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Zach Sutton
Los Angeles, CA
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Articles written by Zach Sutton

How to Successfully Pre-Produce a Photoshoot

How to Successfully Pre-Produce a Photoshoot

Looking on photography groups and forums, you'll quickly find a reoccurring problem among photographers. No Call, No Shows. It’s going to happen regardless of your location and the seriousness of the industry, and security deposits sometimes scare clients away all together. So how do you counteract this and ensure that your talent and team are timely, and even show up?

How I Doubled My Business In Six Months

How I Doubled My Business In Six Months

Running a photography business is hard work. As many of you know, it's usually more pencil pushing and email writing than standing behind a camera taking photos. With it being among the art community, it's incredibly easy to find excuses on why your business isn't reaching its full potential. But is it your business thats lacking, or your motivation?

How Can We Kill The MegaPixel War?

How Can We Kill The MegaPixel War?

Since the dawn of digital cameras, the megapixel has been the one stat that camera manufacturers and uneducated consumers identified with quality. Sure, back in 2003, the difference between 1.3MP and 3MP was astounding, but in recent years, its became much more arbitrary. With phones like the Nokia Lumia 1020 sporting a 40+MP sensor, is the war back upon us? If so, how can we kill it?

Behind the Scenes Look Into My Commercial / Fashion Photo Session

Behind the Scenes Look Into My Commercial / Fashion Photo Session

A single photograph from a photography session barely shows you all the planning and execution that goes into a photoshoot. Dozens of ideas, shooting styles and concepts often come into play in the pre production, not to mention the hours that can be spent in post production as well. As a result, I decided to give you all a breakdown of my recent photoshoot with good friend and model, Harmony.

Fstoppers Reviews the Zeiss 32mm f/1.8 Touit Lens

Fstoppers Reviews the Zeiss 32mm f/1.8 Touit Lens

Carl Zeiss (Now just named Zeiss) has always been considered the premium brand for lenses in the photography industry. With their high ticket price and extreme build quality, Zeiss had always been reserved to the biggest (and richest) names in the industry. Well now they're trying to maintain that brand image, while moving into the mirrorless systems industry. But how does their latest 32mm f/1.8 lens hold up?

Behind The Scenes Look into World War Z’s Special Effects

Behind The Scenes Look into World War Z’s Special Effects

The summer zombie blockbuster film ‘World War Z’ starring Brad Pitt was rolled out to theatres everywhere a couple weeks ago, and showed the world some of the most in-depth special effects used to date. Hordes of tens of thousands of zombies showed us, perhaps, a realistic view of what the surely impending zombie apocalypse would really look like. Now they want to show us how it was done.

Nikon Looking to Change the Concept of Cameras

Nikon Looking to Change the Concept of Cameras

We're embarking on some frightful times for camera manufactures everywhere. With stats showing that the Apple iPhone being the most popular camera used today, and Canon/Nikon/Sony producing virtually none of the camera phones components, they must come up with new ideas to win back the industry from Apple and Samsung. Nikon is looking to recapture the market, and plans for some exciting news in the future.

New Mac Pro Design Gets The Photoshop Treatment

New Mac Pro Design Gets The Photoshop Treatment

Apple Computers has become the staple for photographers, videographers, and graphic designers everywhere (Stay strong, PC friends). In their recent press conference, Apple unveiled the new Mac Pro, and the design was considered eccentric to say the least. It didn't take long before the Photoshop users of the world to get their hands on the images, which make for some pretty hilarious results.

Adobe Photoshop CC is Now Available For Download

Adobe Photoshop CC is Now Available For Download

A few weeks after the announcement of Photoshop CC (Creative Cloud) at Adobe Max, Adobe has finally made the newest installment of the Photoshop series available to the general public. If you've already adapted to the Creative Cloud service, you should be getting your notification for the update any second now, if you haven't already. For those resisting the cloud, this software is not available for you.

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