Ralph Lauren’s Runway Event Goes 4D
The other day I came across a popular video on Vimeo right now that featured an amazing new projection technique hitting large buildings across the world. The art is called 3D Projection Mapping and the effect is really cool. By creating 3D graphic models and merging it with video and stills shot on green screen, these artists are able to project dynamic sequences onto buildings in a way that makes them come to life. Everyone from Samsung, Adidas, and Toyota have used 3D projection mapping for advertising, and the results are spectacular. Ralph Lauren recently created a 3D Projection Map sequence for their 10 years of digital innovation runway show in NYC, and they filmed a great behind the scenes video. The second video is the final event and below it are several other interesting videos from other companies.
TOYOTA: 3D Projection Mapping on a Auris Hyrbrid
SAMSUNG: First Projection Mapping at the Beurs van Berlage in Amsterdam