by
Lee Morris
Motorola Zoom Commercial BTS With Amazing Moving Sets
Telstra, an Australian wireless carrier, recently produced an ad for the Motorola Zoom tablet. Instead of creating everything with computers in post, the team created most of the moving sets by hand. The question then becomes; was their effort worth it? Can consumers even tell that much of this is real or does the average person consider everything to be fake these days? Although this was an amazing accomplishment, I'm not sure it was worth the extra effort.