Polaroid has announced the Now+, an instant camera that gives users a new level of control through its Bluetooth connection to an app on your smartphone.
Available in black, blue, and white, the Polaroid Now+ I-Type Instant camera has been launched at $149.99 or $194.99 if you choose to add three packs of instant film. Unlike previous cameras, the Now+ gives you the option of additional control via an app that provides access to features such as aperture priority, long exposures, double exposures, and a fully manual mode.
The camera itself retains a classic design and refreshing lack of buttons, while the app allows users far more options. The camera also ships with a set of five “experimental” color filters — starburst, red vignette, orange, blue, and yellow — for more creative options.
Polaroid’s name was once synonymous with instant photography, but not long after a failed attempt at instant video, the company’s fortunes waned as the world moved into the digital era. For a fascinating insight into its evolution, bankruptcy, and new ownership, be sure to check out this short documentary.
Will be ordering one of Polaroid’s new cameras? Let us know in the comments below.
I bought one and already processed the return after burning through a cartridge of film and not getting any decent photos.
The app is buggy and doesn't maintain a connection to the camera so you end up having to restart the app or turn the camera off and on. Also while I'm aware that the polaroid style of photos have a vintage look, I wasn't able to get any indoor photos at all to come out (all dark, with flash) and the outdoor pics were completely washed out. I followed all the instructions for protecting the image from light while developing so it wasn't that. The whole experience made me feel like I spent 200 bucks on a child's toy.