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              Sony’s Eye Candy: Photography, Video, and Design

              While browsing Creative Motion Design’s blog I came across an eye catching ad for Sony’s Bravia series of HDTVs. The complete video directed by Superfad had elements of slow motion, CGI effects, graphic design, animation, and photography. Luckily the good people over Hype Communications put together a make of video on how Superfad and the entire creative team was able to piece together this amazing Sony marketing ad. The first video is the making of “Eye Candy” and the second video is the final completed piece.

              Behind the Scenes:

              Final Video:

              March 8, 2011
              Patrick Hall
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              Commercial
              Composite
              Video
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              • Bruce

                Thanks, that’s inspiring

              • http://SuliteanuPhotography.com Andrew

                I’m not exactly sure what this is, but it’s pretty freaking sweet.

              • http://www.staehrphoto.dk Christian Stæhr

                The two scenes are inspiring. It gives me a lot of new thoughts and ideas!! Thank you very much for sharing !!

              • Zak shelhamer

                This makes me feel not so smart.

              • http://www.donniebelldesign.com/ Donnie Bell Design

                Not a lot to latch onto in terms of specifics, but very cool visuals.

              • http://www.jaysenturner.com Jaysen Turner

                I like the tilt at the 2:00 mark. Great work.

              • Steven Cook

                Very nice work.

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