Spending countless hours on your client's gallery to present to them during the reveal means nothing if you cannot show them options to display. Creating the right line that works with your studio and brand to present to the client will increase sales, as well as referrals from that client. It is all about the workflow and how smoothly the process is during your sales session. (Codes for free gift at the end!)
DJI recently announced the new Mavic drone which appeared to be the greatest aerial product ever created. It's extremely portable with all of the incredible features of the Phantom 4. Today though my dreams have been shattered because the footage out of the Mavic looks pretty bad, especially when you compare it to the P4. Update: Wait! There is still hope!
Marketing your business and your creative work can be tough. Doing it in a small market can be even tougher. It can often seem overwhelming, but with some careful analysis and planning, you can maximize your opportunities. Having worked in sales and marketing for the better part of 18 years, I've picked up a few tips and tricks that I believe would help any photographer struggling to establish themselves in any market.
Since the days of film, medium format has been far from reach for many photographers. Even working professionals can have trouble justifying the high price point of these systems: when used, they can be $8,000-10,000. Medium format film bodies, while cheap now, were always several thousand away from even the most exorbitantly priced 35mm bodies. Factor in the inconvenient size of just about every medium format camera ever, and it's easy to put the idea of working with these monsters far from mind.
DJI announced their newest drone to the world this week, and it’s creating quite a buzz. If you haven’t heard about it yet, jump over to our article on the announcement of this new compact drone. At first, I thought the GoPro Karma looked great, then DJI swooped in with their Mavic which looks amazing as well.
The mixing brush tool is one of the most underutilized tools in portrait retouching. When used correctly, the mixing brush tool can be used to blend blotchy skin together, fix makeup in areas where a makeup artist may have missed applying makeup, etc. Here is a quick introduction to using the mixing brush as a portrait photographer.
Sean Lotman photographs the people of Japan's streets and beaches. One of the main reasons he shoots film is because he shares a darkroom with his wife, Ariko Inaoka. For him the advantages of physically printing the images has it's advantages, he can lay them out on the floor, rearrange them and figure out what the project is about and where to take it. You can do the same with the digital photography workflow too, but I must say, it's something I have never done.
Image processing has always had very specific tools for very specific jobs. You have your raw processor for the basic editing of images, but for things such as layers and cloning, you had to jump to Photoshop. Then we have software such as Nik, On1, and Alien Skin that can be used for creative effects, film simulations, etc. But the new On1 raw processor is looking to combine all these elements into a single platform with no need to jump from program to program.
Audi took advantage of Monday night's presidential debates with its "Duel" ad spot. Nearly the entire clip plays in reverse, allowing the chronology of the true story and how the action unfolded to the point at which you began to unravel itself in an action-packed scene. The rewound clip -- fit for a 007 film -- features quite the production, complete with excellent, blockbuster-born sound effects to sell every punch and shattering glass shard. But it doesn't take much studying to see this was hardly as easy as rewinding an otherwise-normal action sequence: it took great audio to create this spectacle.
In the past week or so we have seen a lot of big things happening in the drone industry. It seems that there is almost a battle for portability, where drones should be able to be used anywhere by anyone. That being said, GoPro came out with an awesome new system that packs into one slim bag and can be brought and flown just about anywhere. The GoPro Karma folds up and packs into one small bag fitting the drone with the props on, the batteries, the remote, and the camera attached to the gimbal. On top of their drone idea, they decided a consumer may not always want to fly, but might still want to film some stable footage. In this case, they made the gimbal on the Karma removable so it can also be hand held and steady.
Last week, the plethora of photography announcements from Photokina was incredible. One product that was introduced, but got barely any attention, was a new strobe from Impact, the Venture TTL-600. It personally stood out to me as something I could possibly add to my own kit immediately if it does what it says it does and more importantly, does it reliably. So right now, it currently sits at the top of my list of new gear to try out.