Fstoppers Original Articles

I grew up as part of the generation of photographers that developed film (or had a lab develop it) and mounted photos in family albums. At the time, I would remember thinking it wasn't a particularly special exercise or the photos themselves weren't particularly amazing. But how many of you remember the feeling - often years later - of finding those same 'mundane' shots and nostalgically revisiting the past? Wasn't that a powerful and often wonderful feeling?

In our newest series, we're inviting you the viewer to ask a weekly question for the writers of Fstoppers. Each of our writers are also professional photographers, in a broad range of categories and styles. Many of them are among the best in their respected fields and have been working full time as a professional in their industry for years. So who better to ask photography questions to?

To kick off the series, we're asking each of our writers 'What is Commercial Photography?'.

Some people go through life and aren't sure how they can take their photography to the next level of giving back. There are many programs and non-profits such as Help Portrait and Operation: Love ReUnited, but nothing that you can say you did or created. Well these 16-year-old brothers decided they would do just that and create something worth remembering.

From time to time, we’re graced with a new product that completely changes our workflow and makes our lives as photographers a hundred times easier than it was before. However, this luxury isn’t always the case, and we’re sometimes graced with some of the most ridiculous products imaginable.

Ten thousand miles, ten cities on a coast to coast ramble in a 1977 vintage VW bus all for the sake of promoting photographic art. From April to June of this year, gallerist Jennifer Schwartz was behind the wheel of her microbus on a two-fold mission: to promote photographers and create collectors. Working with five photographers in each city on the tour, she orchestrated pop-up events and curbside photo exhibits designed to educate and engage communities regarding photographic art and the value of starting a collection.

Recently we saw a great post from Rich Meade listing off 34 ways to stay creative, well now I have my own to add as well, as a challenge to our readers - change it up!

Routine, in many ways is a good thing. It keeps you organized, makes sure everything is completed on time, and is usually a source of comfort/sanity for people with busy schedules, but it has its draw backs as well.

Photography is a dream career for many of us. The reality is, few of us can actually turn that into a full time career. We keep our regular 9-5 jobs to pay the bills and grab the odd photography gig here or there.

Every once in a while though, one of us will slip through the cracks and enjoy some moderate success. So much so, that it begins to interfere with that regular 9-5 job, and a decision must be made to transition from one career to another. Many aspiring photographers jump the gun and attempt to take on a full time career before they are actually ready. When that time comes for you here are 5 things to consider and help make sure it's the right move for you.

I hear that a lot.

It shoots out of the mouths and into my ears from bellyaching photographers and it clutters the mind while reading an on-line post somewhere.

If photography is dead, why do publications like Sports Illustrated, National Geographic and Wired magazine produce amazing images each and every month? Why do companies spend thousands and thousands of dollars to create images of their products?

Have you had trouble lighting reflective surfaces? If you were given a food like ceviche to style, would you know where to begin? In this post, I am going to show you how I styled and shot a scallop and peach ceviche recipe. Here is a little background on the shot. The recipe developer meant for this dish to be served at an outdoor entertaining event, and wanted to highlight the light refreshing nature of the dish. With this in mind, I chose lighting and props that would help communicate this. Here is how I created the shot.

Update: The featured video has been changed per request of the photographer that was featured in it. In summary the video showed the back of a photographer standing up in the middle of the aisle next to the front two rows shooting with a 70-200mm lens aiming at the bridal party. I saw this video (video replaced with dancing dog) posted up in a Facebook group I belong to by the amazing team of videographers over at Motivity Films.

When dealing with clients every little thing we do or don't do can affect whether or not they will refer us on to their friends or colleagues. The digital age not only helps us communicate and run our business but sometimes it is a hindrance to our ability to run a successful and personable business. Taking a step back and looking at the things you are doing currently and how they come across to your clients is your best form of action.

The hottest trend nowadays is Photoshop presets. Presets to mimic the look of films past, to add a bit of editorial edge to those mundane studio shots, or to just expedite the editing process. Many companies have come out with pre-packaged presets, treatments, and plugins to help users reach a new level of creativity.

Have you ever felt inadequate as a creative artist? Have you internally credited luck to your success rather than give yourself credit for the hard work you put in to get where you are today? Maybe you even just feel like a fake? All of this even though you have worked your ass off to become the successful artist you are today. I know I personally have felt this way on numerous occasions. It wasn't until photographer Sascha Reinking shared a post he got from Brian Friedman in a Facebook group that I realized there is a name for this condition.

I wrote recently about the importance of developing your own style. One of the worst things any creative professional can do is to get sucked into thinking about what work we should be doing or how we should be doing it. When was the last time you looked at someone else’s work and thought “Wow that’s really good. I really need to be doing something like that”? For me, it was earlier this morning. It’s totally normal and intuitive behavior.

Joey Wright is a swim and lifestyle photographer based in Florida. Despite only picking up a camera a few years ago, Joey is a already regular contributor to SI.com with clients ranging from Callaway Golf, the Atlanta Falcons and the Seminole Hard Rock Hotel & Casino and is recognized as a Wescott Top Pro. He's also really, really likable.

When you think of fashion photography, you typically think of women being the main subject. It's not without reason because female models typically dominate the fashion scene. When it comes to shooting male models in fashion, there's a lack of information out there for aspiring photographers. I reached out to my friend and colleague Chris Davis who was happy to share a few tips on shooting male models in specific.

When this post is published I will be on my way to Moscow, Russia somewhere above the North Atlantic Ocean. I have a couple of shoots booked with my regular clients there, and my relationships with those clients are so great and long-lasting that they inspired me to write this article.

Django Greenblatt-Seay and JJ Dreier joined together to form Tree Speed, self proclaimed as "A of couple of Mid-Western guys who spend vacation time traveling the country shooting time lapse photography."

Based out of Omaha, Nebraska, the duo recently took to the road and self produced a 10 day trip to Utah to create a series of time lapse videos. In order of appearance, the team shot in Latuda, Utah (a ghost town), Arches National Park, Canyonlands National Park, and Lake Oahe.

While on a kayaking trip in the Great Lakes, I stopped just after sunset to shoot some images on the beach. The sky was still bright and very saturated, while the sandy ground was losing light and getting dark in my exposures. My kit was small, and I had no graduated ND filter, but I came up with something that worked well in a pinch.

Restaurant's interiors can be just as beautiful and recognizable as the dishes that they create. When shooting a dish, you may want to include some of a restaurant's interior elements in the shot. These can be chairs, walls, light fixtures, or anything else that shows off the restaurant's character. To do this, you will need to be able to balance the light you are creating with a flash and the ambient light in the restaurant. Here is a look at how I did this on a recent assignment involving a burger and beer.

In the last few years, video-sharing sites like YouTube have become a marketer’s best friend.

These sites offer the opportunity to disguise advertisements as pure entertainment. As more people recognize the marketing opportunity, getting exposure becomes more difficult. Video producers are constantly scrambling to stay relevant and unique.

Alright, So you've made it past the hard part, making contact and getting the ok from the agency to work with their talent (As discussed in Part 1). Now what? Well now you book your first model!

Yesterday a colleague Pratik Naik posted a gif of an interesting phenomenon, which coincidently illustrates an issue I have been having (at least it appears to be). When you shoot a job with thousands of images it’s sometimes paramount to quickly view and flag or pick the good ones. Some people even start with quickly rejecting the bad ones. This .gif is a good reason why you shouldn’t start with deleting the bad ones.

Photography is the perfect counterpart to road travel. On a mission that seems to blend aspects of Ken Kesey, Robert Frank and Matthew Brady, fine art photographer Anton Orlov is traveling across the United States in a school bus doing wet plate collodion photography. You might’ve seen his Kickstarter video in 2011 that involved retrofitting a school bus into a mobile darkroom nicknamed “The Photo Palace.”

Wolfe Air is a company that specializes in creating air to air footage for airlines, big-budget movie productions, the military, and private commercial clients, and they recently released their updated reel, which is absolutely mindblowing. Not many people think about what might go into these shots, so as the Fstoppers designated aviation photography dork, I've decided to write up a reader's digest version of how they're made.

A few years ago when I was still new to the world of beauty photography and digital photo retouching, I prided myself on the ability to "fix it later in Photoshop." I would welcome retouching challenges as I was still learning, but things changed forever after I started working with professional teams and shooting for commercial clients.

There are a few unarguable reasons for getting it right in camera.

So you know your business inside and out and your image quality is top notch, but there's always room for improvement. A factor that many people overlook is the experience that a client has when they work with them, being on one side of the operations gives you a very different perspective and because of this you could be overlooking little important details that make the world of difference. I've been working as a full time commercial photographer for a year now, and in that time I've learned a lot from not only my own client interactions, but the other businesses I've worked with as well.

You've all seen these images. It's the knob-and-hanger set up that has become the signature style for many kids retail sites such as Zulily. What you do not see, however, are all the tools that go into creating these minimalist images. The bulk of my work as a commercial photographer is with product, one of which is children's clothing for sites like Zulily, so let me give you a sneak peek into my personal tool bag that I could not work without.

When calling ourselves artists, we also inherently accept the title of “story teller”. We each use different mediums, but our goals are ultimately the same: Creating memorable and engaging content. We use art to tell stories in beautiful and unique ways, which in turn helps connect us together.

Recently, Julia Kuzmenko has been putting together a wonderful tutorial on how to read lighting in photography to help better understand different lighting concepts (Seriously, read Part 1 and Part 2). Applying these to photos, you can reverse engineer different lighting diagrams. However, using these concepts in your everyday life will allow you to give you a much better understanding of lighting techniques as well.

The music we use in our work, whether for videos or slide shows for stills images, is an integral part of the narrative and story we are trying tell. The genre, artist and music track we choose, sets the tone for the entire story we wish to tell. I treat music as the keystone that underpins the visual story of a BTS video, commercial work, documentary piece or creative editorial shoot that I am working on.

If you are into photographing people, the idea of working with professionals has probably been on the agenda at some point in your career. Whether an editorial photographer, fashion and beauty shooter, or just someone who likes creating awesome fantasy composites, the use of professional models will invariably improve your work. So how do we go about working with these gatekeepers of the people photography industry?

I'm glad you asked!

The biggest mistake I see when reading a photographer’s blog is the choice of words used in blog page titles. The words you choose may be keeping your blog invisible to the world forever. It's not necessarily a "mistake" but typically not the optimal choice of words for search engines.

How important is it to have a graphic tablet and do I really need it? This is a question that I get asked quite often and wanted to elaborate on it. It may be that you've never tried one or perhaps you never got used to it and did not like the experience. Is that normal and how imperative is it that you get used to using one?

A few months ago, wedding photographer and Fstoppers writer, Trevor Dayley made a post about his favorite thing in his camera bag. Spoiler - it was a tilt shift lens, and the work he was able to produce with it made for some interesting and beautiful wedding and engagement photos. However, Trevor and I shoot entirely different styles, so what's my favorite thing in my camera bag?

This is the second part of the article on how to learn to "read" lighting in photography. If you haven't read the first part yet, please start here: How To "Read" Light In Photography - Part 1.

And for those of you who have been waiting for the second part, let's jump right back in and see what other cues we can use to breakdown lighting in other photographers' work.

Recently, fellow Fstoppers writer/astounding editor Pratik Naik posted a status on Facebook asking what people's editing routines were, you can read the discussion that followed here. With his permission I've decided to spin this off into a post, and offer some suggestions for our readers facing hours of repetitive retouching in their future. I'm writing from the perspective of a photographer, but I'm sure many if not all of these will carry over into the video world as well. Note that these aren't in any particular order.

There are many factors to success in the creative industry. Of course a big chunk of it has to do with the quality of the work, but we know quality isn’t the only factor to being successful as a photographer, otherwise, there would be a lot more of us. Yet most photographers put all their efforts into developing their technical or artistic abilities and leave the entire business chunk untouched.

It's been about two years since Facebook introduced their timelines, and a short while after that, pages were forced to conform. To this day, people still mention that they wish they had their old Facebook page back. Here are a few different tips on how to get the most out of the Facebook Timeline system for business pages.

We can often get swept up in the world of digital video. Topics like 'What it will mean for the future of photography when we can pull stills from video?' occupy a lot of time and thinking.

Discussion like this is relevant but I sometimes think we miss the most important element of all. The single biggest contributor towards great video is actually making sure we understand what it is that makes a great still image in the first place. To go faster, we should actually slow down. Maybe even stop.

If there’s one thing we know about Robin Thicke, it’s that he recently put out a VERY controversial music video, and he’s taking over the radio waves with this sexy song! To many people he’s an overnight success, but he’s been in the business for over 13 years! How can you become an “overnight success” like him?

Facebook changed up their News Feed algorithm again in an effort to constantly improve our experience on the site. Their goal is for us to spend as much time as possible on Facebook and in an effort to keep us there they will now be featuring the most highly ranked posts first in our news feed followed by those with less engagement. What does that mean to all of us? In short, it means if you post something boring it now has even less of a chance of being seen. Let me explain.

Just about every week I hear of another photographer who is crying for help on a private Facebook group because they lost the photos from a shoot. Either their compact flash memory card went corrupt, they deleted the images on accident or they lost the memory card full of photos entirely. Here are 9.5 tips that I have used over the years that have made sure my compact flash cards stay healthy and safe.

There are many great photography books out there but this is a list of five of my all-time favorites, the ones routinely jockeying for space on my nightstand even though I’ve read or pawed through them numerous times. Each is a continual source of inspiration and provides welcome insight into the thought-process behind successful imagemaking at the highest level.

A few weeks ago, I flew to Los Angeles to shoot a commercial project for Mitsubishi. They had a custom Outlander built by RIDES Magazine and were in need of press shots. Studio shooting can be among the most challenging of all types of photography, but with a little patience and some care, its really not that difficult. Here's how we did it.

As my wedding business grows, the need to be organized is key. I have recently begun using Trello to organize and track my photography workflow. From the first inquiry email to the final package delivery, I have created a checklist and boards to keep business on track and on time.

“Dress for the job you want, not the job you have”. I’m sure we’ve all heard this saying at one point in our lives. Even though I never took the advice (In your face Mom!) it can easily be reworked into something I firmly believe. “Film for the job you want, not the job you have”.

As photographers and videographers we often obsess over our cameras, lenses, stands, lights, etc. But often times, the most important tool in your bag is from the hardware store, something that allows you to temporarily fix an unexpected situation, whether it's a gear failure, or the need to fix something in an awkward space. Here are 10 items (in no particular order) that I recommend.

One of the first very important skills I acquired in my Australian Photography course was the ability to breakdown lighting and determine approximate camera settings in images taken by other photographers. If you understand how the direction of light and its degree of diffusion are controlled and how they affect images, it should be easy for you to train yourself to "read" lighting in the images you see in magazines, on billboards and in your favorite photographers’ portfolios.

Where we’re going, we don’t have roads. The North Face sent photographer Celin Serbo on assignment to an area near Canyonlands National Park to capture stills of Alex Honnold, Daniel Woods, and Matt Segal establishing new climbs in a place called Labyrinth Canyon. In this post, Celin reveals the challenges of shooting a 10 day expedition, and shares his amazing images.