• Originals
    • Categories
      • Gear
        • Forum
          • Picture of the Day
            • Contests
              • More
                • FS Gear Guide
                • Fstoppers T-shirts
              • Home
              • Advertise
              • Meet the Writers
              • Submit Content
              • Contact

              Sony’s Eye Candy: Photography, Video, and Design

              While browsing Creative Motion Design’s blog I came across an eye catching ad for Sony’s Bravia series of HDTVs. The complete video directed by Superfad had elements of slow motion, CGI effects, graphic design, animation, and photography. Luckily the good people over Hype Communications put together a make of video on how Superfad and the entire creative team was able to piece together this amazing Sony marketing ad. The first video is the making of “Eye Candy” and the second video is the final completed piece.

              Behind the Scenes:

              Final Video:

              March 8, 2011
              Patrick Hall
              Tweet
              Commercial
              Composite
              Video
              « How To Suspend Your Model From Wires In The Studio
              Fstoppers Original: The Stolen Scream »
              • Bruce

                Thanks, that’s inspiring

              • http://SuliteanuPhotography.com Andrew

                I’m not exactly sure what this is, but it’s pretty freaking sweet.

              • http://www.staehrphoto.dk Christian Stæhr

                The two scenes are inspiring. It gives me a lot of new thoughts and ideas!! Thank you very much for sharing !!

              • Zak shelhamer

                This makes me feel not so smart.

              • http://www.donniebelldesign.com/ Donnie Bell Design

                Not a lot to latch onto in terms of specifics, but very cool visuals.

              • http://www.jaysenturner.com Jaysen Turner

                I like the tilt at the 2:00 mark. Great work.

              • Steven Cook

                Very nice work.

              • Connect with Fstoppers
                Follow @Fstoppers
              • Fstoppers Originals
                • Popular Articles
                • The Private Lives of Strippers NSFW
                • What A Week Of Groceries Looks Like Around The World
                • Life in the Future with Google Glass
                • How a Photographer Captured His Own Marriage Proposal
                • How Editorial Photographer GL Wood Edits Without Photoshop
                • Simple, Two Strobe Food Tutorial
                • List: Top Ten Best Movies about Photography
                • Sounds of the Shutter
                • Categories
                • The Fstoppers Perspective on Product Reviews: What to Expect
                • Cat Beards: The Latest Funny Photo Trend Involving Cats
                • Jeff Bridges Honored for His Photography
                • Brad Pitt Photographs Angelina Jolie: Results Are Impressive
                • Do You Have Enough Gear to be a Professional?
              • Recent Comments
                • kimberly caballero said "open a can and there ya go"....really?? thats gross. your poor. bildren due to your laziness. thabks for »
                • kimberly caballero said Its called mom and dad have to stay up late one.night a week and prepare fresh meals to freeze to be use »
                • kimberly caballero said Ummm...i have lived in peru with my 3 small children for the past 4 years.we just came back to the states »
                • kimberly caballero said VERY UNTRUE!!! poor people in the u.s.a. eat better(or have the option) to eat (most likely) just as well »
                • kimberly caballero said it is a shame when i see MANY americans taking advantage of the food stamp program....they dont offer tha »
                • Josh R. said As far as I can tell you are right, the 35L isn't weather sealed. »
                • Kevin Younger said From what I've been told the the 35 L isn't weather sealed. That could be wrong. »
                • Chris Rogers said I have to drive past this every day. it's so sad. hard to keep your eyes on the road too :( »
              • Support Fstoppers
                 current nikon rebates deals
              • FS Originals
              • How Editorial Photographer GL Wood Edits Without Photoshop
              • Simple, Two Strobe Food Tutorial
              • List: Top Ten Best Movies about Photography
              • My Top 8 Pieces Of Gear For Shooting Run And Gun Video On A DSLR
              • Canon Photographers Biggest Secret Exposed
              • Categories
              • Commercial
              • Video
              • Gear
              • Location
              • Strobe Light
              • Contests
              • Win a 30x40 Print
              • Alien Skin Retouch Contest
              • Win the Art Behind the Headshot
              • Black Rapid Contest
              • Win a Lowepro Bag
              • Random Posts
              • [Humor] Conan O’Brien Editors Rave About Adobe Premiere
              • [News] Canon Cinema EOS 1D, C100, and C500 Coming Soon?
              • Nikon Coolpix A and D7100 Discounted Before Pre-Orders Hit Shelves
              • We Can Explain: An Educational Ad Campaign
              • Photography Business Makeover Workshop with Jasmine Star : Part 3
              • Picture of the Day
              • A View From Above
              • Sleeping Titan
              • Cyclist
              • Ferris Wheel
              • Cloudbreak
              • Home
              • Advertise
              • Meet the Writers
              • Submit Content
              • Contact
              • Sitemap
              © Fstoppers
              Made by Novum