Speedo Outlines A Complete Ad Campaign

I’m always interested in underwater photoshoots because I’ve failed miserably trying to do my own underwater shoots in the past. I was happy when I came across this video created by Speedo where they show you exactly how they came up for their new 2010 print ad campaign. It’s a shame they don’t showcase photographer Martin Brent more than they do but they do a great job showing how the idea was first created and the process of going from idea to final rendering.

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Commercial
Underwater
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  • http://sebastiankubatz.de Sebastian Kubatz

    really cool underwater studio… thanks for sharing this video

  • http://www.vin.my Vin Lim

    very cool.. and well illustrated work. loving it!

  • http://blog.lloydkbarnes.com Lloyd

    Very interesting – I’d love to do an underwater shoot there!

  • http://Www.pixelclash.com Adam

    Awesome video!

  • http://www.donniebelldesign.com Donnie Bell Design

    I saw this on Chase Jarvis’ website as well. Pinewood studios is a pretty sweet place to do something like this.

  • http://www.bruerphotography.com Shane

    Very cool stuff! Thanks for sharing…

  • Simon

    Very funny how the very next blog post right after this one on my rss list is from Chase Jarvis talking about the making of the Speedo ad campaign ! lol

  • http://www.patrickhallweddings.com Patrick Hall Admin

    Yeah Chase knows what’s up! It’s a big step for FS when CJ is dropping our name; this whole online community thing is pretty much working out now :)

  • Harry Pehkonen

    Very nicely done! I enjoyed seeing what the illustrator was able to add to the result. I loved the scene of the SCUBA diver putting away the lights in the end.

  • zack hughes

    im really really interested in knowing how they strobed under water!

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