Latest figures of year-on-year sales released by Japanese website BCN show that for the first time, Sony is the market share leader in Japan when it comes to full-frame cameras, knocking Canon from the top spot.
As reported by Canon Watch, the figures show that based on sales between November 2018 and October 2019, Sony has improved its share of the market from 31.6% to 38%. This pushes Canon into second place, down to 36% from 37.8% the previous year.
While this is certainly a significant development and keeps Sony on track for its goal of dominating the camera industry by 2021, it’s worth noting that full-frame unit sales are only a small percentage when looking at all full-frame and APS-C DSLR and mirrorless camera sales — just over 10%.
These figures come at a time when Canon and Nikon’s first forays into mirrorless cameras are barely a year old, and truly flagship models are yet to appear. One might expect these figures to change considerably in a year’s time when more firmware updates have been delivered, making Canon and Nikon more appealing, and new models have been brought to market.
Many photographers moved from Canon to Sony because of the potential to adapt lenses, but while this was to Sony’s advantage, it might also mean that customers can switch back just as readily.
What are your thoughts? Will Sony's position continue to expand or will Canon and Nikon stage a comeback over the next 12 months? Leave a comment below.