Makeup Ads Banned in UK for Too Much Photoshop
I just read on PetaPixel that the “Advertising Standards Authority, the ad industry watchdog in the UK, has banned an advertisement by Lancome featuring Julia Roberts for being misleading, stating that the flawless skin seen in the photo was too good to be true.”
I’m curious to know how fellow photographers and retouchers feel about standards and regulations governing our practices where advertising is concerned. How would it effect the way we do our jobs or how we look at things aesthetically, creatively and socially?
“The spread, shot by Mario Testino, shows 43-year-old Roberts glowing and fresh-faced, the result of having used Lancome’s Teint Miracle foundation. The ad claims the foundation ‘recreates the aura of perfect skin.’”
“The ad authority also went after the cosmetics company for altering photos of natural beauty Christy Turlington in an ad for Maybelline’s The Eraser foundation, which contrasts parts of the model’s face covered in foundation to parts left untouched.”
I understand that their primary concern centers around exagerated product claims but I can’t help but feel there is the deeper issue here, concerning the unrealistic perception of health and beauty that advertisers and the media places on people. Would it be such a bad thing if we had someone looking over our shoulders while we did post production, going, “tsk tsk tsk”?
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