A few weeks ago, I was preparing a talk about marketing for photographers when I found myself doing some math on my Instagram account. Like most photographers, I have made social media part of my weekly routine. I create content, respond to comments and messages, post recent work, and generally try to keep the account active. When I sat down and estimated how much time I spend on Instagram, I came up with roughly six hours a week. At first, that didn't feel particularly significant.

Brandon Woelfel, a New York-based portrait photographer and newly appointed Nikon ambassador, became known through constant experimentation with lo-fi props and effects posted daily on social media. His consistent behind-the-scenes posts amassed two million followers on Instagram and a reputation for dreamy, otherworldly images. Here he dishes on what he wishes he'd done differently, team building, and on letting embarrassment hold you back.

Most people reach for a wide angle the moment they step into a city center, cramming as much of the skyline into the frame as they can. A long telephoto flips that instinct, letting you pull out single details and stack layers of a city in ways a 24mm never could.

Most photographers reach a point where making technically better pictures no longer changes much. The camera works, your technique is solid, and the world starts to look familiar. One way out has little to do with photography. Time spent with modern painting changes what you notice before you press the shutter by exposing decisions the camera normally makes for you without asking.

One of the greatest surprises photography has given me has almost never arrived while I was out walking with a camera. It has arrived afterward, sometimes the same evening, sometimes months later, when I have found myself looking at a photograph I believed I already understood and suddenly noticed something that had escaped me completely while I was making it.

You come home from a shoot with hundreds of frames of a great subject and every one of them feels flat. The fix usually comes down to two things you can control on location, and neither requires new gear.

Show the same portrait to two working photographers and you can walk away with two opposite verdicts, one calling it strong and the other pulling it apart. Learning to read those reactions, and figuring out which ones are worth your attention, changes how quickly you grow.

Sony's new FX5 records 16-bit XOCN raw internally, a codec that until now lived only in the Burano, Venice, and Venice 2. Squeezing that into a compact cinema body reshapes what you can expect from a camera you can hand-hold on a sidewalk.

You can push a photograph a long way before anyone notices. Shift the color of a jacket, a wall, a car, a plate of food, and most viewers will never flinch, because they have no fixed idea of what those things are supposed to look like. Three colors do not get that latitude. Move skin, sky, or foliage even slightly off, and the image reads as wrong immediately, often to people who cannot say why. Those three are the memory colors that matter most for photographic naturalness, and they are the reason a technically clean edit can still look broken.

Over the last two decades, polar bears have become a popular symbol for climate change. To evaluate the threat, let's consider that the scientific community has reached a consensus: if we continue our current consumption and emission patterns, certain polar bear subpopulations will very likely reach a point of no return as early as the 2030s to 2040s. Subsequently, most polar bear populations will likely reach reproductive failure by the beginning of the next century. I work with the Western Hudson Bay polar bear population in Churchill, Canada, and we've seen a population decline of nearly 50% since the mid-1980s. To short-circuit the predictable debate, certainly many polar bear images have been taken out of context; however, these charismatic bears remain one of the most frequent tokens for the end of the world. Can photography help save these bears, and maybe ourselves, from such a precipitous slide toward extinction? 

Tina Sokolovska is a newly appointed Nikon Ambassador, as well as an American-Ukrainian photographer, creative director, and educator based in New York. Her 2017 breakout image, "On the Wave," was noted by 35photo.pro as one of the Top 100 Best Photographs in the World, and has been reposted on social media more than two million times. Here she talks about personal connection, working fast, and not obsessing about reposts (even when you get more than two million).

Teleconverters split photographers into two camps: people who swear by them and people who say they wreck image quality, slow autofocus, and belong in a drawer. Both camps are right, and which one you land in comes down entirely to how you shoot.

When three cameras are on the chopping block and only one gets to stay, the choice reveals a lot about how you actually shoot. The Canon R6V, up against the C50, the C80, and the R6 Mark III, ended up winning that fight for reasons that have less to do with specs on paper and more to do with what a camera lets you do in the field.

A litter bin by the beach with the front panel missing became a compelling black-and-white image, and the whole thing took a change of approach rather than a change of location. The idea runs through the entire session: the most mundane object can hold your attention if you photograph it the right way.

First there was the word, from a creative point of view, but in terms of reasoning, first there was light. Image and content travel within it. If light travels faster than sound, its content is also received much earlier. If, before speaking, we communicate through sight, we must restructure the way we learn.

Look back at a street photo from 1955, then look at one shot this morning. The old one carries something the new one can't quite reach, and it isn't that the photographer was talented.

There's a camera on my shelf that changed how I look at the world: a Yashica Electro 35 GSN. Heavy. Honest. A rangefinder that asked nothing of me except to slow down and pay attention. The 45mm lens acts as a "normal" or standard field of view on the camera's 35mm full frame format, allowing you to make everything from street photography to portraits. That camera is part of why I photograph the way I do today. The company that made it doesn't exist anymore.

Fab’ are one of Canada’s top camera strap manufacturers. They have a wide range of leather and rope camera straps and harnesses, and everything is made by hand in Montreal. They’ve built up an extremely good reputation for making the highest-quality straps, yet they refuse to rest on their laurels.

Huawei's smartphone imaging innovation has come a long way since the introduction of XMage color science four years ago. The Pura series, previously known as the P series, has held its title as a photography flagship for even longer, consistently packing in all the greatest imaging technology. This year is no different with the introduction of the Pura 90s Pro Max. Huawei combines its latest True-to-Color 2.0 sensor with an industry-leading, ultra-large-sensor telephoto camera, pushing the imaging envelope to new heights, offering even more flexibility for users to express themselves through their unique perspective.

Ask around and you will get a confident answer: bigger pixels are better. They gather more light, so they produce cleaner images with less noise, which is why the low-megapixel low-light specialist supposedly beats the high-resolution body when the sun goes down. It is one of the most repeated ideas in photography, and it is mostly wrong. Not entirely wrong, which is what makes it stubborn, but wrong in the specific way it is usually meant.

It usually starts a few nights before a shoot. You start checking weather forecasts, cloud-cover percentages, and sun angles. You try to judge the likelihood of fog. You pack your bag with the gear you need for the anticipated conditions. You have locations planned out. You know exactly where the car will be parked and what the light should do. You feel prepared. But have you just planned too much?

A 135mm f/1.8 full frame autofocus lens for $690 undercuts every rival on the market by a wide margin, and until recently, a lens this fast at this focal length simply didn't exist at this price. For portrait and event shooters chasing that tight, wildly out-of-focus look, the math suddenly changes.

There is a certain kind of photography that does not begin with a plan, a map, or even a clear idea of what you are looking for. It begins the moment you realize you are already lost and you decide, consciously or not, to keep going anyway.

A window and a dark room are enough to shoot a portrait good enough for the New York Times. No strobes, no modifiers, no expensive gear, just daylight and a few decisions you learn to make on purpose.

London rewards the photographer who stops rushing from landmark to landmark and instead learns a handful of spots inside out. The same corner shifts completely between a July afternoon and a January noon, and knowing when to show up matters as much as knowing where.