When teaching workshops and talking to other photographers, I’m constantly asked how I market myself to gain more exposure and business. While there are no surefire ways to insure your success when it comes to marketing, I have found four really unconventional ways to better market myself.
Articles written by Zach Sutton
Last month, Apple announced that they were ceasing development of the beloved Apple Aperture. While the software is still usable and available for purchase and download, it has a timeline on how long it will work, as new camera profiles will no longer be supported. Fortunately, Adobe has made the transition a little easier, with a simple transition guide.
Pentax has had a long fall in the industry since the digital era of photography. Once a major player in the film industry, Pentax now only touches on about 6% of the entire DSLR market and under 2% when you account all digital camera purchases in the last few years. But they did get one thing right, and that is the Gunmetal-Grey Pentax K-3 Prestige Edition.
Being a member of the media has a set number of luxuries. One of those being, working with Adobe and getting early access of products, and exclusive news. Thanks to Adobe, I used Creative Cloud for an entire year free by attending a media exclusive Adobe event back in the summer of 2013. However, since I've started paying for it a month ago, my frustrations have hit an all time high.
Doug Gordon is a prevailing photographer and educator in the photography community. Whether you recognize his name or not, you've probably seen him on stages for just about every photo expo in the last five years. Through his industry connections, Doug has found a lot of success in his career, but what many don't know, is that he has stirred up a lot of controversy through plagiarism and deceitfulness.
Yesterday, Canon and Microsoft agreed to terms on a cross-licensing agreement on each of their highly valued patent portfolios. This now means that Canon and Microsoft are able to use each others patents easily, allowing innovation and new products between the two of them to be released much quicker than before, but what does this mean for the photography community?
It's no secret that the majority of the photography and art community tends to lean towards Apple for many of their services. Google is hoping to convert a few of us with the announcement of Android 5.0 L this past weekend. Adding RAW support, full manual controls, and any other features to the camera system might make Android the best option for photographers everywhere.
This past week I've been sleep deprived, socially inactive, and holding a camera in my hands for more than I ever have in my entire life. You see, this past week I've been working with RGG EDU to film my first tutorial series to go on sale at the Fstoppers store this summer. Though learning a lot about my own work and process, I think I learned the most when I used a rented PhaseOne IQ250 system for one of my shoots.
Alien Skin Exposure 6 was announced last month and previous versions are considered some of the best plugins available according to both myself and Lee Morris. Well, yesterday Exposure 6 was released and they were kind enough to give me a beta copy to use for the last few weeks, so I wanted to share with you my top 5 favorite features from the version of the highly functional software.
Released this past weekend, Britain's Sunday Times Magazine pays tribute to some of the most iconic and powerful photos from the last century in a short video they've entitled "Photojournalism." The simple two minute video creatively adds motion to the images, in an attempt to bring back the feelings and emotion the photographers were facing during the time these powerful images were captured.
B&H Photo is having a huge sale on Nikon gear, with up to $480 in savings per lens when bundled with a camera body. If you're looking to upgrade your Nikon camera gear, now might just be the time to do it. B&H Photo is also offering huge discounts on the Zeiss Touit Lenses for the Fujifilm and Sony mirrorless mounts when bundled together. The Zeiss 32mm Touit in particular was reviewed quite highly by Fstoppers last year.
As photographers, we’re constantly re-crafting our portfolios, building new work, and (hopefully) growing as artists. Along the way, many of us will face challenges, get burnt out on locations, and ultimately feel in a rut. Through time and education, we invest so much into our portfolios, however the best advice I can give is to invest financially too.
Between the dawn of the digital age of photography and services like Instagram, more and more people are trying their hand at photography. Whether you’re looking to be the next Ansel Adams, or just looking to take a few nice photos of your kids and loved ones, there are a few things that you NEED to look out for when getting started in photography.
Just the other day, Canon announced the 16-35mm f/4L IS lens. The general announcement was left with confusion, anger, annoyance and felt an awful lot like when Canon announced the unnecessary 24-70mm f/4 IS back in 2012. Between these announcements and others much like it, as well as general quietness on announcing an updated 50mm lens, we have to ask...What’s the problem, Canon?
Announced tonight, Canon adds the 16-35mm f/4L IS to it's prestigious L series line of lenses. With an Optical Image Stabilizer system, the 16-35mm f/4 IS adds up to 4 stops of correction for great performance, even in low light. While this announcement is exciting for many of us, it also has many of us scratching our heads in confusion.
From time to time, we show of some behind the scenes videos of popular movies and TV shows that highlight the hard work done behind the camera to make the stories come alive. However, rarely do we get to see a side by side comparison of a visual effect heavy movie such as Final Destination 5, showing us all the hard work that is done to seamlessly create exciting moments on a budget.
I've reviewed BlogStomp in the past, and decided it was a tool that all photographers should be using to create simple and beautiful collages. Announced today from the same team is AlbumStomp, containing all the features you've come to love from BlogStomp, but for the use of creating brilliantly beautiful and simple photo albums for your clients.
Back in July, I reviewed Alien Skin Exposure 5, and decided it was one of the best Photoshop plugins for photographers to date. With its gorgeous film presets and full customization of every tool imaginable, Alien Skin seemed to be miles ahead of the competition, making a system that works well for both the beginner and seasoned pro. This morning, Alien Skin announced the followup to their flagship plugin, with Exposure 6.
The much anticipated Panasonic Lumix GH4 has finally reached the store shelves today and is available for order. We've talked about this camera in the past, and impressed with it's 4K video capabilities, but more so on the fact that it's 10-bit 4:2:2 recording at the same resolution. At the reasonable price point of $1,698, the Panasonic GH4 may be the best camera choice available for videographers on a budget.