I know what you wanted when you clicked this article — the same thing I did when I clicked the video: the name of the lens. Well, there is a series and they are DZOFilm PAVO anamorphic lenses. There is a 100mm, 75mm, 55mm, 40mm, 32mm, and 28mm, and in case you resisted clicking that link, I'll let you know right now: they're expensive. Each lens is $5,499 and has interchangeable PL/EF mounts.
The look is about as polarizing as you can get; you'll see some worship the swirly bokeh like mana from the gods, and some will claim it's nauseating and vile. Not to mention the many people who are completely indifferent to its charms. I'm somewhere between mana and indifferent; I'm not going to spend $5,499 on one — that's for sure — because I doubt I'd put it to use often enough and I also think the effect isn't far off being replicated accurately in post, but I do want one. I'd love to break it out during a particularly creative and open project.
What do you make of this series of lenses? Are you interested?
Obviously not at that price per lens, I could never justify it. The problem with these lenses, to create the swirly effect, you have to use the lenses wide open which doesn't make for great videos if used all of the time. I usually stop down lenses a lot for video to allow more room for people to move and to stop the background being totally blurred out. The blurry bokeh effect really doesn't look great to me on video. It's just bokeh porn for the filmmakers.