BTS of How Apple’s Product Photographer Makes the iPhone Ad Perfect
The photography for Apple’s products have become an iconic style that virtually every other technology company has tried to emulate. In a recent interview with The Verge, Apple’s product photographer Peter Belanger takes us through the steps to make such an simplistic photograph come to life, using some of the most complex lighting setups imaginable.
In the interview, Peter Belanger tells us of his history as a product photographer in San Francisco, and what it feels like to be the man behind some of the most recognizable product photography in history, without the world knowing your name. In the walkthrough of his day photographing iPads and iPhones for a living, Peter explains the process of getting those iconic shots.
“The team at Apple always has a really well developed shot list and sketches of what they need. I work with their talented art directors to translate those sketches into photos. We start by getting the position of the product and then move forward on lighting. Because Apple products have such carefully selected materials it is incredibly important to light the product in a way that will showcase the various materials accurately.” Peter states.
But simply watching the behind the scenes video above will show you all the hard work that goes into such a project. Click here to see the full interview with The Verge.