’m a professional photographer as well and I couldn’t agree more by the words you are not limited by your medium. Amazing photos. I just learned a bit from your lighting set up BTW. All I can say is your a beast for doing this and proving that it’s all in the eye and a little photoshop goes a long way. My question is simple…how does this translate to print? Did you have to higher the pixelation? I know it’s not possible to do that but I have seen photos taken with a Iphone and yours seem to be smoother and less grainy for print. Is that all the magic of photoshop?

July 15, 2010 - 4:09 am

isis - PS one more thing…to all of you who are arguing the quality and the colors…Be a little creative with your quality and colors. When you see an old photograph that has coffee stains or water stains or aging do you say “oh that looks like crap because look at the grain and the stains and the age…UGH” No it is what it is. Every camera has a different feel to it. I personally own 30 different cameras from all different times and they all take pictures completely different. I think people need to get out of this hole they are looking in when looking at photographs. A photograph is a moment in time. No matter what you capture it with it was there at that moment and that makes it completely unique. Photoshop helps but again that’s trying to get it out of its small constraints and open the color scheme to something else. Just my 2 cents.

July 15, 2010 - 8:02 am

Jalal - I don’t really get the point. When do we actually use the iPhone this way? How often do we take tons of lighting equipment with us and forget the SLR camera at home?

July 15, 2010 - 8:13 am

Jalal - Liked the whole project nevertheless.

July 15, 2010 - 9:45 am

Michael Eckley/Helsingborg/Sweden’ - Just phenomenal results. Thanks for proving once again, that it’s not necessarily the camera , but the creative mind behind the camera, that visualized the ‘impossible’.

July 15, 2010 - 12:29 pm

Cacauu - Perfect pictures. I like iPhones but i didn’t know i can take so good pictures with my iPhone! Can you please make a shooting with iPhone 4!

July 16, 2010 - 5:24 am

Dennison Uy - The images are grainy but they came out very nice. The raw images are actually very good by themselves. If the iPhone 3 can produce these images, I can’t wait to see what comes out of the iPhone 4!

July 17, 2010 - 10:43 am

Sweeper - Great vid – and thanks for reinforcing the point that great pics can come from modest resources. Besides the iPhone camera, the hint of MacGyver was also there with the shop floods in this vid. Now how many of us will ever admit that we actually tried this – well done!

July 17, 2010 - 4:48 pm

Jennifer - Omg. this is so INSPIRATIONAL :) AMAZING work and I just heard about this site TODAY. ha. Definitely, will add it to my Bookmarks ;)

July 17, 2010 - 9:17 pm

Daphne Isabelle - This video is amazing. I dont have an iPhone but Im definitely trying it on my blackberry. This is very educational & inspiring as well. Great job Lee Morris, Soltice Retouch, Olivia Price & of course the iPhone. ;))

July 18, 2010 - 2:13 am

mike - great video, great concept. Makes me want to use a rim light more often.

July 18, 2010 - 7:15 pm

albert kinng - that’s a complete LIE. If you need Photoshop any picture will look that amazing. I have a photo studio and most of the pics I ended delivering are taken not with my nikkon, but with a cheap Casio because the way it handle exterior light. A little bit of PS and there you have it. a GREAT picture.

July 19, 2010 - 3:16 pm

John - Just like “albert kinng” said – try doing the same thing without Photoshop (and the pro set of lights etc) and then you can make such a big fuss out of shooting with ipod or some other shitty camera. Now it’s just funny for people who know anything about photography and PS.

Nice try though

July 21, 2010 - 5:51 pm

Hans-Kristian - Very nice video!

July 22, 2010 - 3:14 pm

Rafael - Well they got really expensive light equipment, makeup staff, great models and designer clothing.

and if they want to print that pics, they can’t, because the iPhone has really low resolution.

July 22, 2010 - 5:40 pm

Andrea Belluso - Great to see someone else is experimenting with mobile phones as cameras. Well done!
I shoot fashion, beauty and advertising for a living but I also have a personal blog only made of pictures taken with my cell phone, no retouching, just as shot.
Would be great to hear what you think and I hope you don’t mind me writing the address to it: http://lensgrey.blogspot.com

Keep up the great work!

July 24, 2010 - 1:31 pm

Roland muller-suur - No question,good model, very good lighting, very good Photoshop afterwork, 3 megapixelcamera, displayed on small screens, very good results. As some others commented it would be intresting to see results without that flashy lighting equipment. Natural sun , natural cloudy sky, natural inside electrical lighting, how about that?
An interesting observation was the natural behavior of the model and the natural smiling, that’s also a good message of that video.
People who will buy the next iPhone with an improved camera should observe this video and apple should use it in their Advertising since it has a very important message.

July 24, 2010 - 3:31 pm

Drea Wood - I think its very inspiring, ignore those knocking what you did. Obviously a professional photographer wouldnt use an iphone to do a session, but I think your point behind this is to encourage other photographers they dont need all the latest and greatest to be successful!

So thank you! Very cool video :)

July 26, 2010 - 1:39 pm

Give me the 5D - Phones as professional cameras makes me want to punch a baby…it just like like using auto instead of manual… meaning the camera has more control over the image then you do, making it less your own. Buuuut what everrrrr people of today D: loose your creative in camera control for mobility…

July 26, 2010 - 11:46 pm

norule - i betcha can’t take a decent picture with the nokia xpress :(

July 27, 2010 - 11:05 am

care - Very inspiring! Makes me want to buy an iphone but i probably wont.

July 29, 2010 - 10:24 pm

Slava Slavik - That is awesome. Inspiring! I just bookmarked it.

July 31, 2010 - 12:18 am

tai - Amazing! The photos look awesome. I have an iphone and I love photography This truly makes me want to just try some shoots on my own. I also appreciate all the lighting direction. That was extremely helpful, and informative. Great Job!!

August 1, 2010 - 4:24 am

Andy Domondon - this is very inspiring and helpful to all aspiring amateur photogs. thanks to your team.

August 2, 2010 - 4:57 am

Larry Lim - awesome work! love the outcomes. Good to see that you dont need an expensive camera to take professional shots ;)

Keep up the good work!

August 2, 2010 - 3:46 pm

Amy Alford - Whoohoo! Finally someone proves what I’ve been saying for years! I’ve always said it doesn’t matter what camera a photographer shoots with…if they don’t have that “eye” they’ve got nothing! That was a phenomal shoot! Taught me so many things!

August 4, 2010 - 6:24 pm

Shann - First let me say that I love you Fstoppers I really do, the work you guys do is truly amazing but face it you’re still just resource photographers… Now you could prove everyone who thinks this way wrong, all you have to do is take away the 10,000 square foot studio, the professional model, the professional retoucher, the full team (hair, makeup, wardrobe, plus helpers) and the $50,000 light setup and then get shots that good with a Iphone…Oh wait!!!! without those resources you can’t.

August 5, 2010 - 12:53 am

David Josue - chingonas! it´s hard to believe that those pictures came out from an iphone. I have the oldest one the 3G. I´m totally doing some shoots in my next assignment. and let´s see how it turns down.

congrats on your blog, really amazing stuff

August 5, 2010 - 6:29 pm

Sharmonique - hey you photos are great.i also take iphone pics there not as professional but i know i have potential to take great pictures check out my pics on facebook. im only 17 but i love to take pics mostly exspceialy when i look hot so give me a call or chec out my pics on facebook i really wanna take some professional pics sometime.

August 6, 2010 - 10:23 am

Marco Correa - Awesome stuff here, I really love the lighting and quality of this session!

August 6, 2010 - 4:58 pm

Gail Morris - As a beginner with pics, this give me such hope to work with what I have – a Fuji Digital Camera. But I want to get a Ipad now. Your photos are some of the best I’ve seen. Photo shooting is a great tool for my artwork that I do in oils. Amazing what you’ve done, Lee.

August 9, 2010 - 4:51 am

Bob - Ha ha ha, the inferior quality of the Iphone is masked by the low resolution online. Unfortunately your lack of talent is not masked! You can buy an iphone app that will make your images look like old polaroids, perhaps that will lend you some ‘unique’ artistic merit?

August 12, 2010 - 12:22 am

Shannon Wimberly - Amazing, thrilling…. made me feel better today. Thanks.

August 12, 2010 - 12:18 pm

Susie - Bob…..you use too many DOUBLE NEGATIVES! No pun inteneded. The pics are great.

August 18, 2010 - 8:20 pm

Juan Carlos Ayala - Let me just say she’s stunning. Makes one forget about the actual purpose of the shoot (almost). I’d agree that one theoretically doesn’t need a top of the line camera to compose and shoot as this video shows – i.e. it’s not about the camera per se. Then again, the actual picture taking is only one element while lighting and post production are the other two. Digital photography has really been about lowering the barrier to entry and in balance, going for cheaper lighting and perhaps just doing the photoshop work in-house might have driven the whole point home.

Overall though, amazing effort and a clear example of what’s really important -i.e. not the actual camera itself.

August 19, 2010 - 6:27 am

Miawia123 - The 7th picture looks amazing. Its seemed to be very detailed and high quality and i think i would like to start taking some nice pictures like this as well!

August 23, 2010 - 2:18 pm

Jose Gomez - Being an iphone user and amateur photographer, I found this video inspirational. It really is all about just taking a good picture and not always the equipment you have. As all famous artists have said it’s not the brush or pencil it’s the hand moving it that makes a great image.

August 25, 2010 - 10:05 pm

Ross IEVLV8 - well there is proof you can take great shots with any camera, if you have heaps of money for a pro studio

i would submit my pics but they are all car pics and night shoots

August 30, 2010 - 5:03 am

Marvin Hagemeister - I love this video. Well done! Very inspirational and proofs that the camera is not the only thing photographers should matter about. Something which most photographers here in Germany seem to do.

August 31, 2010 - 2:20 pm

Camera - This shoot is actually showing that dozens of thousands of dollars we spent on toys is waste of money for 90% of studio photography. Yes, weddings and nature need megapixels and yes, sometimes we need to step back for longer lens, but 90% of the time 3 or 5 or whatever megapixels with good light is all you need.

Though, I suspect you were extra careful with make-up

September 2, 2010 - 4:49 am

Christina Mercury of SUPREMAS - woow these are absolutely amazing. It is soft but in a way that looks like it was done intentionally. I signed up on vimeo just to like this video. Great Job!

September 2, 2010 - 1:19 pm

Colin - An new iPhone will be more expensive than my Olympus E-620 with 14-42 kit, LOL~

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